How to hire an account executive, advertising & sales

How to hire an account executive, advertising & sales, step by step

Here's a step-by-step account executive, advertising & sales hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an account executive, advertising & sales job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new account executive, advertising & sales
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your account executive, advertising & sales job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find an account executive, advertising & sales for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an account executive, advertising & sales to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an account executive, advertising & sales that fits the bill.

   The following list breaks down different types of account executives, advertising & sales and their corresponding salaries.

   Type of Account Executive, Advertising & Sales	Description	Hourly rate
   Account Executive, Advertising & Sales	Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.	$15-42
   Sales Representative And Account Manager	A sales representative/account manager is responsible for supervising client portfolio accounts and maintaining long-lasting relationships with business partners. Sales representatives/account managers meet with existing and potential clients to discuss new services offered by the company, as well as addressing their requests for review... Show more	$19-50
   District Sales Representative	District sales representatives are professionals who are responsible for selling the products and services of a company through product education, training, and product presentations. These representatives must work with team members to identify opportunities within their sales territory so that they can increase revenue... Show more	$17-36

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Media Sales
   • ROI
   • Business Development
   • Real Estate
   • Market Research
   • Digital Marketing
   • CRM
   • Sales Strategies
   • Sales Revenue
   • Client Relationships
   • Revenue Growth
   • Account Executives
   • Account Management
   • Sales Process

   Check all skills

   Responsibilities:

   • Drive knowledge of unique offerings to help brands achieve and grow core KPIs and deliver ROI amongst qualify users.
   • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
   • Track analytics by maintaining the CRM database.
   • Analyze client data, campaign execution and return on investment, utilizing CRM.
   • Develop geographic and demographically target campaigns to maximize client ROI.
   • Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.

3. Make a budget

   Including a salary range in your account executive, advertising & sales job description is one of the best ways to attract top talent. An account executive, advertising & sales can vary based on:

   • Location. For example, account executives, advertising & sales' average salary in wyoming is 56% less than in new york.
   • Seniority. Entry-level account executives, advertising & sales 63% less than senior-level account executives, advertising & sales.
   • Certifications. An account executive, advertising & sales with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an account executive, advertising & sales's salary.

   Average account executive, advertising & sales salary

   $54,495yearly

   $26.20 hourly rate

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   Entry-level account executive, advertising & sales salary

   $33,000 yearly salary

   Updated December 17, 2025

4. Writing an account executive, advertising & sales job description

   A good account executive, advertising & sales job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of an account executive, advertising & sales job description:

   Account executive, advertising & sales job description example

   Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We're dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we're able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.
   
   At #Effectv, the Account Executive is responsible for developing, servicing, and maintaining a base of local clients and/or agencies who purchase advertising space or other media services to achieve established annual sales goals within the assigned Effectv sales team. Offers zone buying to allow small advertisers the opportunity to reach only the customers in their retail trading areas. Position works from home as well as the Millersville, MD office location with moderate guidance in own area of knowledge.
   Job Description
   
   Core Responsibilities
   
   * Analyzes, develops and presents market research and advertising proposals to support client activities and products.
   * Assists in developing marketing activities to generate local ad sales revenue.
   * Interacts with various internal departments to carry out client requirements such as scheduling advertising; monitor account activities and monitor and manage collections.
   * Maintains up-to-date customer and prospect records and participate in development of sales forecasts.
   * Completes required documentation and reporting for the proper processing of contracts, advertising schedules, sales calls and expense reports.
   * Seeks new customers by continuously prospecting following Company's planned sales strategies and tactics.
   * Analyzes confidential information, prepares reports, manuals, agendas and general correspondence.
   * Consistent exercise of independent judgment and discretion in matters of significance.
   * Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
   * Other duties and responsibilities as assigned.
   
   Employees at all levels are expected to:
   
   * Understand our Operating Principles; make them the guidelines for how you do your job.
   * Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
   * Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
   * Win as a team - make big things happen by working together and being open to new ideas.
   * Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
   * Drive results and growth.
   * Respect and promote inclusion & diversity.
   * Do what's right for each other, our customers, investors and our communities.
   
   Disclaimer:
   
   * This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
   
   Comcast is an EOE/Veterans/Disabled/LGBT employer.
   
   Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.
   
   Education
   
   High School Diploma / GED
   
   Relevant Work Experience
   
   2-5 Years
   
   Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

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5. Post your job

   To find account executives, advertising & sales for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any account executives, advertising & sales they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level account executives, advertising & sales with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find account executive, advertising & sales candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post your job on free job posting websites.

6. Interview candidates

   Recruiting account executives, advertising & sales requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new account executive, advertising & sales

   Once you've decided on a perfect account executive, advertising & sales candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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