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Become An Account Executive, Advertising & Sales

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Working As An Account Executive, Advertising & Sales

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Organizing, Planning, and Prioritizing Work
  • Getting Information
  • Deal with People

  • Make Decisions

  • Stressful

  • $48,490

    Average Salary

What Does An Account Executive, Advertising & Sales Do At at&T

* The Account Executive will manage a list of agency assignments.
* Makes sales to specific advertising accounts.
* Prepares and presents sales proposals, and participates in client meetings.
* This role drives revenue generation via lead qualification and prospecting.
* You will oversee execution of campaigns and ensure alignment with customer objectives.
* You'll be accountable for achieving advertising sales goals or assigned budgets.
* You'll be responsible for the entire sales process from initial contact to close, generally with regular guidance from senior staff.
* Services new and existing accounts.
* Receives work in the form of short-term assignments that often require the application of independent judgment

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How To Become An Account Executive, Advertising & Sales

Although a high school diploma is typically enough education for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Proven sales success and communication skills are essential. Most training for advertising sales agents takes place on the job.


Although a high school diploma is typically the minimum education requirement for an entry-level advertising sales position, some employers prefer applicants with a college degree. Publishing companies with large circulations and broadcasting stations with a large audience may prefer workers with at least a college degree. Courses in marketing, communications, business, and advertising are helpful. For those who have a proven record of successfully selling other products, educational requirements are not likely to be strict.


Most training takes place on the job and can be either formal or informal. In the majority of cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.


Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions, such as sales manager, account executive, and vice president of sales. Successful advertising sales agents may also advance to positions in other industries, such as corporate sales.

Important Qualities

Communication skills. Advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.

Initiative. Advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.

Organizational skills. Agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.

Self-confidence. Advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

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Account Executive, Advertising & Sales Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Italian

  • Portuguese

  • Hungarian

  • Turkish

  • German

  • Hebrew

  • Polish

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Account Executive, Advertising & Sales

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Account Executive, Advertising & Sales Education

Account Executive, Advertising & Sales

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Top Skills for An Account Executive, Advertising & Sales


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Top Account Executive, Advertising & Sales Skills

  1. Online
  2. Outstanding Customer Service
  3. New Business Accounts
You can check out examples of real life uses of top skills on resumes here:
  • Create online advertising proposals to present to business owners and close contracts for small, mid and large business.
  • Created and collaborated on sales presentations, packages and selling strategies for Cookie Jar Entertainment properties.
  • Expanded accounts from 300 to 500 by targeting and cold calling for strategic relationships with advertising agencies and Internet websites.
  • Develop strong client base through successful marketing and customer service in the Cable Advertising medium to local businesses.
  • Developed strong relationships with business owners in order to determine specific marketing and customer needs.

Top Account Executive, Advertising & Sales Employers