Post job

Senior Manager Of Marketing jobs at 2k - 25 jobs

  • Senior Manager, Marketing Strategy and Insights

    2K 4.0company rating

    Senior manager of marketing job at 2k

    Who We Are: Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Gearbox, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union and HB Studios. Our portfolio of titles and platforms is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, BioShock, Borderlands, Tiny Tina's Wonderlands, 2KPGATOUR, Mafia, Sid Meier's Civilization, WWE 2K, WWE2K Supercard, The Quarry, and XCOM. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). What We Need: 2K is looking for a Senior Manager, Marketing Strategy & Insights, who will drive go-to-market planning for multiple 2K Sports AAA franchises while playing a critical supporting role in paid media strategy and marketing insights. In this role, you will build regional campaign frameworks, partner closely with central media teams to inform full-funnel planning, and translate insights into actionable guidance that elevates creative, audience strategy, and channel performance. This role is highly cross-functional, connecting global strategy, regional execution, and data-driven decision-making across the sports marketing organization. What You'll Do: Drive go-to-market planning and execution for WWE 2K and PGA TOUR 2K, aligning regional needs with global strategies and franchise objectives. Build and manage campaign plans, briefs, milestones, and cross-functional workflows, ensuring cohesive activation across Brand, Creative, Social, Influencer, Comms, and Commercial teams. Partner with the Paid Media teams to inform media strategies, planning, and execution with local insights, audience learnings, and GTM priorities. Perform consumer data analysis and synthesize findings from Research, Analytics, and Commercial partners into actionable recommendations that strengthen positioning, audiences, creative, and channel performance. Support campaign measurement by reviewing performance, identifying trends, and contributing to optimization and postmortem processes. Maintain strong cross-functional alignment across business units and central functions to ensure consistent messaging, pacing, and execution throughout the campaign lifecycle. Serve as a key operational and strategic partner across multiple franchise launches, helping ensure planning rigor, resource coordination, and execution excellence. What Will Make You a Great Fit: 5-7+ years of progressive brand marketing experience. Proven experience building and executing marketing strategies for consumer-facing products. Ability to thrive in a fast-paced, entrepreneurial environment with ambiguity and complexity. Global perspective with experience on global products and understanding regional market nuances. Bonus Points: Experience with gaming, live products, or entertainment properties with massive franchises. Understanding of the sports ecosystem and ability to build impactful partnerships. #LI-Onsite #LI-Hybrid As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation. Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. The pay range for this position in California at the start of employment is expected to be between $123,200 and $182,360 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
    $123.2k-182.4k yearly Auto-Apply 13d ago
  • Job icon imageJob icon image 2

    Looking for a job?

    Let Zippia find it for you.

  • Brand Manager

    2K 4.0company rating

    Senior manager of marketing job at 2k

    Who We Are Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K's portfolio of world-class games across multiple platforms and include Visual Concepts, Firaxis, Gearbox, 31st Union, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire millions of players around the world! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier's Civilization, WWE 2K, XCOM and more. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). What We Need 2K is looking for a Manager, Global Brand Marketing to join the Strategy Games Franchise Group, supporting the Firaxis Games business (Sid Meier's Civilization, XCOM, Marvel's Midnight Suns) and other strategy titles in the 2K Portfolio. Reporting to the Senior Director of Brand Marketing, this role will help lead the strategic development, execution, and performance of global marketing campaigns for some of 2K's most beloved gaming franchises. The ideal candidate is a creative and strategic marketer with experience developing and executing global, multi-channel campaigns for entertainment or gaming brands. You bring a balance of creativity and analytical thinking, thrive in a collaborative environment, and are passionate about building marketing programs that connect with players worldwide. Blending art and science, you will help create innovative campaigns that deliver measurable results and bring the franchise vision to life. Success in this role depends on exceptional organization, communication, and collaboration skills. You can distill complex ideas into clear, actionable plans and work effectively across teams to keep projects on track. Equally comfortable supporting strategic planning or driving day-to-day execution, you foster alignment, accountability, and teamwork across disciplines and time zones. What You'll Do Global Campaign & Brand Strategy Support the development and presentation of the global marketing strategy for the Strategy Games franchise group, including audience definition, product positioning, messaging, and content strategy. Assist in building global go-to-market plans, coordinating with cross-functional teams to align creative direction and campaign cadence with studio milestones and publishing priorities. Collaborate with game development leads to ensure marketing reflects the franchise's creative vision while supporting commercial objectives. Contribute to annual business planning and campaign retrospectives, helping identify opportunities for growth and creative innovation. Campaign Execution & Cross-Functional Collaboration Drive end-to-end campaign execution, collaborating with PR, Social, Community, Influencer, Paid Media, Partnerships, Web, and other teams to deliver fully integrated global campaigns. Partner with regional marketing leads to ensure alignment with brand strategy and creative vision while adapting campaigns for cultural and market relevance. Manage campaign timelines, creative briefs, approvals, and agency coordination to ensure assets are delivered on time, on brand, and within budget. Insights, Data & Optimization Leverage audience research, market insights, and player telemetry to inform campaign strategy and creative execution. Establish KPIs and performance benchmarks, analyze campaign results, develop campaign reports, and apply learnings to optimize future marketing efforts. Financial & Operational Management Manage budget trackers, PO processing, and expense tracking, ensuring accuracy, timely reporting, and effective resource allocation. Maintain campaign documentation, asset trackers, and delivery schedules to ensure smooth coordination across teams. Support process improvements that strengthen organization, communication, and execution efficiency. What Will Make You a Great Fit If you're a creative, strategic, and collaborative marketer who's passionate about storytelling and delivering world-class campaigns, you'll feel right at home on 2K's team of award-winning marketers. You'll love turning audience insights into impactful global marketing programs that bring 2K's portfolio of strategy franchises to life and engage players around the world. You'll thrive on collaboration across creative, studio, and regional teams, driving organized, data-informed, and high-quality execution from strategy through delivery. Minimum Requirements: Bachelor's Degree. Minimum of 3-5 years of marketing or product management experience in gaming or entertainment. Obsessed with understanding and serving the player. Highly organized, with the ability to manage a busy campaign schedule while helping structure and align key partners. Proven experience contributing to the planning and execution of creative marketing programs for major entertainment or gaming brands. A true team player who loves collaborating to generate creative ideas and solutions. Comfortable in a fast-paced environment where teams must act, adapt, and learn quickly. Excellent verbal and written communication skills, with the ability to influence and build strong relationships across departments and geographies. A proactive project owner, critical thinker, and problem solver who champions clear goals and drives the team to deliver cohesive, timely results. As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation. Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. The pay range for this position in California at the start of employment is expected to be between $100,200 and $148,320 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. #LI-Hybrid
    $100.2k-148.3k yearly Auto-Apply 2d ago
  • Senior Manager, Marketing Strategy and Insights

    2K 4.0company rating

    Senior manager of marketing job at 2k

    Who We Are: Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Gearbox, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union and HB Studios. Our portfolio of titles and platforms is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, BioShock, Borderlands, Tiny Tina's Wonderlands, 2KPGATOUR, Mafia, Sid Meier's Civilization, WWE 2K, WWE2K Supercard, The Quarry, and XCOM. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all interested applicants to explore our global positions. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). What We Need: 2K is looking for a Senior Manager, Marketing Strategy & Insights, who will drive go-to-market planning for multiple 2K Sports AAA franchises while playing a critical supporting role in paid media strategy and marketing insights. In this role, you will build regional campaign frameworks, partner closely with central media teams to inform full-funnel planning, and translate insights into actionable guidance that elevates creative, audience strategy, and channel performance. This role is highly cross-functional, connecting global strategy, regional execution, and data-driven decision-making across the sports marketing organization. What You'll Do: Drive go-to-market planning and execution for WWE 2K and PGA TOUR 2K, aligning regional needs with global strategies and franchise objectives. Build and manage campaign plans, briefs, milestones, and cross-functional workflows, ensuring cohesive activation across Brand, Creative, Social, Influencer, Comms, and Commercial teams. Partner with the Paid Media teams to inform media strategies, planning, and execution with local insights, audience learnings, and GTM priorities. Perform consumer data analysis and synthesize findings from Research, Analytics, and Commercial partners into actionable recommendations that strengthen positioning, audiences, creative, and channel performance. Support campaign measurement by reviewing performance, identifying trends, and contributing to optimization and postmortem processes. Maintain strong cross-functional alignment across business units and central functions to ensure consistent messaging, pacing, and execution throughout the campaign lifecycle. Serve as a key operational and strategic partner across multiple franchise launches, helping ensure planning rigor, resource coordination, and execution excellence. What Will Make You a Great Fit: 5-7+ years of progressive brand marketing experience. Proven experience building and executing marketing strategies for consumer-facing products. Ability to thrive in a fast-paced, entrepreneurial environment with ambiguity and complexity. Global perspective with experience on global products and understanding regional market nuances. Bonus Points: Experience with gaming, live products, or entertainment properties with massive franchises. Understanding of the sports ecosystem and ability to build impactful partnerships. #LI-Onsite #LI-Hybrid As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation. Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. The pay range for this position in California at the start of employment is expected to be between $123,200 and $182,360 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
    $123.2k-182.4k yearly Auto-Apply 1d ago
  • Marketing Campaign Manager

    Atari 4.2company rating

    Remote

    Atari is a legendary gaming brand that first emerged in the 1970s and has continued to thrive as a pioneer of both retro and innovative gaming. We develop and publish both original and classic games for modern platforms, including PlayStation, Xbox, Nintendo Switch, Steam and more. These games are released under a diverse group of publishing labels, including Atari, Infogrames, Digital Eclipse, Nightdive Studios, and RollerCoaster Tycoon, as well as through partnerships with external developers like Thunderful. Our publishing arm feels like a small indie studio, fast-moving, collaborative, and hands-on. We want passionate video game lovers ready to roll up their sleeves and contribute meaningfully to every project. Overview Atari is seeking a Marketing Campaign Manager to join our Publishing team and serve as the central hub of marketing initiatives across all Atari studios and titles. As the Campaign Manager, you will work closely with the Head of Publishing to guide the creation, execution, and performance analysis of go-to-market strategies for our diverse lineup of games. In a lean, agile publishing team like ours, you'll drive both the planning and the hands-on work to make campaigns happen. You'll manage the marketing budget for each title, setting expectations and allocating resources across campaign components like influencer, social, PR, events, and content creation. You'll work closely with development teams, creative services, PR, social media and influencer teams, and third-party licensors to ensure cohesive, impactful campaigns that meet the company's vision and reach the right audiences. The Marketing Campaign Manager will also work hand-in-hand with the Marketing Creative Manager, assisting in the coordination of creative asset production and ensuring that all deliverables are on schedule, on-brand, and optimized for every channel. Key Responsibilities GTM Planning & Campaign Strategy Lead the creation and execution of go-to-market strategies for all titles across the Atari Games Publishing portfolio. Align campaign strategies with publishing and communications priorities. Collaborate with cross-functional teams: development, publishing operations, creative services, PR, influencer, and performance marketing. Work closely with third-party licensors to ensure campaigns align with partner expectations and IP guidelines. Manage the overall marketing budget for each game, including scaling, allocation, and performance tracking. Analyze campaign performance data and report on key success metrics. Asset & Workflow Management Works with the Marketing Creative Manager to define the full asset needs for each title, ensuring clarity on what must be produced and when. Establishes priority schedules and campaign roadmaps that guide the Creative Manager and asset producers in managing workload and sequencing deliverables. Produces timelines, dependencies and expectations so that asset creation aligns tightly with marketing beats and go-to-market plans. Cross-Studio & Cross-Functional Coordination Act as the central bridge for communication and alignment across studios, the creative services teams, PR, and publishing leadership regarding marketing campaigns and strategies. Lead campaign-focused status meetings, identify bottlenecks, and communicate risks early. Measurement, Reporting & Optimization Own campaign analytics, dashboards, and reporting for leadership visibility. Define and track KPIs (awareness, engagement, conversions, retention). Conduct campaign reviews and implement insights to improve future performance. Qualifications & Skills 4+ years experience in marketing operations, campaign management, or publishing operations in the video game industry Demonstrated experience managing marketing campaigns (ideally across multiple channels) and delivering shipping titles Proficiency with project/campaign management tools (e.g. Asana, Jira) and marketing platforms Strong organizational skills, attention to detail, and ability to manage multiple parallel timelines Excellent communication and stakeholder management skills Analytical mindset, comfort with data and reporting Familiarity with game development and publishing processes (asset pipelines, localization, first-party platform constraints, etc.) Ability to thrive in a fast-moving environment, adapt to change, and work across teams Salary Range: $85,000 - $100,000
    $85k-100k yearly Auto-Apply 47d ago
  • Senior Manager, Brand Marketing - Mobile

    Playstation 4.8company rating

    San Mateo, CA jobs

    Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation 5, PlayStation 4, PlayStation VR, PlayStation Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Sr Manager, Brand Marketing | Games Marketing, Publishing San Mateo, CA We are looking for a Senior Marketing Manager to join Publishing. This role will report to the Senior Director, Games Marketing in the Studio Business Group. This role will partner with Global Marketing and game studios to lead the development and execution of marketing and commercial strategy for upcoming first party and partner mobile titles. The role will also drive the strategic relationship between central teams and key external partners; defining workflows, alignment with internal brand, and platform priorities. Responsibilities: Lead and mentor a high-performing mobile marketing team across platforms, driving global user acquisition and lifecycle growth for flagship titles. Architect data-driven marketing strategies that align with business goals and adapt to evolving privacy, platform, and technology landscapes. Develop & own the go-to-market plan and drive strategic vision for upcoming mobile launches & live service. Oversee all marketing & mobile marketing activities including branding, mobile UA, ASO, platform partnership, creative development, and mobile live-service marketing. Influence cross-functional leadership-including Studio, Global Marketing, Creative, and Publishing-to align on growth priorities and maximize marketing ROI. Own multi-year paid media strategy, integrating AI, automation, and advanced measurement frameworks to scale performance. Partner with Finance and Analytics to define and evolve ROAS models, investment frameworks, and revenue forecasting. Shape external partner roadmaps and advocate for innovations that meet the demands of a dynamic games portfolio. Deliver compelling, insight-led narratives to executive stakeholders to inform investment decisions and strategic planning. Develop and oversee third-party license marketing frameworks, managing internal and external relationships to ensure alignment with brand, platform, and player expectations. Requirements Proven expertise in leading the development and execution of integrated business and marketing plans that drive measurable growth. Experience leading product launch campaigns at scale, including mobile products, and the self-awareness to understand learnings from both the successes and the failures. Strong track record of building trusted partnerships with game development studios and cross-functional publishing teams. Experience in multi-title mobile publishing environments, with a focus on player acquisition, engagement, and multiplatform franchise expansion. Experience working effectively and constructively with co-development, publishing, regional, and external agency teams. Deep understanding of the evolving mobile marketing ecosystem, including platform privacy changes, ad tech innovation, and industry best practices. Master of mobile ecosystems, platforms, channels, ASO, and user acquisition. Demonstrated ability to build and scale testing frameworks, performance reporting, and actionable insights. Exceptional communication and collaboration skills, with a proven ability to influence senior stakeholders and external partners. A rare blend of analytical rigor and creative storytelling, with a passion for expanding franchises across media and platforms. Experience developing third-party license marketing frameworks and managing internal and external relationships to ensure alignment with brand, platform, and player expectations. So you don't meet every requirement listed in this ? Do you think your experience level is not where it needs to be? Studies show that members of certain underrepresented groups are less likely to apply to jobs unless they believe they meet every single qualification. Sony Interactive Entertainment is focused on building a diverse, inclusive, and equitable workplace. If you're interested in this position but your past experience doesn't line up perfectly with every qualification in the job description, we want you to apply anyway. The right role for you may be right around the corner! Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below.$148,200-$222,200 USD Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
    $148.2k-222.2k yearly Auto-Apply 13d ago
  • Senior Growth Marketing Analyst

    Playstation 4.8company rating

    San Mateo, CA jobs

    Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation 5, PlayStation 4, PlayStation VR, PlayStation Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Senior Growth Marketing Analyst San Mateo, CA (Collab)/ Remote We are seeking a Senior Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies that measure marketing program incrementality and forecasts audience behaviors for our growth marketing programs. A successful candidate will have a deep analytical background and a proven track record to use data effectively to measure marketing forecasts and performance across owned and paid channels, have expertise in using audience data across different testing methods, and is intimately familiar with marketing platforms in the CRM and paid media space that create robust customer journeys. They will be able to regularly apply all these skills to develop creative approaches to an array of diverse challenges in partnership with multi-disciplinary teams across strategic, technical, and analytical areas that expand on our marketing programs and practices. Responsibilities: Omnichannel Measurement Strategy: Develop and implement robust testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across all marketing channels. Incrementality Testing: Design and implement incrementality testing methods appropriate to the objective to measure the true impact of marketing programs on business/brand outcomes at scale. Advanced Customer and Campaign Analysis: Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on critical metrics across various segmentation models and strategies. Cross Functional Collaboration: Regularly partner with key business, analytics, and technical teams across the business to understand their foundational expertise and lead how growth marketing principles build off and enhance these fields for our programs. CRM Platform Expertise: Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness. Market Adaptability and Innovative Optimizations: Have a confirmed background in providing data-based recommendations and insights to support and optimize on a wide range of innovative marketing programs in high potential growth areas. Clean Room Analysis: Use clean rooms such as Meta's Advanced Analytics and Google's Ads Data Hub (ADH) to analyze and optimize paid media campaigns. Generative AI Support: Leverage the latest advancements in generative AI and effective prompt engineering to drive improvements in our data engineering, reporting, and planning capabilities. Insights and Storytelling: Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions. Data Integration: Collaborate with martech, business intelligence, and other analytics teams to integrate data from various sources, ensuring comprehensive analysis and reporting. Partner Communication: Present findings and recommendations to business partners, including senior leadership, in a clear and concise manner. Qualifications: Bachelor's degree in Marketing, Business Analytics, or a related field. 8+ years of experience in marketing analytics, with expertise in paid media and CRM analytics 5+ years of advanced SQL required (Python and/or R a plus) Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies across different regions and cultures Experience working with first-party customer data within Snowflake for marketing activation and behavioral insights Extensive knowledge of media metrics and media calculations Experience working in CRM platforms (e.g. Salesforce Marketing Cloud and Adobe) Experience conducting and running Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc) Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc) Familiarity with generative AI and prompt engineering Outstanding communication and presentation capabilities, skilled at translating complex data into strategic insights and leading team members on standard methodologies. Track record of data project management, thought leadership, and self-direction Ability to work independently and in a team environment, leading multiple priorities. Passionate about gaming and video game culture #LI-BR1 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below.$161,100-$241,700 USD Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
    $161.1k-241.7k yearly Auto-Apply 13d ago
  • Sr Manager, Product Management

    Playstation 4.8company rating

    San Diego, CA jobs

    Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation 5, PlayStation 4, PlayStation VR, PlayStation Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Senior Manager, Product Management: Elevating Storefront Experience Location: San Diego, Los Angeles, or San Mateo, CA - or remote within the U.S. About the Role The Digital Commerce Experience Product team strives to develop top-tier customer and operator experiences for PlayStation's digital stores. As Senior Manager, Product Management - Storefront Experience, you will lead a team of experienced product managers responsible for improving the end-to-end customer experience and expanding our storefront presence across geographies and channels. Reporting to the Senior Director, Digital Commerce Experience, you'll work closely with global cross-functional teams to deliver a world-class customer experience that drive player engagement and business growth. What You'll Do Guide and Encourage: Supervise and nurture a team of product managers, establishing an ambitious product vision, strategy, and roadmap for PlayStation Storefront experiences on all platforms and touchpoints. Develop the Future: Drive the global expansion roadmap for PlayStation's Storefronts, ensuring consistency and excellence across geographies and digital channels. Champion the Player: Leverage data, insights, and experimentation to optimize the customer journey-from discovery to purchase and beyond. Collaborate and Align: Partner with Store Commercial, Marketing, and Program Management teams to define and enable the future content strategy for our D2C stores. Innovate with Impact: Collaborate closely with Engineering, UX, and Research to develop intuitive, high-performing, and scalable solutions. Ensure Global Readiness: Collaborate with Legal and Compliance to develop experiences that are locally optimized and globally compliant. Measure What Matters: Define success metrics and continuously monitor, analyze, and improve product performance to drive measurable results. Impact at a Large Scope: Transmit vision, strategy, and advancement among teams and leadership to uphold alignment and drive. What We're Looking For Experience: 6+ years of product management experience, leading large-scale D2C eCommerce products or platforms. Leadership: Proven track record of leading and delivering complex programs in global, matrixed organizations. Collaboration: Proven track record of effective teamwork with business, engineering, compose, and participant teams. Approach: A resilient, resourceful leader who thrives in ambiguity and drives clarity through action. Expertise: Background in enterprise-level integrations and delivering end-to-end digital commerce experiences. Communication: Outstanding storytelling and presentation skills, capable of influencing at all levels. Proficient in managing various tasks efficiently within a fast-paced environment. Product Experience: Hands-on experience with agile development practices. Familiarity with UX compose principles, personalization systems, and experimentation platforms. Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below.$199,400-$299,200 USD Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
    $199.4k-299.2k yearly Auto-Apply 13d ago
  • Sr Manager, Product Management

    Playstation 4.8company rating

    San Mateo, CA jobs

    Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation 5, PlayStation 4, PlayStation VR, PlayStation Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Senior Manager, Product Management: Elevating Storefront Experience Location: San Diego, Los Angeles, or San Mateo, CA - or remote within the U.S. About the Role The Digital Commerce Experience Product team strives to develop top-tier customer and operator experiences for PlayStation's digital stores. As Senior Manager, Product Management - Storefront Experience, you will lead a team of experienced product managers responsible for improving the end-to-end customer experience and expanding our storefront presence across geographies and channels. Reporting to the Senior Director, Digital Commerce Experience, you'll work closely with global cross-functional teams to deliver a world-class customer experience that drive player engagement and business growth. What You'll Do Guide and Encourage: Supervise and nurture a team of product managers, establishing an ambitious product vision, strategy, and roadmap for PlayStation Storefront experiences on all platforms and touchpoints. Develop the Future: Drive the global expansion roadmap for PlayStation's Storefronts, ensuring consistency and excellence across geographies and digital channels. Champion the Player: Leverage data, insights, and experimentation to optimize the customer journey-from discovery to purchase and beyond. Collaborate and Align: Partner with Store Commercial, Marketing, and Program Management teams to define and enable the future content strategy for our D2C stores. Innovate with Impact: Collaborate closely with Engineering, UX, and Research to develop intuitive, high-performing, and scalable solutions. Ensure Global Readiness: Collaborate with Legal and Compliance to develop experiences that are locally optimized and globally compliant. Measure What Matters: Define success metrics and continuously monitor, analyze, and improve product performance to drive measurable results. Impact at a Large Scope: Transmit vision, strategy, and advancement among teams and leadership to uphold alignment and drive. What We're Looking For Experience: 6+ years of product management experience, leading large-scale D2C eCommerce products or platforms. Leadership: Proven track record of leading and delivering complex programs in global, matrixed organizations. Collaboration: Proven track record of effective teamwork with business, engineering, compose, and participant teams. Approach: A resilient, resourceful leader who thrives in ambiguity and drives clarity through action. Expertise: Background in enterprise-level integrations and delivering end-to-end digital commerce experiences. Communication: Outstanding storytelling and presentation skills, capable of influencing at all levels. Proficient in managing various tasks efficiently within a fast-paced environment. Product Experience: Hands-on experience with agile development practices. Familiarity with UX compose principles, personalization systems, and experimentation platforms. Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below.$199,400-$299,200 USD Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
    $199.4k-299.2k yearly Auto-Apply 6d ago
  • Director, Brand Marketing

    Daybreak Games 4.3company rating

    San Diego, CA jobs

    Job Description Director, Brand Marketing Studio/Department: Marketing Employee Type: Full Time, Regular Salary Range: $130,000 - $160,000, pay may vary on location. Description The Brand Marketing Director will be joining a close-knit team of experienced professionals to bring titles on console and PC to market. The ideal candidate is classically trained in brand development and marketing and will lead the marketing department in developing effective campaigns that will capture the attention of gamers. This role will work closely with internal teams including Product Team, Creative Services, Community, and PR, as well as external partners to elevate consumer positioning, branding, and promotions of our entire portfolio of games. Key Responsibilities: Product Marketing Leadership: Oversee marketing team and all product marketing efforts including branding, advertising / paid media, social media, and influencer marketing for Daybreak's portfolio of games. Review and approve all go-to-market plans to ensure the alignment marketing strategies with new product launches, content updates, and promotions. Brand Development: Create and implement brand strategies from concept to execution, including brand identity, target audience identification, competitive market analysis, and product positioning. Lead team to ensure consumer messaging, creative positioning, and segmentation are consistently on brand across entire game portfolio. Performance Measurement / P&L Responsibility: Measure, analyze, and optimize marketing activities using advanced marketing tools and processes; evaluate and report on the financial impact of marketing campaigns. Evaluate all campaigns to ensure execution meets strategic and financial objectives. Serve as department budget owner; tracking and maintaining total spend to P&L. Creative Asset Management: Oversee and direct both internal and external creative teams in developing brand marketing assets, such as key art, trailers, logos, metadata, and other marketing collateral. Strategic Collaboration & Partner Relationships: Leader in fostering strong relationships with First Party and other partners to create new opportunities for marketing activations, promotions, and impact. Work collaboratively with studio direct reports, leadership, executive producers, and internal / external teams to establish and achieve marketing and business goals. Innovation and Best Practices: Drive innovation and strategic vision. Apply best practices and inspire team to seek and apply creative thinking from both within and outside the gaming industry to promote products effectively. Team Development: Oversee the development and mentorship of brand marketing team which includes brand marketing managers, associate brand marketing managers and marketing coordinators. Requirements: Bachelor's degree, preferably in business, brand and marketing-related fields Minimum 10+ years of experience in brand management and traditional/digital marketing Must have 8+ years managing direct reports Experienced as P&L owner and ability to allocate and track marketing budgets to total spend Experience with working with licensed and original intellectual properties Demonstrated ability to multi-task and work cross-functionally with internal and external partners Enthusiasm and positive team work ethic is a must Microsoft Office Windows / Office (Outlook, Word, Excel); CRM / Email; PowerPoint; Adobe Photoshop skills required. Preferred Qualifications: Avid gamer, enthusiasm, and familiarity with all Daybreak Games titles Demonstrated success in launching commercial game products Experience at a major video game publisher or entertainment company MBA degree a plus We invite you to get in the game with us and help us make exciting experiences! ABOUT OUR COMPANY Daybreak Game Company LLC is a global leader in large-scale online games. Best known for blockbuster hits and franchises such as DC Universe™ Online, PlanetSide , EverQuest , The Lord of the Rings Online™, and Dungeons and Dragons Online , Daybreak creates, develops, and provides compelling online entertainment for millions of gamers worldwide. We are the game publisher for Darkpaw Studios, Rogue Planet Gaming Studio, Dimensional Ink Games, and Standing Stone Games. To top it off, we are making games in three of the coolest cities in the United States: San Diego, Austin, and Boston. We make games that bring people together and build lasting communities and are totally devoted to delivering the ultimate gaming experience! Find out more about our company at ********************** Be Aware of Fraudulent Recruiting Activities Daybreak Game Company will never ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or through online messaging apps (WhatsApp, Hangouts). We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Daybreak Game Company's People & Culture team at ************************ if you encounter a recruiter or see a job opportunity that seems suspicious. **Daybreak Game Company, LLC. is an Equal Opportunity Employer, committed to Diversity in the workplace.**
    $130k-160k yearly Easy Apply 4d ago
  • Head of Product Development

    Electronic Arts Inc. 4.8company rating

    Redwood City, CA jobs

    Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Our Quality Verification and Standards (QVS) team is an important part of our development process, delivering actionable insights that support our game teams to optimize software performance and enhance gameplay. Their dedicated efforts ensure that we deliver entertainment experiences that captivate and inspire players and fans globally. We are looking for a Head of Product Development to develop and lead our partner-targeted product portfolio within the QVS organization. You will establish and maintain high standards for product development, ensure that our solutions deliver clear value, foster innovation and support strategic build-versus-buy decisions. This leadership role requires a blend of strategy, technical expertise and management of the product ownership and engineering discipline. You will also work with important partners across the organization, on development teams and the QVS teams. The Head of Product Development will report to the QVS Head of Technology and will work either on-site full-time or (potentially) in a hybrid on-site/remote manner. Responsibilities: * Develop, implement, and oversee governance of best practices for the Product Ownership discipline within the QVS organization * Create innovation within product development, encouraging the use of the latest technologies and methodologies to enhance game testing processes. * Champion the end-user perspective in all product decisions. * Coordinate with the QVS Technical Foundations, AI/Innovation teams and operational leaders. * Ensure the value of the product portfolio is clearly communicated and aligned with the QVS business goals. Qualifications: * 8+ years in technical leadership positions including at least 4 years managing managers of developers. * 5+ years in product ownership including at least 2 years managing product owners/managers. * Experience leading product or solution development in a composable architecture or micro-services environment. * Exceptional relationship-management skills to support diverse stakeholders operating in dynamic, high-pressure environments. We want to connect you with job opportunities that align with your interests, skills, and expertise. When you create an EA Careers Account and are logged into the portal, you can click "Get Recommendations" to view a curated list of job openings. These recommendations are enhanced by automated processing, including artificial intelligence, and take into account your skills and experience. However, all employment decisions are made by our hiring teams, not by automated systems. Pay Transparency - North America COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES * British Columbia (depending on location e.g. Vancouver vs. Victoria) *$241,300 - $327,900 CAD * California (depending on location e.g. Los Angeles vs. San Francisco) *$261,500 - $370,500 USD * Washington (depending on location e.g. Seattle vs. Spokane) *$229,100 - $334,600 USD In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity. Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
    $261.5k-370.5k yearly 16d ago
  • Senior Director of Community and Digital Content Strategy, Core Games

    2K 4.0company rating

    Senior manager of marketing job at 2k

    Who We Are 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K's portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA ️ 2K, renowned BioShock ️, Borderlands ️, Mafia, Sid Meier's Civilization ️ and XCOM ️ brands; popular WWE ️ 2K and WWE ️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR ️ 2K. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply! What We Need Reporting to the VP, Integrated Marketing, your mission will be to define and lead an always-on community management and digital content strategy that strengthens player engagement, advocacy, and loyalty across all Core titles. You will oversee the development of cohesive content ecosystems and community programs that support our brands year-round-beyond launch campaigns-building enduring relationships with players and creators worldwide. The role will be based out of our Novato, CA or Culver City, CA offices, with occasional travel to our partners and global offices to foster close collaboration with local teams. What You Will Do Build Vibrant Fandoms and Enduring Player Relationships Lead The Content Strategy, Community, and Social Teams: Lead and develop cohesive content strategies, which includes guiding the digital content, social, community, and creator marketing leads, working as one holistic team within Integrated Marketing and in partnership with the Brand leadership of our four Franchise Groups. Represent the Voice of the Player: Foster deep relationships between our players and our franchises, increasing understanding of player needs across the business unit to influence current and future product and marketing roadmaps. Develop and implement platform-specific global social, community, and creator strategies to increase our presence across social channels, increase cultural relevance for our franchises, and promote positive sentiment and growth for our player communities. Player-First Approach: Partner closely with Player Insights and Data Analytics to map platform strategies to specific audience segments, ensuring content resonates and drives engagement. Develop and implement platform-specific global social media strategies that elevate our brands and foster a thriving community. Growth & Engagement Focus: Define clear growth and engagement goals for each platform, meticulously tracking progress throughout campaigns as well as for evergreen community health. Proactively identify emerging trends and platforms to keep our titles at the forefront of digital engagement. Platform Mastery: Lead our presence across key social platforms including Steam, Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Twitch, Discord, Reddit, and YouTube. Content Innovation: Establish, manage and optimize the global content development calendar, prioritizing the creation of platform-exclusive content across various formats to achieve business objectives and ROI. Educate the broader organization on the value and commercial application of social marketing within the overall marketing funnel. Data-Driven Decisions and Impactful Reporting: Own the data and analytics management and reporting process across all social platforms, leveraging insights to inform strategic decision-making, identify optimization opportunities, and drive continuous improvement through testing and learning. Organic & Paid Synergy: Partner with go-to-market and media teams to develop cohesive organic and paid media strategies across all digital platforms Cross-Functional Collaboration: Partner effectively with Brand, Go-to-Market, Product, and Creative teams to develop and test innovative platform features and products aligned with the global strategy. Team leadership: Develop and scale your team of community managers, social media experts, platform specialists and copywriters supporting them in their career development. As a key leader on the Integrated Marketing team, contribute to the overall development of Integrated Marketing strategies and capabilities across 2K and Core. What Will Make You A Great Fit Integrated Marketing Expertise: An in-depth understanding of community management, social media platforms (established and emerging), proven audience sentiment and growth tactics, and a track record of creative and relatable storytelling through content. You can identify and capitalize on new global brand opportunities across social, community and influencers. Creator & Influencer Acumen: Experience working closely with influencers, either directly or in partnership with central teams, to identify key talent and develop impactful activation strategies throughout the game lifecycle. Analytical Prowess: A strong ability to establish KPIs and analyze data, measuring performance against KPIs, and translating insights into actionable recommendations for ongoing and future channel or general campaign optimization. Exceptional Communication Skills: The ability to effectively influence and collaborate within a matrix organization, across departments, and with international teams. Proven People Leadership: Experience providing strong direction and leadership to diverse teams, fostering trust and credibility with direct reports and cross-functional stakeholders. Video Game Savvy: Extensive knowledge of video games culture, particularly core games and the audiences that engage with them. As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation. Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. The pay range for this position in California at the start of employment is expected to be between $209,500 and $310,060 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. #LI-Hybrid
    $209.5k-310.1k yearly Auto-Apply 2d ago
  • Senior Director of Community and Digital Content Strategy, Core Games

    2K 4.0company rating

    Senior manager of marketing job at 2k

    Who We Are 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K's portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA️ 2K, renowned BioShock️, Borderlands️, Mafia, Sid Meier's Civilization️ and XCOM️ brands; popular WWE️ 2K and WWE️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR️ 2K. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply! What We Need Reporting to the VP, Integrated Marketing, your mission will be to define and lead an always-on community management and digital content strategy that strengthens player engagement, advocacy, and loyalty across all Core titles. You will oversee the development of cohesive content ecosystems and community programs that support our brands year-round-beyond launch campaigns-building enduring relationships with players and creators worldwide. The role will be based out of our Novato, CA or Culver City, CA offices, with occasional travel to our partners and global offices to foster close collaboration with local teams. What You Will Do Build Vibrant Fandoms and Enduring Player Relationships * Lead The Content Strategy, Community, and Social Teams: Lead and develop cohesive content strategies, which includes guiding the digital content, social, community, and creator marketing leads, working as one holistic team within Integrated Marketing and in partnership with the Brand leadership of our four Franchise Groups. * Represent the Voice of the Player: Foster deep relationships between our players and our franchises, increasing understanding of player needs across the business unit to influence current and future product and marketing roadmaps. Develop and implement platform-specific global social, community, and creator strategies to increase our presence across social channels, increase cultural relevance for our franchises, and promote positive sentiment and growth for our player communities. * Player-First Approach: Partner closely with Player Insights and Data Analytics to map platform strategies to specific audience segments, ensuring content resonates and drives engagement. Develop and implement platform-specific global social media strategies that elevate our brands and foster a thriving community. * Growth & Engagement Focus: Define clear growth and engagement goals for each platform, meticulously tracking progress throughout campaigns as well as for evergreen community health. Proactively identify emerging trends and platforms to keep our titles at the forefront of digital engagement. * Platform Mastery: Lead our presence across key social platforms including Steam, Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Twitch, Discord, Reddit, and YouTube. * Content Innovation: Establish, manage and optimize the global content development calendar, prioritizing the creation of platform-exclusive content across various formats to achieve business objectives and ROI. Educate the broader organization on the value and commercial application of social marketing within the overall marketing funnel. * Data-Driven Decisions and Impactful Reporting: Own the data and analytics management and reporting process across all social platforms, leveraging insights to inform strategic decision-making, identify optimization opportunities, and drive continuous improvement through testing and learning. * Organic & Paid Synergy: Partner with go-to-market and media teams to develop cohesive organic and paid media strategies across all digital platforms * Cross-Functional Collaboration: Partner effectively with Brand, Go-to-Market, Product, and Creative teams to develop and test innovative platform features and products aligned with the global strategy. * Team leadership: Develop and scale your team of community managers, social media experts, platform specialists and copywriters supporting them in their career development. As a key leader on the Integrated Marketing team, contribute to the overall development of Integrated Marketing strategies and capabilities across 2K and Core. What Will Make You A Great Fit * Integrated Marketing Expertise: An in-depth understanding of community management, social media platforms (established and emerging), proven audience sentiment and growth tactics, and a track record of creative and relatable storytelling through content. You can identify and capitalize on new global brand opportunities across social, community and influencers. * Creator & Influencer Acumen: Experience working closely with influencers, either directly or in partnership with central teams, to identify key talent and develop impactful activation strategies throughout the game lifecycle. * Analytical Prowess: A strong ability to establish KPIs and analyze data, measuring performance against KPIs, and translating insights into actionable recommendations for ongoing and future channel or general campaign optimization. * Exceptional Communication Skills: The ability to effectively influence and collaborate within a matrix organization, across departments, and with international teams. * Proven People Leadership: Experience providing strong direction and leadership to diverse teams, fostering trust and credibility with direct reports and cross-functional stakeholders. * Video Game Savvy: Extensive knowledge of video games culture, particularly core games and the audiences that engage with them. As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation. Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. The pay range for this position in California at the start of employment is expected to be between $209,500 and $310,060 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. #LI-Hybrid
    $209.5k-310.1k yearly Auto-Apply 60d+ ago
  • Senior Director of Community and Digital Content Strategy, Core Games

    2K 4.0company rating

    Senior manager of marketing job at 2k

    Who We Are 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K's portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA️ 2K, renowned BioShock️, Borderlands️, Mafia, Sid Meier's Civilization️ and XCOM️ brands; popular WWE️ 2K and WWE️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR️ 2K. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply! What We Need Reporting to the VP, Integrated Marketing, your mission will be to define and lead an always-on community management and digital content strategy that strengthens player engagement, advocacy, and loyalty across all Core titles. You will oversee the development of cohesive content ecosystems and community programs that support our brands year-round-beyond launch campaigns-building enduring relationships with players and creators worldwide. The role will be based out of our Novato, CA or Culver City, CA offices, with occasional travel to our partners and global offices to foster close collaboration with local teams. What You Will Do Build Vibrant Fandoms and Enduring Player Relationships * Lead The Content Strategy, Community, and Social Teams: Lead and develop cohesive content strategies, which includes guiding the digital content, social, community, and creator marketing leads, working as one holistic team within Integrated Marketing and in partnership with the Brand leadership of our four Franchise Groups. * Represent the Voice of the Player: Foster deep relationships between our players and our franchises, increasing understanding of player needs across the business unit to influence current and future product and marketing roadmaps. Develop and implement platform-specific global social, community, and creator strategies to increase our presence across social channels, increase cultural relevance for our franchises, and promote positive sentiment and growth for our player communities. * Player-First Approach: Partner closely with Player Insights and Data Analytics to map platform strategies to specific audience segments, ensuring content resonates and drives engagement. Develop and implement platform-specific global social media strategies that elevate our brands and foster a thriving community. * Growth & Engagement Focus: Define clear growth and engagement goals for each platform, meticulously tracking progress throughout campaigns as well as for evergreen community health. Proactively identify emerging trends and platforms to keep our titles at the forefront of digital engagement. * Platform Mastery: Lead our presence across key social platforms including Steam, Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Twitch, Discord, Reddit, and YouTube. * Content Innovation: Establish, manage and optimize the global content development calendar, prioritizing the creation of platform-exclusive content across various formats to achieve business objectives and ROI. Educate the broader organization on the value and commercial application of social marketing within the overall marketing funnel. * Data-Driven Decisions and Impactful Reporting: Own the data and analytics management and reporting process across all social platforms, leveraging insights to inform strategic decision-making, identify optimization opportunities, and drive continuous improvement through testing and learning. * Organic & Paid Synergy: Partner with go-to-market and media teams to develop cohesive organic and paid media strategies across all digital platforms * Cross-Functional Collaboration: Partner effectively with Brand, Go-to-Market, Product, and Creative teams to develop and test innovative platform features and products aligned with the global strategy. * Team leadership: Develop and scale your team of community managers, social media experts, platform specialists and copywriters supporting them in their career development. As a key leader on the Integrated Marketing team, contribute to the overall development of Integrated Marketing strategies and capabilities across 2K and Core. What Will Make You A Great Fit * Integrated Marketing Expertise: An in-depth understanding of community management, social media platforms (established and emerging), proven audience sentiment and growth tactics, and a track record of creative and relatable storytelling through content. You can identify and capitalize on new global brand opportunities across social, community and influencers. * Creator & Influencer Acumen: Experience working closely with influencers, either directly or in partnership with central teams, to identify key talent and develop impactful activation strategies throughout the game lifecycle. * Analytical Prowess: A strong ability to establish KPIs and analyze data, measuring performance against KPIs, and translating insights into actionable recommendations for ongoing and future channel or general campaign optimization. * Exceptional Communication Skills: The ability to effectively influence and collaborate within a matrix organization, across departments, and with international teams. * Proven People Leadership: Experience providing strong direction and leadership to diverse teams, fostering trust and credibility with direct reports and cross-functional stakeholders. * Video Game Savvy: Extensive knowledge of video games culture, particularly core games and the audiences that engage with them. As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation. Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. The pay range for this position in California at the start of employment is expected to be between $209,500 and $310,060 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. #LI-Hybrid
    $209.5k-310.1k yearly Auto-Apply 60d+ ago
  • Senior Director of Community and Digital Content Strategy, Core Games

