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Become An Account Executive/Account Coordinator

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Working As An Account Executive/Account Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $49,000

    Average Salary

What Does An Account Executive/Account Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become An Account Executive/Account Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Average Length of Employment
Account Executive 2.9 years
Account Associate 2.8 years
Market Coordinator 2.5 years
Top Careers Before Account Executive/Account Coordinator
Internship 7.4%
Owner 3.0%
Top Careers After Account Executive/Account Coordinator
Owner 3.4%
Consultant 3.2%

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How Would You Rate The Salary Of an Account Executive/Account Coordinator?

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Top Skills for An Account Executive/Account Coordinator

  1. New Product Development
  2. Customer Service
  3. Sales Goals
You can check out examples of real life uses of top skills on resumes here:
  • Assisted in new product development for the photographic industry.
  • Directed claims management system to maximize provision of customer service and elevate customer satisfaction levels of expedited claims activities.
  • Develop and maintain management reports, sales forecasts, and sales goals for ongoing quarters.
  • Established a strong rapport with clients and maintained positive client relationships.
  • Created proposals and developed relationships in order to establish the foundation needed to bring new accounts into the fold.

Account Executive/Account Coordinator Demographics

Gender

Female

59.9%

Male

29.5%

Unknown

10.6%
Ethnicity

White

60.9%

Hispanic or Latino

18.6%

Black or African American

10.7%

Asian

6.5%

Unknown

3.3%
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Foreign Languages Spoken

Spanish

64.3%

French

8.6%

Portuguese

5.7%

Russian

4.3%

Italian

4.3%

Chinese

2.9%

German

2.9%

Catalan

1.4%

Japanese

1.4%

Mandarin

1.4%

Cantonese

1.4%

Polish

1.4%
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Account Executive/Account Coordinator Education

Schools

Pepperdine University

7.8%

Michigan State University

6.9%

New York University

5.9%

University of Phoenix

5.9%

Florida International University

5.9%

Texas Tech University

4.9%

William Paterson University of New Jersey

4.9%

Florida State University

4.9%

Miami Dade College

4.9%

University of Central Florida

4.9%

University of Delaware

4.9%

University of Georgia

4.9%

Indiana University Bloomington

4.9%

Hofstra University

4.9%

Arizona State University

3.9%

Pennsylvania State University

3.9%

George Mason University

3.9%

Bergen Community College

3.9%

Central Michigan University

3.9%

University of Miami

3.9%
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Majors

Business

25.0%

Marketing

14.9%

Communication

14.3%

Public Relations

5.6%

Management

5.4%

Journalism

4.6%

Advertising

4.4%

Psychology

3.2%

Graphic Design

3.0%

English

2.4%

Finance

2.4%

Liberal Arts

2.2%

Health Care Administration

2.0%

Kinesiology

1.8%

Accounting

1.8%

Fine Arts

1.6%

Criminal Justice

1.6%

Photography

1.4%

Nursing

1.4%

Business Communications

1.4%
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Degrees

Bachelors

57.1%

Masters

16.5%

Other

15.0%

Associate

6.7%

Certificate

3.1%

Diploma

0.7%

Doctorate

0.6%

License

0.3%
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