Account director vs senior director of marketing

The differences between account directors and senior directors of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an account director, becoming a senior director of marketing takes usually requires 8-10 years. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $114,728 average annual salary of an account director.

The top three skills for an account director include account management, project management and work ethic. The most important skills for a senior director of marketing are digital marketing, email marketing, and SR.

Account director vs senior director of marketing overview

	Account Director	Senior Director Of Marketing
Yearly salary	$114,728	$159,916
Hourly rate	$55.16	$76.88
Growth rate	5%	10%
Number of jobs	132,260	106,180
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	46	39
Years of experience	8	10

What does an account director do?

An account director is responsible for managing client accounts, monitoring budgets, and sales forecasting. Their goal is to maintain stable account management strategies, meet clients' demands, develop healthy professional partnerships that would generate revenues, increase profitability, and achieve the organization's long-term goals objectives. Account directors supervise the account management staff, ensuring the project's successful completion with the highest efficiency and accuracy. An account director also plans training programs to maximize their performance and productivity, especially when dealing with deadlines and clients' requests.

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

Account director vs senior director of marketing salary

Account directors and senior directors of marketing have different pay scales, as shown below.

	Account Director	Senior Director Of Marketing
Average salary	$114,728	$159,916
Salary range	Between $82,000 And $158,000	Between $112,000 And $226,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	New Jersey	California
Best paying company	BuzzFeed	Washington Prime Group
Best paying industry	Professional	Media

Differences between account director and senior director of marketing education

There are a few differences between an account director and a senior director of marketing in terms of educational background:

	Account Director	Senior Director Of Marketing
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Southern California	University of Georgia

Account director vs senior director of marketing demographics

Here are the differences between account directors' and senior directors of marketing' demographics:

	Account Director	Senior Director Of Marketing
Average age	46	39
Gender ratio	Male, 50.9% Female, 49.1%	Male, 57.9% Female, 42.1%
Race ratio	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	10%

Differences between account director and senior director of marketing duties and responsibilities

Account director example responsibilities.

Manage coordination with HCP agencies for launch.
Manage the development and creation of print and broadcast advertising and in-store merchandising.
Manage relationships with all GPO pharmacy, medical device, and physician preference teams.
Manage client accounts as well as introducing cross selling into other verticals to increase the portfolio.
Manage RFP / RFI process and drive all opportunities that provide a consultative, long-term solution and support.
Increase clients SEO rankings and achieve first page placement both locally and nationally for highly search phrases for a client.

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Account director vs senior director of marketing skills

Common account director skills

Account Management, 9%
Project Management, 7%
Work Ethic, 7%
Healthcare, 7%
Digital Marketing, 5%
Email Marketing, 4%

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

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Account Director vs Senior Director Of Marketing

Updated January 8, 2025

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