    2K 4.0company rating

    Senior manager of marketing job at 2k

    Who We Are 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K's portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA ️ 2K, renowned BioShock ️, Borderlands ️, Mafia, Sid Meier's Civilization ️ and XCOM ️ brands; popular WWE ️ 2K and WWE ️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR ️ 2K. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply! What We Need Reporting to the VP, Integrated Marketing, your mission will be to define and lead an always-on community management and digital content strategy that strengthens player engagement, advocacy, and loyalty across all Core titles. You will oversee the development of cohesive content ecosystems and community programs that support our brands year-round-beyond launch campaigns-building enduring relationships with players and creators worldwide. The role will be based out of our Novato, CA or Culver City, CA offices, with occasional travel to our partners and global offices to foster close collaboration with local teams. What You Will Do Build Vibrant Fandoms and Enduring Player Relationships Lead The Content Strategy, Community, and Social Teams: Lead and develop cohesive content strategies, which includes guiding the digital content, social, community, and creator marketing leads, working as one holistic team within Integrated Marketing and in partnership with the Brand leadership of our four Franchise Groups. Represent the Voice of the Player: Foster deep relationships between our players and our franchises, increasing understanding of player needs across the business unit to influence current and future product and marketing roadmaps. Develop and implement platform-specific global social, community, and creator strategies to increase our presence across social channels, increase cultural relevance for our franchises, and promote positive sentiment and growth for our player communities. Player-First Approach: Partner closely with Player Insights and Data Analytics to map platform strategies to specific audience segments, ensuring content resonates and drives engagement. Develop and implement platform-specific global social media strategies that elevate our brands and foster a thriving community. Growth & Engagement Focus: Define clear growth and engagement goals for each platform, meticulously tracking progress throughout campaigns as well as for evergreen community health. Proactively identify emerging trends and platforms to keep our titles at the forefront of digital engagement. Platform Mastery: Lead our presence across key social platforms including Steam, Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Twitch, Discord, Reddit, and YouTube. Content Innovation: Establish, manage and optimize the global content development calendar, prioritizing the creation of platform-exclusive content across various formats to achieve business objectives and ROI. Educate the broader organization on the value and commercial application of social marketing within the overall marketing funnel. Data-Driven Decisions and Impactful Reporting: Own the data and analytics management and reporting process across all social platforms, leveraging insights to inform strategic decision-making, identify optimization opportunities, and drive continuous improvement through testing and learning. Organic & Paid Synergy: Partner with go-to-market and media teams to develop cohesive organic and paid media strategies across all digital platforms Cross-Functional Collaboration: Partner effectively with Brand, Go-to-Market, Product, and Creative teams to develop and test innovative platform features and products aligned with the global strategy. Team leadership: Develop and scale your team of community managers, social media experts, platform specialists and copywriters supporting them in their career development. As a key leader on the Integrated Marketing team, contribute to the overall development of Integrated Marketing strategies and capabilities across 2K and Core. What Will Make You A Great Fit Integrated Marketing Expertise: An in-depth understanding of community management, social media platforms (established and emerging), proven audience sentiment and growth tactics, and a track record of creative and relatable storytelling through content. You can identify and capitalize on new global brand opportunities across social, community and influencers. Creator & Influencer Acumen: Experience working closely with influencers, either directly or in partnership with central teams, to identify key talent and develop impactful activation strategies throughout the game lifecycle. Analytical Prowess: A strong ability to establish KPIs and analyze data, measuring performance against KPIs, and translating insights into actionable recommendations for ongoing and future channel or general campaign optimization. Exceptional Communication Skills: The ability to effectively influence and collaborate within a matrix organization, across departments, and with international teams. Proven People Leadership: Experience providing strong direction and leadership to diverse teams, fostering trust and credibility with direct reports and cross-functional stakeholders. Video Game Savvy: Extensive knowledge of video games culture, particularly core games and the audiences that engage with them. As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation. Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. The pay range for this position in California at the start of employment is expected to be between $209,500 and $310,060 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. #LI-Hybrid
    $209.5k-310.1k yearly Auto-Apply 2d ago
  • Senior Director, Global Marketing Strategy

    2K 4.0company rating

    Senior manager of marketing job at 2k

    Who We Are 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K's portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA ️ 2K, renowned BioShock ️, Borderlands ️, Mafia, Sid Meier's Civilization ️ and XCOM ️ brands; popular WWE ️ 2K and WWE ️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR ️ 2K At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply! What We Need The Sr. Director of Global Marketing Strategy at 2K will oversee the marketing strategy for iconic franchises within the company's sports-centric game portfolio. This role is pivotal in developing and executing a comprehensive marketing vision that resonates with a global audience, driving brand and user growth while ensuring long-term engagement with players. The position requires a blend of strategic vision and tactical execution, focusing on building a high-performing team and fostering partnerships that amplify the franchise's reach. What You'll Do Develop a compelling brand and marketing strategy for the franchise, connecting with consumers on an emotional level. Advise on market potential, product connection with players, pricing, distribution channels, and post-launch lifecycle strategies. Ensure strategic soundness in positioning, storytelling, player journey, content, partnerships, and audience engagement plans. Define key marketing metrics for commercial success and positive player experiences. Lead all marketing efforts for the franchise, ensuring alignment with player and commercial targets. Develop customer journey-driven plans for current, lapsed, and potential new players. Enhance brand ambassador strategies and deepen relationships with external partners and studios. Collaborate with regional and cross-functional teams to execute a unified marketing strategy. Attract, build, retain, and lead a high-performing marketing team. What Will Make You A Great Fit 10+ years of progressive brand marketing experience. Proven experience building marketing strategies for consumer-facing products. Experience in team leadership, building, mentoring, and leading teams. Ability to thrive in a fast-paced, entrepreneurial environment with ambiguity and complexity. Global perspective with experience on global products and understanding regional market nuances. Bonus Points Experience with gaming, live products, or entertainment properties with massive franchises. Understanding of the sports ecosystem and ability to build impactful partnerships. Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. The pay range for this position in California at the start of employment is expected to be between $209,500 and $310,060 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. #LI-Hybrid
    $209.5k-310.1k yearly Auto-Apply 2d ago
  • Director, Global Digital Marketing

