Account director vs director of marketing & development

The differences between account directors and directors of marketing & development can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an account director, becoming a director of marketing & development takes usually requires 8-10 years. Additionally, an account director has an average salary of $114,728, which is higher than the $98,174 average annual salary of a director of marketing & development.

The top three skills for an account director include account management, project management and work ethic. The most important skills for a director of marketing & development are facebook, market research, and revenue growth.

Account director vs director of marketing & development overview

	Account Director	Director Of Marketing & Development
Yearly salary	$114,728	$98,174
Hourly rate	$55.16	$47.20
Growth rate	5%	10%
Number of jobs	132,260	151,893
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	46	39
Years of experience	8	10

What does an account director do?

An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.

What does a director of marketing & development do?

A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.

Account director vs director of marketing & development salary

Account directors and directors of marketing & development have different pay scales, as shown below.

	Account Director	Director Of Marketing & Development
Average salary	$114,728	$98,174
Salary range	Between $82,000 And $158,000	Between $59,000 And $162,000
Highest paying City	San Francisco, CA	New York, NY
Highest paying state	New Jersey	New York
Best paying company	BuzzFeed	Baker McKenzie
Best paying industry	Professional	Finance

Differences between account director and director of marketing & development education

There are a few differences between an account director and a director of marketing & development in terms of educational background:

	Account Director	Director Of Marketing & Development
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

Account director vs director of marketing & development demographics

Here are the differences between account directors' and directors of marketing & development' demographics:

	Account Director	Director Of Marketing & Development
Average age	46	39
Gender ratio	Male, 50.9% Female, 49.1%	Male, 48.3% Female, 51.7%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	10%

Differences between account director and director of marketing & development duties and responsibilities

Account director example responsibilities.

Manage coordination with HCP agencies for launch.
Manage the development and creation of print and broadcast advertising and in-store merchandising.
Manage relationships with all GPO pharmacy, medical device, and physician preference teams.
Manage client accounts as well as introducing cross selling into other verticals to increase the portfolio.
Manage RFP / RFI process and drive all opportunities that provide a consultative, long-term solution and support.
Increase clients SEO rankings and achieve first page placement both locally and nationally for highly search phrases for a client.

Director of marketing & development example responsibilities.

Manage the rollout and maintenance for retail store POS system.
Lead unprecedented initiative involving appliance OEM and food producer to seek new product opportunities for smart appliances.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
Review and approve all business development expenditures in relation to strategic goals and objectives to maximize ROI.
Create first Facebook social media marketing strategy for mall.
Structure reporting standards to host all commercial KPIs, providing decision support to group management.

Account director vs director of marketing & development skills

Common account director skills

Account Management, 9%
Project Management, 7%
Work Ethic, 7%
Healthcare, 7%
Digital Marketing, 5%
Email Marketing, 4%

Common director of marketing & development skills

Facebook, 7%
Market Research, 7%
Revenue Growth, 6%
ROI, 6%
Twitter, 6%
Press Releases, 5%

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Account Director vs Director Of Marketing & Development

Updated January 8, 2025

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