What does an account development representative do?
An account development representative is responsible for maintaining client accounts and generating more potential customers by developing strategic techniques to develop services that adhere to public demands and market trends. Account development representatives assist the project management team in developing efficient processes to promote the company's brand on various platforms, as well as updating the customers of recent updates and announcements and responding to their inquiries and concerns. They should have excellent communication and organizational skills, especially in handling complaints and negotiating business contracts and transactions.
Account development representative responsibilities
Here are examples of responsibilities from real account development representative resumes:
- Work with SalesForce to manage all leads and contacts.
- Manage EDI systems to accept tenders and to track, trace and report progress of shipment.
- Manage the external marketing agency activities of telemarketing and research.
- Manage all aspects of tactical implementations, including creative and technical development, measurement, reporting and ROI analysis.
- Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
- Create payroll and pre billing reports.
- Solicit prospects for agents, do some telemarketing.
- Release EDI orders, investigate back-orders and expedite orders when need to resolve issues.
- Track and maintain relevant information in Salesforce (the customer relationship management system).
- Develop new account business for Reval's SaaS enterprise treasury and financial risk management solutions.
- Design and assist physicians with customize therapy programs to improve quality of life for patients with diverse medical needs/diagnoses.
- Identify, troubleshoot, and escalate equipment issues as it relates to commercial alarm subscriber account.
- Close business timely by identifying the proper decision makers; CEO, CIO, VP.
- Contact VIP customers in an effort to build positive relationships and emphasize the customer s importance.
- Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
Account development representative skills and personality traits
We calculated that 14% of Account Development Representatives are proficient in CRM, Customer Service, and Salesforce. They’re also known for soft skills such as Customer-service skills, Interpersonal skills, and Physical stamina.
We break down the percentage of Account Development Representatives that have these skills listed on their resume here:
- CRM, 14%
Helped implement MS CRM optimized for the PBM industry and was the point person in developing configuration.
- Customer Service, 13%
Career Note: Additional experience as Rental Representative for Hertz Corporation, serving airport customers and maintaining brand-recognized customer service standards.
- Salesforce, 10%
Worked in SalesForce on a day to day base.
- Lead Generation, 8%
Exceeded monthly and quarterly lead generation objectives.
- ADR, 6%
Interviewed candidates and trained new ADR's on processes and best practices.
- Outbound Calls, 4%
Conducted 40-80 outbound calls per day, both cold-calling and following up on warm marketing leads.
Common skills that an account development representative uses to do their job include "crm," "customer service," and "salesforce." You can find details on the most important account development representative responsibilities below.
Customer-service skills. One of the key soft skills for an account development representative to have is customer-service skills. You can see how this relates to what account development representatives do because "wholesale and manufacturing sales representatives must be able to listen to the customer’s needs and concerns before and after the sale." Additionally, an account development representative resume shows how account development representatives use customer-service skills: "schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations. "
Interpersonal skills. Another essential skill to perform account development representative duties is interpersonal skills. Account development representatives responsibilities require that "wholesale and manufacturing sales representatives must be able to work well with many types of people." Account development representatives also use interpersonal skills in their role according to a real resume snippet: "possess excellent interpersonal skills with internal and external departments. "
Physical stamina. account development representatives are also known for physical stamina, which are critical to their duties. You can see how this skill relates to account development representative responsibilities, because "wholesale and manufacturing sales representatives are often on their feet for a long time and may carry heavy sample products." An account development representative resume example shows how physical stamina is used in the workplace: "designed physical and powerpoint presentation materials for international trade shows. "
Self-confidence. For certain account development representative responsibilities to be completed, the job requires competence in "self-confidence." The day-to-day duties of an account development representative rely on this skill, as "wholesale and manufacturing sales representatives must be confident and persuasive when making sales presentations." For example, this snippet was taken directly from a resume about how this skill applies to what account development representatives do: "possessed an exceptionally strong work ethic, excellent verbal and written communication skills and a strong, confident phone presence. "
See the full list of account development representative skills
The three companies that hire the most account development representatives are:
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Account development representative vs. Sales consultant
Sales consultants are employees who work in the sales department of a company. They are usually more skilled than usual sales employees. As such, they are usually given more complicated products or services to sell because they will be able to explain the product or service to the customers better. Sales consultants have in-depth knowledge of the offerings of the company. They talk to customers, understand what the customers need, and match the customers' needs with company products that can address the needs. They should also be updated on trends in the market and what is currently popular with the masses.
While similarities exist, there are also some differences between account development representatives and sales consultant. For instance, account development representative responsibilities require skills such as "salesforce," "adr," "linkedin," and "saas." Whereas a sales consultant is skilled in "pos," "pre sales," "work ethic," and "cross-selling." This is part of what separates the two careers.
Sales consultants earn the highest salaries when working in the finance industry, with an average yearly salary of $68,120. On the other hand, account development representatives are paid more in the manufacturing industry with an average salary of $64,285.sales consultants tend to reach similar levels of education than account development representatives. In fact, sales consultants are 4.9% less likely to graduate with a Master's Degree and 0.4% less likely to have a Doctoral Degree.Account development representative vs. Inside sales specialist
An inside sales specialist is primarily responsible for securing sales by reaching out to clients to sell products and services. They may communicate with customers through calls and correspondence or personally recommend products in a retail store setting. Moreover, they are also responsible for responding to inquiries or concerns, identifying the customers' needs, devising strategies to find sales opportunities, and discussing products to customers. An inside sales specialist is often required to meet sales goals and report to managers should there be any issues or problems.
In addition to the difference in salary, there are some other key differences worth noting. For example, account development representative responsibilities are more likely to require skills like "adr," "linkedin," "saas," and "enterprise sales." Meanwhile, an inside sales specialist has duties that require skills in areas such as "work ethic," "customer satisfaction," "strong work ethic," and "digital marketing." These differences highlight just how different the day-to-day in each role looks.
Inside sales specialists earn a lower average salary than account development representatives. But inside sales specialists earn the highest pay in the real estate industry, with an average salary of $63,848. Additionally, account development representatives earn the highest salaries in the manufacturing with average pay of $64,285 annually.In general, inside sales specialists achieve similar levels of education than account development representatives. They're 4.1% less likely to obtain a Master's Degree while being 0.4% less likely to earn a Doctoral Degree.Account development representative vs. Inside sales associate
An inside sales associate is responsible for selling the company's goods and services through remote communication. Inside sales associates make calls to potential customers, demonstrate the products' features, take orders, process payments, and inform the customers of the delivery details. They strategize the most effective sales pitches to attract the customers on purchasing more services that would generate revenues and increase the company's profitability and brand image. An inside sales associate also supports the marketing team in developing marketing campaigns and promotional offers depending on customer demands and requests.
The required skills of the two careers differ considerably. For example, account development representatives are more likely to have skills like "customer service," "adr," "linkedin," and "saas." But a inside sales associate is more likely to have skills like "inside sales," "sales associates," "strong customer service," and "customer satisfaction."
Inside sales associates make a very good living in the health care industry with an average annual salary of $47,342. On the other hand, account development representatives are paid the highest salary in the manufacturing industry, with average annual pay of $64,285.Most inside sales associates achieve a lower degree level compared to account development representatives. For example, they're 5.8% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.Account development representative vs. New business development
New business development focuses on new business opportunities and new product innovation, including product design, business model design, and marketing. This includes a wide scope of responsibilities that includes marketing planning, strategic partnerships, and increased profitability. It is the responsibility of new business development agents to be aware of new market opportunities, possibilities for expansion, competitor product developments, and the company's current sources of revenue. This job can be summarized as the source of ideas, initiatives, and activities aimed in the direction of making a business better.
Types of account development representative
Updated January 8, 2025











