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The differences between account executives, advertising & sales and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an account executive, advertising & sales, becoming a marketing account executive takes usually requires 8-10 years. Additionally, an account executive, advertising & sales has an average salary of $54,495, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for an account executive, advertising & sales include media sales, ROI and business development. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.
| Account Executive, Advertising & Sales | Marketing Account Executive | |
| Yearly salary | $54,495 | $52,986 |
| Hourly rate | $26.20 | $25.47 |
| Growth rate | -8% | 10% |
| Number of jobs | 132,711 | 188,195 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 44 | 39 |
| Years of experience | 4 | 10 |
The advertising & sales account executive is vital for the success of a company's sales and advertising strategies. Another role of the account executive is to oversee the customer service provided by the company, monitor client feedback, and provide solutions to problems and issues encountered. The account executive also acts as the contact person of clients and is responsible for establishing constant communication with all customers and establishing good relations with them. The effective work of an account executive will raise the credibility and reputation of the company.
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Account executives, advertising & sales and marketing account executives have different pay scales, as shown below.
| Account Executive, Advertising & Sales | Marketing Account Executive | |
| Average salary | $54,495 | $52,986 |
| Salary range | Between $33,000 And $88,000 | Between $36,000 And $75,000 |
| Highest paying City | - | Reston, VA |
| Highest paying state | - | Virginia |
| Best paying company | - | |
| Best paying industry | - | Finance |
There are a few differences between an account executive, advertising & sales and a marketing account executive in terms of educational background:
| Account Executive, Advertising & Sales | Marketing Account Executive | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between account executives, advertising & sales' and marketing account executives' demographics:
| Account Executive, Advertising & Sales | Marketing Account Executive | |
| Average age | 44 | 39 |
| Gender ratio | Male, 37.1% Female, 62.9% | Male, 45.1% Female, 54.9% |
| Race ratio | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.1% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |