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Account And Product Manager skills for your resume and career

Updated January 8, 2025

6 min read

Below we've compiled a list of the most critical account and product manager skills. We ranked the top skills for account and product managers based on the percentage of resumes they appeared on. For example, 13.4% of account and product manager resumes contained product line as a skill. Continue reading to find out what skills an account and product manager needs to be successful in the workplace.

15 account and product manager skills for your resume and career

1. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how account and product managers use product line:

Executed the streamlining of Hamilton's operations to create a company culture that was conducive to growing our accessory product line.
Trained sales force and customer service on new product lines and sales techniques in addition to selling in my own territory.

2. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how account and product managers use product management:

Provided sales and product management expertise for electronic components supplier concentrating on optical interconnect products.
Collaborated closely with teams to ensure all product management initiatives met stakeholder objectives.

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how account and product managers use crm:

Use of all Microsoft Office products and CRM software.
Worked in Salesforce as primary CRM / Sales tool.

4. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how account and product managers use account management:

Thrived in account management; held accountable for customer sales growth and decisions on how to handle customer issues.
Establish the role of account management for the US market and coordinate with international support and development teams.

5. OEM

OEM stands for Original Equipment Manufacturer and is a term for a company that produces and markets the parts of equipment for another company after having received the go-ahead to do so. The company can also produce devices from the combination of parts from different companies while in partnership with these companies. This is common in the computer hardware industry and is popular in the automobile and computer industries.

Here's how account and product managers use oem:

Analyzed all inventory adjustments and all inventory levels for bonded stock for all OEM key accounts.
Developed 10 new accounts in 18 months in OEM and Tier 1 markets.

6. Customer Satisfaction

Here's how account and product managers use customer satisfaction:

Developed and implemented Quick Response procedure to customer requests which improved customer satisfaction and resulted in additional business awards for Inland.
Improved customer satisfaction by responding to unique sourcing demands through development and execution of innovative service models as business needs evolved.

7. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how account and product managers use customer relationships:

Established and expanded customer relationships via daily interactions with channel partners and direct client contact.
Developed new customer relationships while increasing existing product base and monthly revenue margins.

8. Sales Presentations

Here's how account and product managers use sales presentations:

Conduct sales presentations for potential customers.
Meet with Physicians, Clinical Specialists, and Directors of Purchasing to conduct professional sales presentations.

9. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how account and product managers use product knowledge:

Provided sales support, education and specialized product knowledge to clinicians and representatives.
Turned around territory performance in less than12 months, by extensive training of sales personnel on product knowledge.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how account and product managers use business development:

Identified and capitalized on opportunities for business development; spearheaded strategic campaigns and generated new business.
Worked closely with business development to set product strategy and positioning.

11. Strategic Direction

Here's how account and product managers use strategic direction:

Analyzed past and current sales results along with market trends, determining strategic direction.

12. Revenue Growth

Here's how account and product managers use revenue growth:

Championed revenue growth for company within competitive marketplace by serving with distinction in multiple roles simultaneously.
Increased sales revenue growth by over 100% while in assignment.

13. National Accounts

Here's how account and product managers use national accounts:

Impacted all operations pertaining to production and logistics to national accounts.
Penetrated, developed, and managed new national accounts.

14. Business Plan

Here's how account and product managers use business plan:

Promoted to oversee the development and implementation of a business plan focused on specific product and including a marketing strategy.
Developed business plans for corporate accounts and personally managed account calls, presentations and negotiations.

15. Post Sales

Here's how account and product managers use post sales:

Provided dealers with pre and post sales support, pricing, configurations and other technical product information.
Worked with customers in both pre and post sales deployment.

What skills help Account And Product Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

List of account and product manager skills to add to your resume

The most important skills for an account and product manager resume and required skills for an account and product manager to have include:

Product Line
Product Management
CRM
Account Management
OEM
Customer Satisfaction
Customer Relationships
Sales Presentations
Product Knowledge
Business Development
Strategic Direction
Revenue Growth
National Accounts
Business Plan
Post Sales

Strong Analytical
Trade Shows
Client Accounts
Technical Support
Market Trends
Sales Territory
Product Offerings
Market Research
Financial Statements
Product Sales
Product Development
Customer Accounts
Customer Support
Distributors
Customer Expectations

Direct Sales
Client Relationships
Sales Support
Journal Entries
Product Strategy
Product Training
ROI
Upselling
Brand Marketing
Client Satisfaction
ERP
Pricing Strategy
Sales Growth
Sales Revenue
Data Analysis

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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