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Account coordinator vs marketing and sales coordinator

The differences between account coordinators and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an account coordinator, becoming a marketing and sales coordinator takes usually requires 4-6 years. Additionally, a marketing and sales coordinator has an average salary of $45,306, which is higher than the $39,973 average annual salary of an account coordinator.

The top three skills for an account coordinator include customer service, data entry and powerpoint. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Account coordinator vs marketing and sales coordinator overview

Account CoordinatorMarketing And Sales Coordinator
Yearly salary$39,973$45,306
Hourly rate$19.22$21.78
Growth rate8%19%
Number of jobs93,48089,923
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Average age4237
Years of experience46

What does an account coordinator do?

An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Account coordinator vs marketing and sales coordinator salary

Account coordinators and marketing and sales coordinators have different pay scales, as shown below.

Account CoordinatorMarketing And Sales Coordinator
Average salary$39,973$45,306
Salary rangeBetween $29,000 And $54,000Between $33,000 And $61,000
Highest paying CityWashington, DCAlameda, CA
Highest paying stateNew YorkDelaware
Best paying companyThe American Musical and Dramatic AcademyAIG
Best paying industryProfessionalProfessional

Differences between account coordinator and marketing and sales coordinator education

There are a few differences between an account coordinator and a marketing and sales coordinator in terms of educational background:

Account CoordinatorMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityUniversity of Georgia

Account coordinator vs marketing and sales coordinator demographics

Here are the differences between account coordinators' and marketing and sales coordinators' demographics:

Account CoordinatorMarketing And Sales Coordinator
Average age4237
Gender ratioMale, 27.5% Female, 72.5%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between account coordinator and marketing and sales coordinator duties and responsibilities

Account coordinator example responsibilities.

  • Manage service activations and product fulfillment, ESN changes, activations, deactivations and overall customer service satisfaction.
  • Manage bookkeeper and QuickBooks tabulations.
  • Manage client and prospect database for marketing purposes through Salesforce.com.
  • Capitalize on strong organizational and interpersonal skills to expertly manage the regional provider enrollment system for Medicare and Medicaid memberships.
  • Design business cards, letterhead and CRM.
  • Update forecast in CRM from all sales opportunities.
  • Show more

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Account coordinator vs marketing and sales coordinator skills

Common account coordinator skills
  • Customer Service, 23%
  • Data Entry, 9%
  • PowerPoint, 7%
  • Account Management, 7%
  • Project Management, 5%
  • Account Executives, 4%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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