FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

FIND
PERSONALIZED JOBS

Become An Account Director

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As An Account Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $97,987

    Average Salary

What Does An Account Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become An Account Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Account Director jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Average Length of Employment
Director Of Sales 3.6 years
National Director 3.5 years
Marketing Manager 3.1 years
Marketing Director 3.1 years
Account Supervisor 3.0 years
Account Director 3.0 years
Brand Director 2.9 years
Account Manager 2.9 years
Business Developer 2.9 years
Digital Director 2.4 years
Account Strategist 1.6 years
Top Employers Before
Director 2.0%
Consultant 2.0%
Manager 1.9%
Top Employers After
Consultant 5.3%
Director 4.1%
Principal 3.2%

Account Director Demographics

Gender

Male

51.5%

Female

46.2%

Unknown

2.3%
Ethnicity

White

81.2%

Hispanic or Latino

9.3%

Asian

7.3%

Unknown

1.6%

Black or African American

0.6%
Show More
Languages Spoken

Spanish

43.6%

French

17.2%

German

8.9%

Chinese

5.3%

Mandarin

3.9%

Portuguese

3.9%

Italian

3.6%

Japanese

2.8%

Carrier

1.7%

Korean

1.4%

Cantonese

1.4%

Russian

1.1%

Arabic

1.1%

Hindi

0.8%

Dutch

0.6%

Hungarian

0.6%

Ukrainian

0.6%

Greek

0.6%

Catalan

0.6%

Urdu

0.6%
Show More

Account Director Education

Schools

New York University

11.5%

University of Phoenix

7.7%

Syracuse University

7.6%

Michigan State University

7.5%

Boston University

5.7%

Northwestern University

5.3%

University of Texas at Austin

4.7%

University of Colorado at Boulder

4.3%

Arizona State University

4.2%

Temple University

4.2%

Pennsylvania State University

4.2%

University of Kansas

4.2%

University of Southern California

4.1%

University of Washington

3.9%

Hofstra University

3.9%

Boston College

3.5%

University of Florida

3.4%

University of Connecticut

3.4%

Fordham University

3.3%

Ball State University

3.3%
Show More
Majors

Business

25.2%

Marketing

19.0%

Communication

10.9%

Management

5.0%

Advertising

4.2%

Finance

4.1%

Journalism

4.0%

English

3.7%

Public Relations

3.6%

Political Science

3.3%

Psychology

2.9%

Economics

2.6%

Accounting

2.4%

History

1.6%

Business Communications

1.4%

Liberal Arts

1.4%

Education

1.3%

Sociology

1.2%

Fine Arts

1.1%

Computer Science

1.1%
Show More
Degrees

Bachelors

58.2%

Masters

24.2%

Other

11.6%

Certificate

2.3%

Associate

2.2%

Doctorate

0.9%

Diploma

0.5%

License

0.1%
Show More
Job type you want
Full Time
Part Time
Internship
Temporary

Real Account Director Salaries

Job Title Company Location Start Date Salary
Account Director Droga5, LLC New York, NY Sep 11, 2015 $265,000
Account Director, Fragrances Firmenich Plainsboro, NJ Jun 16, 2016 $215,653
Account Director Firmenich, Inc. Plainsboro, NJ Sep 18, 2015 $215,653
Account Director Xaxis New York, NY Sep 28, 2015 $211,994
Advertising Account Director Droga5, LLC New York, NY Apr 29, 2015 $206,170
Account Director Anomaly Partners LLC New York, NY Jun 29, 2015 $180,000
Account Director Translation LLC New York, NY Mar 23, 2015 $175,000
Account Director TBWA Worldwide, Inc. Los Angeles, CA Nov 02, 2015 $170,000
Account Director TBWA Worldwide, Inc. Los Angeles, CA Feb 11, 2015 $170,000
Integrated Account Director Terri & Sandy Solution New York, NY Dec 12, 2016 $170,000
Account Director Supermoon, Inc. Santa Monica, CA Jan 25, 2016 $165,562
Director of Laboratories and AR&D QUVA Pharma Inc. Sugar Land, TX Feb 29, 2016 $165,000
Key Account Director, LG Brightstar Corp. Miami, FL Dec 16, 2015 $165,000 -
$175,000
Account Director Systime Computer Corporation Houston, TX Jan 12, 2015 $134,600
Account Director Anomaly Partners LLC New York, NY Apr 01, 2016 $133,000
Account Director Dentsu McGarry Bowen, LLC New York, NY Jun 24, 2016 $131,000
Account Director Dentsu McGarry Bowen, LLC New York, NY May 24, 2016 $131,000
Account Director The Gate Worldwide LLC New York, NY Apr 01, 2016 $130,000
Account Director Bravosolution Us, Inc. Chicago, IL Nov 21, 2016 $130,000
Account Director DDB Worldwide Communications Group Inc. New York, NY Mar 04, 2015 $130,000 -
$150,000
Account Director Tubemogul Inc. New York, NY Sep 05, 2015 $130,000
Director, Key Accounts NIIT Technologies Inc. Las Vegas, NV Jun 27, 2016 $112,632
Director, Key Accounts NIIT Technologies Inc. Atlanta, GA Apr 22, 2015 $110,510
Account Director Sapient Corporation Santa Monica, CA Apr 30, 2015 $110,442
Account Director Nanigans, Inc. San Francisco, CA Apr 11, 2015 $110,115
Account Director Interglobe Technologies, Inc. Atlanta, GA Sep 06, 2015 $110,000
Lifestyle Communications Account Director Starworks LLC New York, NY Apr 27, 2015 $110,000
Account Director Forethought USA LLC New York, NY Jun 06, 2016 $108,493
Account Director Forethought USA LLC New York, NY Jul 01, 2015 $108,202

No Results

To get more results, try adjusting your search by changing your filters.

Show More

Top Skills for An Account Director

DigitalStrategyNewProductLaunchesFinancialOnlineClientRelationshipsBusinessDevelopmentAccountManagementWebPHealthcareQuotaROIProjectManagementCustomerServiceCRMRFPDirectReportsAnnualRevenueKeyAccountsCreativeDevelopment

Show More

Top Account Director Skills

  1. Digital Strategy
  2. New Product Launches
  3. Financial
You can check out examples of real life uses of top skills on resumes here:
  • Developed digital strategy for Nikon and CA Technologies accounts and oversaw execution by sister buying agency.
  • Key focus was on new product launches and key point of purchase times for retail.
  • Develop and monitor financial forecasts/budgets.
  • Developed direct/online marketing plans for B2B and technology clients.
  • Account Director, 2010 - Present Grow existing account base and establish new client relationships.

Top Account Director Employers

Account Director Videos

The Job of an Account Director at an Advertising Agency

Life as an Account Director @ GroupM Entertainment and Sports Marketing

Advertising Account Director: What does your job involve?

×