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Real Media history
Real Media company history timeline
In 1996, Microsoft made an investment in VDOnet, a small company with some Internet video broadcasting technology, acquiring a 5% stake in the company.
In August 1998 24/7 Media went public, offering 3.25 million shares at $14 per share.
By December 1998 the company was delivering an aggregate of approximately one billion ad impressions per month.
Pursuing Aggressive Growth Strategy in 1998
Before the end of 1998 24/7 Media entered into a strategic partnership with Hong Kong-based China.com Corp. to introduce 24/7 Media to Asia.
1998: 24/7 Media Inc. is formed in New York City by a merger of Petry Interactive, Inc., the former Katz Millennium Marketing, and Interactive Imaginations, Inc.; the company goes public later in the year.
As 1998 rolled around, the streaming media market really started to mature and big business was now at stake.
By the start of 1999, streaming media usage exploded and really became mainstream when on February 5th of 1999, Victoria's Secret did a live webcast of their annual fashion show.
In August 1999 24/7 Media Europe launched 24/7 Suomi, an ad sales network devoted to Finnish advertisers and web sites.
The lawsuits were settled in November 2000, with 24/7 Media and DoubleClick agreeing to grant each other certain rights regarding their patents.
24/7 Media took the unusual step of delaying its earnings announcements for the fourth quarter and year ended December 31, 2000, by one month.
When Internet ad spending slowed in the second half of 2000, 24/7 Media began to sell off some of its noncore businesses.
24/7 Media's final acquisition in 2000 involved Website Results, which was acquired for $95 million in stock.
By the third quarter of 2000 it was clear that the Internet advertising sector was experiencing a serious downturn.
As RealNetworks' CEO said in a letter to shareholders in 2000, "the underlying drivers for the change in our financial results are not trivial," but the company felt the impact of these changes would only take "several months to work through." They and others were severely wrong.
But in late 2000, the unrealistic and self-inflated numbers finally started to catch up with the majority of companies, in all Internet sectors, and investors took notice.
To put it in perspective, at the 2000 Streaming Media West trade show, there were over 700 exhibitors on the show floor.
In March of 2001, RealNetworks announced a three-year deal with Major League Baseball to create a subscription service including live audio webcasts.
In April 2001 24/7 Media announced a restructuring that eliminated 100 employees and resulted in the closure or downsizing of selected offices.
In October 2001 24/7 Media merged with Real Media, Inc. to form 24/7 Real Media.
With its stock trading at around $.25 a share, 24/7 Real Media in June 2002 transferred its listing from the NASDAQ National Market to the SmallCap Market.
Seven months later, in August of 2002, RealNetworks did another round of layoffs, this time 11% of their company, closed selected offices and canceled their annual user conference.
Microsoft came out with Windows Media 9 in September of 2002 and it offered better quality than Real, was free as part of the Windows platform and had the tools and ecosystem that content owners needed.
2002: 24/7 Real Media sells its broadband and professional services division, its Latin American operations, and a majority interest in its 24/7 Mail division.
In 2003, RealNetworks filed a federal antitrust lawsuit against Microsoft for anti-competitive practices, for amongst other things, bundling their Windows Media Player with the Windows operating system and bundling its media-server software with its server operating system.
When the show was started back up again in 2004, there was a total of 24 exhibitors.
By 2005, Microsoft's streaming media division, which had been renamed to the Digital Media Division with over 1,500 employees and fell under the Windows Platform team, had served its purpose.
2015 marked the 20th year of the streaming media industry and for many who weren't around in the early days of the Internet, the history of how the streaming media industry started isn't a story they know.
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Real Media competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Oregonian Media Group | 1850 | $310.0M | 1,200 | - |
| Funimation | 1994 | $320,000 | 400 | - |
| emedia | 1998 | - | 76 | - |
| Annalect | 2010 | $52.0M | 3,000 | - |
| High 5 Games | 1995 | $31.0M | 50 | 3 |
| The Elkin Tribune | 1911 | $51.0M | 20,000 | - |
| Journal Communications | 1988 | $7.5M | 300 | 2 |
| The Salem News | 1880 | $1.3M | 50 | 18 |
| eMusic | 1998 | $65.7M | 50 | - |
| A+E Networks | 1984 | $890.0M | 1,047 | 25 |
Real Media history FAQs
Zippia gives an in-depth look into the details of Real Media, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Real Media. The employee data is based on information from people who have self-reported their past or current employments at Real Media. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Real Media. The data presented on this page does not represent the view of Real Media and its employees or that of Zippia.
Real Media may also be known as or be related to 24/7 Media and Real Media.