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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Account Director||Droga5, LLC||New York, NY||Sep 11, 2015||$265,000|
|Account Director||Firmenich, Inc.||Plainsboro, NJ||Sep 18, 2015||$215,653|
|Account Director, Fragrances||Firmenich||Plainsboro, NJ||Jun 16, 2016||$215,653|
|Account Director||Xaxis||New York, NY||Sep 28, 2015||$211,994|
|Advertising Account Director||Droga5, LLC||New York, NY||Apr 29, 2015||$206,170|
|Account Director||Anomaly Partners LLC||New York, NY||Jun 29, 2015||$180,000|
|Account Director||Translation LLC||New York, NY||Mar 23, 2015||$175,000|
|Account Director||TBWA Worldwide, Inc.||Los Angeles, CA||Feb 11, 2015||$170,000|
|Account Director||TBWA Worldwide, Inc.||Los Angeles, CA||Nov 02, 2015||$170,000|
|Integrated Account Director||Terri & Sandy Solution||New York, NY||Dec 12, 2016||$170,000|
|Account Director||Supermoon, Inc.||Santa Monica, CA||Jan 25, 2016||$165,562|
|Key Account Director, LG||Brightstar Corp.||Miami, FL||Sep 18, 2015||$165,000 -
|Key Account Director, LG||Brightstar Corp.||Miami, FL||Dec 16, 2015||$165,000 -
|Account Director||Anomaly Partners LLC||New York, NY||Apr 01, 2016||$133,000|
|Account Director||Dentsu McGarry Bowen, LLC||New York, NY||Jun 24, 2016||$131,000|
|Account Director||Dentsu McGarry Bowen, LLC||New York, NY||May 24, 2016||$131,000|
|Account Director||Bravosolution Us, Inc.||Chicago, IL||Nov 21, 2016||$130,000|
|VP, Account Director||Havas Media Group USA LLC||New York, NY||Nov 02, 2016||$130,000|
|Account Director||The Gate Worldwide LLC||New York, NY||Apr 01, 2016||$130,000|
|Account Director||Resolution Media Inc.||San Francisco, CA||Jan 03, 2016||$130,000 -
|Director, Key Accounts||NIIT Technologies Inc.||Las Vegas, NV||Jun 27, 2016||$112,632|
|Director, Key Accounts||NIIT Technologies Inc.||Atlanta, GA||Apr 22, 2015||$110,510|
|Account Director||Sapient Corporation||Santa Monica, CA||Apr 30, 2015||$110,442|
|Account Director||Nanigans, Inc.||San Francisco, CA||Apr 11, 2015||$110,115|
|Lifestyle Communications Account Director||Starworks LLC||New York, NY||Apr 27, 2015||$110,000|
|Account Director||Interglobe Technologies, Inc.||Atlanta, GA||Sep 06, 2015||$110,000|
|Account Director||Forethought USA LLC||New York, NY||Jun 06, 2016||$108,493|
|Account Director||Forethought USA LLC||New York, NY||Jul 01, 2015||$108,202|
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