    2K 4.0company rating

    Senior manager of marketing job at 2k

    Who We Are Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K's portfolio of world-class games across multiple platforms, including Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment. Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier's Civilization, WWE 2K, and XCOM. At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions. 2K is headquartered in Novato, California, and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). What We Need The Director of Digital Marketing Strategy will lead the design and delivery of an integrated digital ecosystem that connects the game, brand, and player experience across all touch points: in-game, out-of-game, and everywhere players discover, engage, and return. In a live service, F2P environment, the digital journey is the product as much as the gameplay itself. This role is responsible for defining and orchestrating the digital infrastructure, channels, systems, and player-facing experiences that drive retention, engagement, community depth, and long-term brand connection. This role is equal parts strategic architect, systems thinker, and cross-functional integrator. You will work across marketing, product, live ops, data, platform, and creative to build experiences that scale with the IP from Alpha through launch and into live service. This role exists to operationalize the long-term vision of our live service ecosystem. What You Will Do Digital Ecosystem Strategy Own the strategic roadmap for digital channels (website, app, player portal, landing pages, etc.) across lifecycle from awareness to retention. Ensure seamless integration between game, digital touchpoints, and live service updates. Define how digital platforms support seasonal content drops, community campaigns, live ops, and monetization beats. Experience Design & Channel Planning: Orchestrate the connected player journey across web, community, email/CRM, social, and in-game overlays. Partner with UX, platform, and tech teams to align CMS, CDP, CRM, and identity systems around player behaviors and lifecycle moments. Define how players transition between gameplay, community, content, and support and how the brand shows up in each. Live Service Integration Partner with Live Ops, Product, and Publishing teams to translate in-game events and features into high-impact digital experiences. Develop frameworks for content surfacing, event visibility, and ongoing player engagement through digital tools. GTM Phase Alignment & Integration Build and own the integrated roadmap from Private Alpha to Beta to Launch. Define phase-specific objectives, success metrics, and operating models. Ensure each milestone unlocks the next through validated learning Define testable “Experience Slices” at each phase that bring together gameplay systems, community loops, progression arcs, and comms beats. Collaborate with cross-functional teams to align feature readiness with campaignable, player-first experiences. Facilitate alignment rituals (roadmap reviews, experience syncs, etc.) to ensure everyone's building toward the same outcome. Technology & Platforms Evaluate, collaborate and implement digital tools/platforms to power CMS, A/B testing, player segmentation, and campaign personalization. Collaborate with engineering and UX teams to ensure digital surfaces are optimized for scale and usability. Cross-Functional Collaboration Partner with Creative, Comms, Community, and UA to align messaging, campaigns, and digital activation plans. Support brand storytelling and content delivery in owned digital channels. Player-Centric Innovation Stay ahead of free-to-play and live service digital trends. Introduce new ways to engage players outside the game like onboarding experiences, meta progress tracking, interactive lore hubs, etc. Cross-Functional Leadership & Culture Serve as the central orchestrator across marketing, product, dev, community, analytics, and operations. Build shared rituals, language, and planning frameworks that drive accountability and reduce fragmentation. Help senior leadership see the system, not just the parts and make informed bets accordingly. What Will Make You a Great Fit 10+ years in FTP, live service, digital strategy, product strategy, or platform strategy roles at a global tech company, cloud platform, or high-growth startup. Deep understanding of platform business models and multi-sided ecosystems (e.g., developers, partners, creators). Experience aligning digital strategy with hardware/software/infrastructure product cycles. Proven success building roadmaps and experiences at the intersection of data, design, product, and GTM. Exceptional executive communication and cross-functional leadership skills. The pay range for this position in California at the start of employment is expected to be between $176,600 and $261,380 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. #LI-Onsite Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
    $176.6k-261.4k yearly Auto-Apply 2d ago
  • Senior Manager - Content Personalization

    Playstation 4.8company rating

    San Mateo, CA jobs

    Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation 5, PlayStation 4, PlayStation VR, PlayStation Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Senior Manager, Content Personalization San Mateo, CA (hybrid, onsite 3x a week) Role overview: As the Senior Manager, Content Personalization you will be part of the PlayStation Store team responsible for showcasing the incredible range of gameplay experiences on the PlayStation Store to over 100 million loyal gamers. Your mission will be to personalize the player experience across the Store, helping players to find their perfect next game, drive higher engagement and conversion rates and deliver incremental revenues. You will leverage your deep expertise in digital commerce, to develop a deep understanding of our customers and our players' behavior. Your analytical skills and creative thinking will help you drive experimentation at scale, both leading and supporting personalization tests. You will monitor and optimize customer experiences across omnichannel touchpoints, including console, app, and web storefronts. By identifying market-level opportunities, you will support teams in enhancing player engagement and conversion through highly personalized experiences. Your hands-on approach will involve systematically developing hypotheses to test and optimize performance, setting up and executing tests with well-defined goals and KPIs to drive commercial growth. With a growth mindset, you will foster a culture of continuous improvement, sharing best practices and insights across the organization. Highly collaborative, you will partner with stakeholders across D2C, GM/GSBO, and Product teams to develop a world-class player experience. You will deliver a well-defined program of work through agreed roadmaps, contributing to Store strategy and development as part of the extended Store Leadership Team. What you'll be doing: Drive Impact via Personalization: Establish yourself as a trusted leader of the personalization cross-functional pod; experimenting at scale helping design, develop and deliver tests to drive positive impact to our customers and the business. Develop & Deliver a Content Personalization Strategy: responsible for developing and delivering a content personalization roadmap that enhances experiences across the PlayStation storefronts driving incremental revenues and commercial growth. Design, Evaluate and Report Results: be an authority on personalization data and test results, establishing clear frameworks and guidelines to help evaluate the impact of personalization. Work closely with Product and Analytics teams to further refine reporting dashboards in order to increase valuable insights and produce actionable insights and data-backed recommendations. Translate Strategy into Action: accountable for translating strategy and plans into OKR frameworks, building well defined programmes to positively impact objectives. Establishing and developing a clear set of KPI's with stakeholders to ensure alignment with the Store Strategy and Mid-Range Plans. Foster Continuous Improvement: develop best practices and function as the subject matter expert on content personalization across the business, further supporting the development of a data driven culture of continuous improvement. Work closely with Store teams to stay abreast of commercial priorities and further understand how players are responding to commercial executions and campaigns. Evaluate and Report Results: Work with the Personalization pod to evaluate results, help determine the statistical significance of tests and assess the impact on incremental revenue and other KPIs. Help develop detailed insights and reporting on tests to highlight performance impact and produce actionable insights and data-backed recommendations. Collaborate Across Teams: Collaborate with teams across the business, including the Store, D2C, GM/GSBO, and Product Teams, to build strong relationships and to deliver against insights, plans, and recommendations. Ensure all plans align with brand and marketing guidelines. Work with Matrix teams to foster a collaborative global and local hybrid culture that encourages and supports high performance, creativity, innovation, and data led decision making. Understand Industry Trends: Stay abreast of trends and best practices in digital commerce. Keep up to date with emerging industry trends, and best practices to bring fresh, innovative ideas to the business. Team leadership: lead, coach, and mentor a team of two global personalization specialists, providing guidance and feedback to deliver impact and achieve objectives. What we're looking for: The ideal candidate will have a minimum of 12 years' experience in digital media entertainment - working across commerce and personalization, a passion for understanding customers and strong commercial instincts supported with a demonstrable experience of delivering commercial impact and growth. Proven experience in people management, including leading teams, performance coaching, and fostering professional development. Adept at using data and analytics to develop a deep understanding of customer trends, with experience of creating programs of work to continuously personalize and improve customer interfaces and experiences. Strong background of experimentation and experience of refining testing and experimentation methodologies and frameworks to deliver against KPIs in a scaled growth business. Excellent data and analysis skills and comfort using analytics tools to understand and synthesize results and identify commercial opportunities. Exemplifies a systematic, disciplined, and logical approach to problem solving, whilst also considering innovative and creative options. Extensive experience of working in a direct-to-consumer digital or e-commerce business, in either the Retail, FMCG, Media or Tech verticals. A passion for the games industry and gaming is desired but not essential. Exceptional interpersonal skills, with demonstrable experience working in tandem across commercial and product teams. The ability to work collaboratively at a local and global level in a hybrid environment is also important. This individual should also be comfortable working across multiple levels in an organization and communicating with large groups of colleagues and senior stakeholders effectively. Experience of working collaboratively across sales, marketing, and insight teams to develop and deliver programs of work and further comfort in working with Product and Engineering Teams to propose product and functionality enhancements. Higher education in Math, Marketing, Data Science or Business Analytics would be an asset. Experience and comfort of delivering in a high energy, fast paced and changing environment. Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below.$175,800-$263,600 USD Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
    $175.8k-263.6k yearly Auto-Apply 2d ago
  • Senior Staff Product Marketing Manager

