What does an Account Development Manager do?
An account development manager's responsibilities revolve around securing and reaching sales targets, creating business plans, developing strategies, and building positive relationships with clients. They must also reach out to clients through calls and correspondence, offer products and services, and address any issues and concerns, resolving them promptly and efficiently. There are also instances when they have to collect and process payments, perform follow-up calls, negotiate contracts, and even open and close accounts. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations.
Account development manager responsibilities
Here are examples of responsibilities from real account development manager resumes:
- Manage sales opportunities, client information, and internal departmental processes within CRM database.
- Manage training budget to maximize ROI within assign territory.
- Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
- Utilize company's internal CRM system to effectively plan and execute daily and weekly call schedule.
- Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.
- Assist in development of new contracts and negotiation of expiring contracts including RFP's and RFQ's.
- Direct new business initiatives including prospect management, RFP presentations, proposals, research, and direct mailings.
- Grow existing customer base by upselling and cross-selling additional products and services, negotiating service agreement renewals, and controlling inventory.
Account development manager skills and personality traits
We calculated that 12% of Account Development Managers are proficient in Customer Relationships, Customer Accounts, and CRM. They’re also known for soft skills such as Customer-service skills, Leadership skills, and Analytical skills.
We break down the percentage of Account Development Managers that have these skills listed on their resume here:
- Customer Relationships, 12%
Cultivated customer relationships, delivered effective proposals, and worked with Grace management to capture profitable new business.
- Customer Accounts, 10%
Serviced existing customer accounts assigned to territory through customer service excellence.
- CRM, 9%
Served as a member of the 2012 C&H Promotions Committee and the CRM (Hyperion) development team.
- Product Knowledge, 6%
Facilitated proper product knowledge and total vendor/client satisfaction.
- Account Management, 5%
Demonstrated strengths in territory development, account management, market analysis, and sales strategy development.
- Salesforce, 5%
Attended trade shows, update account information in SALESFORCE, processes orders and address customer inquiries.
"customer relationships," "customer accounts," and "crm" are among the most common skills that account development managers use at work. You can find even more account development manager responsibilities below, including:
Customer-service skills. The most essential soft skill for an account development manager to carry out their responsibilities is customer-service skills. This skill is important for the role because "when helping to make a sale, sales managers must listen and respond to the customer’s needs." Additionally, an account development manager resume shows how their duties depend on customer-service skills: "conduct daily calls to existing customers as well as prospects and cold call to establish new business for territory growth. "
Leadership skills. Another soft skill that's essential for fulfilling account development manager duties is leadership skills. The role rewards competence in this skill because "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." According to an account development manager resume, here's how account development managers can utilize leadership skills in their job responsibilities: "provide leadership relative to the primary care marketplace including strong product knowledge on features and benefits. "
Analytical skills. Another skill that relates to the job responsibilities of account development managers is analytical skills. This skill is critical to many everyday account development manager duties, as "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." This example from a resume shows how this skill is used: "developed customized volume, consumption & share analysis reports for the northeast* assisted kraft account managers in developing effective fact-based sales presentations"
Communication skills. account development manager responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." This resume example shows what account development managers do with communication skills on a typical day: "develop and maintain prospective client relationships through written and verbal communications. "
The three companies that hire the most account development managers are:
- American Express86 account development managers jobs
- PPG21 account development managers jobs
- Ryder System21 account development managers jobs
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Compare different account development managers
Account development manager vs. Manager, account executive
An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.
These skill sets are where the common ground ends though. The responsibilities of an account development manager are more likely to require skills like "customer relationships," "crm," "salesforce," and "account development." On the other hand, a job as a manager, account executive requires skills like "business development," "customer service," "virtualization," and "post sales." As you can see, what employees do in each career varies considerably.
Managers, account executive tend to make the most money working in the technology industry, where they earn an average salary of $87,422. In contrast, account development managers make the biggest average salary, $93,723, in the technology industry.The education levels that managers, account executive earn slightly differ from account development managers. In particular, managers, account executive are 0.5% less likely to graduate with a Master's Degree than an account development manager. Additionally, they're 0.2% more likely to earn a Doctoral Degree.Account development manager vs. Inside sales account manager
An inside sales account manager oversees the operations and workforce performance within an inside sales team, ensuring efficiency and profit growth. Their duties revolve around monitoring sales progress, devising new strategies to identify new business and marketing opportunities, maintaining records of all transactions, identifying inconsistencies and errors, performing corrective measures, producing sales forecasts, and supervising accounts. Furthermore, as a manager, it is essential to lead and encourage the team to reach sales targets, all while implementing the company's policies and regulations.
Each career also uses different skills, according to real account development manager resumes. While account development manager responsibilities can utilize skills like "customer relationships," "account development," "promotional programs," and "lead generation," inside sales account managers use skills like "customer service," "outbound calls," "marketing campaigns," and "customer support."
Inside sales account managers may earn a lower salary than account development managers, but inside sales account managers earn the most pay in the technology industry with an average salary of $80,276. On the other hand, account development managers receive higher pay in the technology industry, where they earn an average salary of $93,723.inside sales account managers earn similar levels of education than account development managers in general. They're 2.9% less likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.Account development manager vs. Commercial account manager
A commercial account manager's role is to offer products and services to businesses and firms, building positive relationships to establish a strong client base. Their responsibilities often revolve around performing research and market analysis to find sales opportunities, devising strategies to identify client needs, and maintaining records of all data and transactions. They may also reach out to potential clients through calls and correspondence, even arrange appointments to discuss products and negotiate sales. Furthermore, as a commercial account manager, it is essential to lead and encourage the workforce, all while adhering to the company's policies and regulations.
The required skills of the two careers differ considerably. For example, account development managers are more likely to have skills like "customer relationships," "account development," "sales territory," and "promotional programs." But a commercial account manager is more likely to have skills like "customer service," "cam," "strong customer service," and "property management."
Commercial account managers earn the best pay in the manufacturing industry, where they command an average salary of $61,085. Account development managers earn the highest pay from the technology industry, with an average salary of $93,723.Most commercial account managers achieve a similar degree level compared to account development managers. For example, they're 2.1% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.Account development manager vs. Corporate account manager
The duties of a corporate account manager depend on one's line of work or industry of employment. Typically, they are responsible for building a company's client base by devising strategies to identify market opportunities, reaching out to clients through calls and correspondence, and securing sales by offering products and services. They may also resolve issues and concerns, answer inquiries, process payments, and create billing plans as necessary. Furthermore, as a corporate account manager, it is essential to lead and encourage team members, all while implementing the company's policies and regulations.
Types of account development manager
Updated January 8, 2025
