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Become An Account And Product Manager

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Working As An Account And Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $91,000

    Average Salary

What Does An Account And Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Account And Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Account And Product Manager Career Paths

Account And Product Manager
Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Product Manager Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Product Manager
Director, Product Marketing
11 Yearsyrs
Regional Sales Manager National Account Manager
Director, National Accounts
12 Yearsyrs
Regional Sales Manager Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Regional Sales Manager Director Of Sales
Director Of Sales & Business Development
12 Yearsyrs
Business Development Manager Director Of Sales
Vice President Of Sales & Operations
11 Yearsyrs
Business Development Manager Account Director
Senior Account Director
10 Yearsyrs
Business Development Manager Senior Account Manager
Director Of Account Management
11 Yearsyrs
National Account Manager
Global Account Manager
9 Yearsyrs
National Account Manager Director Of Sales
Director Of Global Sales
13 Yearsyrs
Senior Account Manager Marketing Director
Director New Business Development
11 Yearsyrs
Senior Account Manager Business Development Director
Director, Strategic Accounts
13 Yearsyrs
District Sales Manager Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
District Sales Manager
National Accounts Sales Manager
8 Yearsyrs
District Sales Manager Key Account Manager
Market Development Manager
8 Yearsyrs
National Sales Manager Regional Sales Director
Channel Sales Director
10 Yearsyrs
Marketing Manager Territory Manager
Major Account Manager
7 Yearsyrs
Territory Sales Manager Brand Manager
Group Product Manager
7 Yearsyrs
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Do you work as an Account And Product Manager?

Help others decide if this is a good career for them

Average Length of Employment
Account Manager 2.9 years
Top Careers Before Account And Product Manager
Manager 3.8%
Top Careers After Account And Product Manager
Accountant 3.7%
Consultant 3.7%
Director 3.0%

Do you work as an Account And Product Manager?

Account And Product Manager Demographics

Gender

Male

60.2%

Female

33.0%

Unknown

6.8%
Ethnicity

White

62.3%

Hispanic or Latino

14.5%

Black or African American

11.1%

Asian

8.4%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

39.5%

German

13.2%

Mandarin

13.2%

Italian

7.9%

Chinese

5.3%

French

5.3%

Russian

5.3%

Portuguese

2.6%

Uzbek

2.6%

Lithuanian

2.6%

Japanese

2.6%
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Account And Product Manager Education

Schools

University of Phoenix

9.6%

Northeastern University

7.4%

University of Akron

6.4%

Southern Methodist University

6.4%

DePaul University

6.4%

Pennsylvania State University

5.3%

University of Houston

5.3%

University of Alabama

4.3%

University of North Texas

4.3%

Ohio State University

4.3%

University of Minnesota - Twin Cities

4.3%

Georgia State University

4.3%

University of Southern California

4.3%

Florida International University

4.3%

University of Utah

4.3%

University of Georgia

4.3%

Strayer University

4.3%

Colorado State University

4.3%

University of Nebraska - Lincoln

3.2%

University of North Carolina at Greensboro

3.2%
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Majors

Business

32.4%

Marketing

12.2%

Accounting

7.8%

Finance

6.1%

Communication

5.7%

Management

5.5%

Electrical Engineering

4.1%

Computer Science

3.1%

Economics

2.9%

Criminal Justice

2.7%

General Sales

2.4%

Psychology

2.2%

International Business

2.0%

Specialized Sales And Merchandising

1.8%

Project Management

1.6%

History

1.6%

Computer Information Systems

1.6%

Small Business Management

1.4%

Mechanical Engineering

1.4%

Education

1.2%
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Degrees

Bachelors

52.3%

Masters

24.5%

Other

12.8%

Associate

4.6%

Certificate

3.6%

Doctorate

1.2%

Diploma

0.7%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$91,000
View Detailed Salary Report
$59,000
Min 10%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$91,000
Median 50%
$140,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
San Francisco, CA
Highest Paying State
New Jersey
Avg Experience Level
3.7 years
How much does an Account And Product Manager make at top companies?
The national average salary for an Account And Product Manager in the United States is $91,361 per year or $44 per hour. Those in the bottom 10 percent make under $59,000 a year, and the top 10 percent make over $140,000.

Real Account And Product Manager Salaries

Job Title Company Location Start Date Salary
Product Account Manager BMC Software, Inc. Santa Clara, CA Sep 20, 2016 $135,000
Strategic Accounts and Product Manager Summit Accessories, Inc. Portland, OR Sep 05, 2013 $84,781
Product Manager-Tfs/Account Director-H&P DJ Haddad Design and Consulting LLC Fairfield, CT Oct 14, 2015 $76,690
Product Manager-Tfs/Account Director-H&P Haddad and Partners LLC Fairfield, CT Oct 14, 2015 $76,690
Account Manager-Product Engineering Delta Products Corporation Fremont, CA Oct 01, 2014 $75,171
Account Manager Cell Culture Products Stemcell Technologies Inc. Tukwila, WA Oct 01, 2012 $72,000
Construction Product Account Manager Marjam Supply Co. Inc. Orlando, FL Sep 21, 2016 $70,000
Account Representative, Product Manager Micromidas, Inc. West Sacramento, CA Sep 13, 2016 $60,000
Account/Product Manager GFK Etilize, Inc. Irvine, CA Sep 02, 2014 $60,000 -
$70,000
Medical Products Account Manager OHK Medical Devices, Inc. Newark, NJ Oct 01, 2009 $50,000

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Top Skills for An Account And Product Manager

  1. Product Line
  2. New Accounts
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Established market forecast and internal launch plans of a specialty product line of seating components to the contract furniture accounts.
  • Develop new accounts as well as cultivating relationships with existing customers.
  • Led project team to create internationally distributed marketing literature and procedural manual to improve customer service experience and increase sales.
  • Provided sales support, education and specialized product knowledge to clinicians and representatives.
  • Developed a new sales territory, achieving a 10% market share among other competitors in one year period.

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Top 10 Best States for Account And Product Managers

  1. New York
  2. Rhode Island
  3. Colorado
  4. Virginia
  5. New Jersey
  6. Delaware
  7. Pennsylvania
  8. North Carolina
  9. Massachusetts
  10. New Hampshire
  • (3,161 jobs)
  • (178 jobs)
  • (1,235 jobs)
  • (1,448 jobs)
  • (1,278 jobs)
  • (103 jobs)
  • (1,513 jobs)
  • (1,255 jobs)
  • (1,872 jobs)
  • (197 jobs)

Top Account And Product Manager Employers

Jobs From Top Account And Product Manager Employers

Account And Product Manager Videos

What skills are needed to be an effective Product Manager?

The Product Manager" explains her role"

Software Product Manager, Career Video from drkit.org

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