    Playstation 4.8company rating

    San Mateo, CA jobs

    Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation 5, PlayStation 4, PlayStation VR, PlayStation Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation. Senior Staff Product Marketing Manager San Mateo, CA (Collab)/Remote Role overview: The Senior Staff Product Marketing Manager- Platform Migration & Engagement - will oversee product marketing for the platform initiatives that leverage new tech and insights to migrate PS4 players to PS5 and maximize their engagement and player health once on PS5. This role will work closely with product management, strategic analytics and data science to develop actionable insights to inform go-to-market plans as well as potential new technology required to support platform health optimization. Overall, product marketing serves to champion the customer across SIE based on a deep understanding of their needs and how best the platform - anywhere you can log into your PlayStation account -- can serve them. This is a critical strategic role in the marketing organization to maximize the player relationship through an ecosystem view. Responsibilities: Console Migration - PS4 players upgrade to PS5 Partner with manager to drive initial wallet cash launch and then continued evolution of PEG migration incentive features Finalize all elements of migration strategy for FY25 and create FY26 migration strategy Drive all elements of migration incremental programs GTM with cross-functional teams, including readiness, launch and ongoing evaluation and insights Platform Engagement - MAU across PS account enabled devices and touch points Partner closely with the VP of GMOM and your manager to be a thought leader in discussions with DSAE on engagement insights and potential incremental programs Once aligned, drive all elements of the program via campaigns to maximize retention through engagement including readiness, launch and ongoing evaluation and insights Act as the lead for product marketing in the ongoing initiatives of experimentation and core UX to maximize the player experience across all devices Partner with PEG to influence and support new social feature strategy and releases that support of platform engagement goals Skills and Qualifications: Education Bachelor's degree in marketing, or related field, or equivalent experience required MBA a plus Experience Marketing Leadership Experience 12+ years' experience leading teams in global marketing organizations with increasing levels of responsibility, including driving engagement programs. Proven record of working with various internal teams, agencies and partners to deliver the strategy and go-to-market for new products and features. Deep experience reviewing consumer insights, business analytics and strategic analytics to inform planning and optimize outcomes. Highly skilled at managing multiple projects in a highly dynamic and fluid environment. Proactive and demonstrated ability to appropriately assess business-critical decisions of diverse scope and drive to solutions. Maintain strict confidentiality with privileged information, work well with others and handle a high-pressure environment. Strong Cultural Leadership Traits Drive for results. Commitment to high standards and passionate about goals/ beliefs in the face of complex obstacles/roadblocks. Strong collaboration and inclusion skills: Work productively & co-operatively within the group and across business units/functions to form deep and trusted relationships to achieve common goals - high emotional intelligence cultural awareness Innovative thinker: Views challenges as opportunities, solution oriented, creative problem solver for each project and is willing to champion new ideas with their manager and partners Works independently, with little need for instruction, but maintains communication with leaders and leaders' peers to ensure partner teams feel informed and supported Self-starter: Brings passion, energy, enthusiasm to get results and affect meaningful change Excellent prioritization and multi-tasking skills, with an ability to work in a fast-paced environment with proficiency and professionalism Other Skills Fluent in English with exceptional verbal and written communication skills; proficiency in additional language(s) is a plus Intermediate Microsoft Office Skills (Word, Excel, PowerPoint) Preferred: Strong familiarity with, and passion for, modern console gaming, digital gaming ecosystems, and gaming culture. Familiarity with PC and Mobile Gaming Familiarity with MicroStrategy Additional Considerations: This role involves close collaboration with teams based in London, California, and Tokyo. As a result, flexibility is required for calls that may occur during early or late hours due to time zone differences. #LI-BR1 Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is listed below.$192,100-$288,100 USD Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
    $192.1k-288.1k yearly Auto-Apply 13d ago
  • Sr. Product Marketing Manager - Core Games

    Electronic Arts Inc. 4.8company rating

    Redwood City, CA jobs

    Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, Plants vs Zombies and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem. This Senior Product Marketing Manager will play an important role within EA's Live Services Marketing organization. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players. You will lead marketing programs with a strong cross-functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Licensors, Social, Community, Influencers, and PR to achieve business growth. You will be a vital strategic partner to our studio teams as well as our IP partner. This PMM will report to the Director of Product Marketing, The Collection. This role is hybrid with 3 days in the office and 2 days remote. Responsibilities: * Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services. * Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies. * Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle. * Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team. * Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand). * Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency. * Work with the Creative team on marketing asset development. * Collaborate with Analytics to build accountability (targets, experiments). * Produce campaign post-mortems to highlight insights for Growth & Studio team * Partner with finance and operations on budget management for brand programs * Manage marketing campaign calendars, asset deliveries, and messaging for target audiences. * Work in partnership with 1st Party and ASO to test and implement improvements across app stores. Qualifications: * Bachelor's Degree or equivalent in business or related field * At least 10+ years of experience in mobile marketing, product marketing, or brand marketing. * At least 5+ years of experience in the gaming industry (ideally in mobile gaming). * You have already worked on world-class IPs (Intellectual Properties) such as Star Wars, Game of Thrones, Marvel, Transformers, Pokémon or Dragon Ball . All brands listed are trademarks or registered trademarks of their respective owners. * Analytical marketer who can translate data into actionable insights. * Experience managing a cross-functional team in a large organization. * Integrated Marketing experience including paid, owned, and organic channels. * Strong project management skills. Pay Transparency - North America COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES * British Columbia (depending on location e.g. Vancouver vs. Victoria) *$130,800 - $183,000 CAD * California (depending on location e.g. Los Angeles vs. San Francisco) *$150,100 - $228,000 USD * Washington (depending on location e.g. Seattle vs. Spokane) *$141,300 - $192,000 USD In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
    $150.1k-228k yearly 20d ago
  • Senior Lead Game Product Manager

    Electronic Arts Inc. 4.8company rating

    Redwood City, CA jobs

    Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. PopCap is seeking an experienced Senior Lead Game Product Manager to join our team. As a Senior Lead Product Manager, you will be responsible for defining and driving the Acquisition, Engagement, and Monetization strategies for Plants vs Zombies 3. You must be passionate about representing the voice and needs of our players and business. This role will focus on the New Player Funnel and Live Service Operations, with opportunities to flex into other areas of Game Product Management as the project necessitates. You will report to the head Product Manager on the team. Product Management is a collaborative, cross-functional discipline. Product Managers are expected to work closely with other PMs, Analysts, Developers, Marketing, and other stakeholders. This is a role that drives decisions using data. Performance metrics, research, and analysis are all tools you have experience using to inform growth efforts. Responsibilities * Manage and conduct operations impacting the live service player journey from the install funnel through to regular daily engagement * Conduct and communicate in-depth analysis of live player behavioral trends using data insights and strong business acumen to impact top line KPIs * Track performance on a daily, monthly, and quarterly basis * Communicate KPIs to internal and external stakeholders and adjust designs/plans accordingly * Work closely with the game team and various stakeholders to gather requirements and help define the live service roadmap * Influence partners to rally behind your ideas and effect change among various teammates and collaborators * Define requirements for Data Analytics, A/B testing, push notifications, and other partner tools * Hold an informed, expert perspective on established models for monetizing games * Monitor competitive trends and best practices, third parties tools/partnerships, and internal business intelligence with the goal of identifying opportunities to fold into PopCap's operations * Leverage first- and third-party tools to define, track, and serve a variety of player segments * Learn, have fun and build games that millions of people love to play Requirements * Strong analytical skills and experience with data-driven product design and decision making * Success building web or mobile consumer-facing products in the past * Experience with every phase and/or deep experience with the live service phase of the game development cycle * Experience with multivariate testing in web or mobile products * Experience defining specs or PRDs with clear business requirements, user flows, and wireframes * Strong in Excel, able to create models and simulations of in-game economies * Experience balancing virtual economies, with an strong understanding of how economy design impacts the user experience * Strong communication and writing skills * Experience communicating both creative and technical feedback to diverse groups * Passion for creating great freemium games, with the ability to identify flaws in design, art, and "feel" * Self-motivated team player that brings excitement and enthusiasm to work each day * Carry a growth mindset that is open to feedback and outside-the-box thinking * Loves games and has experience with PopCap titles (Plants vs Zombies, Bejeweled, etc.) Qualifications * BS/BA degree, ideally in a quantitative discipline; MS/MBA preferred * 8+ years of experience in product management in live service games, scaled consumer-facing digital products, and/or a systems design background Pay Transparency - North America COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES * British Columbia (depending on location e.g. Vancouver vs. Victoria) *$130,800 - $183,000 CAD * California (depending on location e.g. Los Angeles vs. San Francisco) *$160,600 - $249,300 USD * Washington (depending on location e.g. Seattle vs. Spokane) *$149,200 - $205,500 USD In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
    $160.6k-249.3k yearly 20d ago

Learn more about 2k jobs