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Account director skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Jonathan Byers,

Kaustav Misra Ph.D.

Below we've compiled a list of the most critical account director skills. We ranked the top skills for account directors based on the percentage of resumes they appeared on. For example, 8.8% of account director resumes contained account management as a skill. Continue reading to find out what skills an account director needs to be successful in the workplace.

15 account director skills for your resume and career

1. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how account directors use account management:

Conceptualized and implemented programs, directing teams of creative, account management and production staff for a leading integrated marketing agency.
Account management for marketing services company that provides data and direct marketing campaign support to associations, businesses and political organizations.

2. Project Management

Here's how account directors use project management:

Provided account, project management and business development consultation to small advertising and interactive marketing agencies in Kansas City, MO.
Develop new policy and procedures while maintaining existing policy and procedures and project management within the student accounts department.

3. Work Ethic

Here's how account directors use work ethic:

Recognized for strong work ethic and respected as contributing team player through consistent collaboration with co-workers and numerous vendor representatives.
Joined as a brand ambassador, promoted rapidly through a series of unbeatable work ethic, dependability, and management qualities.

4. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how account directors use healthcare:

Managed six National Accounts, migrated three accounts to CIGNA HealthCare's end-state systems in 2003.
Keep plan sponsors informed of any regulatory issues and/or developing healthcare trends potentially impacting their benefits program strategy.

5. Digital Marketing

Here's how account directors use digital marketing:

Developed and implemented digital marketing, digital media and social media strategies focused on increasing engagement and enhancing customer experience.
Direct development of digital marketing programs designed to drive new vehicle and accessory sales for Toyota Distributors nationwide.

6. Email Marketing

Here's how account directors use email marketing:

Developed integrated marketing strategies across email marketing, display, search engine marketing and managed execution and optimization of campaigns.
Devised and implemented data collection strategies for retention-based email marketing campaigns, online surveys, and dedicated landing pages.

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7. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how account directors use business development:

Directed, developed, and implemented integrated marketing programs while ensuring client satisfaction; quality assurance; and business development.
Spearheaded all aspects of sales and business development operations associated with location software content and services across the wireless market.

8. Customer Satisfaction

Here's how account directors use customer satisfaction:

Resolved relationship issues maintaining customer satisfaction increasing account penetration for additional project engagements from 500k to 6 million in 2 years.
Developed new client relationships, managing existing client relationships to maximize customer satisfaction and profitability, and expanding current client relationships.

9. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how account directors use customer service:

Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts
Provided advice and assistance to improve customer service and profitability while working alongside new and established businesses.

10. Patients

Here's how account directors use patients:

Supervised insurance billing maintenance and reviewed all managed care contractual adjustments to ensure patients were billed correctly prior to self-pay transfer.
Provided guidance to team on assessing patients for program compatibility.

11. Integrated Marketing

Here's how account directors use integrated marketing:

Developed strategic integrated marketing campaigns through SWOT analysis and strategically priced inventory to create demand in the market and increase uptake.
Developed an integrated marketing plan for advertisers designed to maximize their exposure in both print and online resulting in increased revenue.

12. Excellent Presentation

Here's how account directors use excellent presentation:

Managed the WellMed 2012 clinical transition of OptumHealth's clinical program Excellent Presentation Skills

13. Client Facing

Here's how account directors use client facing:

Lead multiple client facing discovery sessions requiring business analyst / consulting direction to help identify requirements.
Directed all activities in support of client facing applications representing over 100K users and over $500M in revenue.

14. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how account directors use crm:

Direct initiatives included auditing existing CRM campaigns, publish findings and development and implementation of new campaign based on agency recommendation.
Selected vendor and presented to Management Group after initiating CRM exploration, researching marketplace, assembling selection team.

15. Copywriting

Here's how account directors use copywriting:

Managed teams of external creative resources including copywriting, video production, app development, graphic design, and web development.
Served as agency s non-paid copywriting and graphic design services to develop agency marketing materials and key client presentations.

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What skills help Account Directors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on account director resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What account director skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young account directors need?

Dr. Vallari Chandna

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

What technical skills for an account director stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

What soft skills should all account directors possess?

Eric Bostwick Ph.D.

Professor of Accounting, The University of West Florida

Similar to the answer above, oral and written communication skills have been important for a number of years, but in our current environment, these skills have become much more important. Our ability to pick up on the context surrounding email messages is reduced since we have fewer in-person interactions, and even our virtual meetings eliminate much of the body language that we use--both consciously and unconsciously--to interpret what other people mean by what they say. Thus, candidates will stand out when they can clearly articulate their thoughts in both written form, via email or chat, and in oral form, via the ubiquitous "Brady Bunch" layout on their coworkers' computer screens.

Do you want to know more?

List of account director skills to add to your resume

The most important skills for an account director resume and required skills for an account director to have include:

Account Management
Project Management
Work Ethic
Healthcare
Digital Marketing
Email Marketing
Business Development
Customer Satisfaction
Customer Service
Patients
Integrated Marketing
Excellent Presentation
Client Facing
CRM
Copywriting

Client Satisfaction
Excellent Interpersonal
Direct Reports
Strategic Development
Client Service
Client Expectations
Enterprise Sales
Business Objectives
Revenue Growth
Client Accounts
Digital Transformation
KPIs
HR
Client Management
Account Executives

Strong Analytical
Lead Generation
Client Relations
Facebook
ROI
Strategic Direction
Product Launches
SEO
Collective Bargaining
Twitter
Medicaid
Funnels
Saas

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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