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Account executive, advertising & sales skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Jonathan Byers,
Kaustav Misra Ph.D.
Below we've compiled a list of the most critical account executive, advertising & sales skills. We ranked the top skills for account executives, advertising & sales based on the percentage of resumes they appeared on. For example, 17.8% of account executive, advertising & sales resumes contained media sales as a skill. Continue reading to find out what skills an account executive, advertising & sales needs to be successful in the workplace.

15 account executive, advertising & sales skills for your resume and career

1. Media Sales

Here's how account executives, advertising & sales use media sales:
  • Performed media sales of online Advertising products at national level.
  • Generated local and national out-of-home media sales on city's transit system.

2. ROI

Here's how account executives, advertising & sales use roi:
  • Aligned client business goals with Yelp s multi-platform advertising packages to ensure the ROI was linked to customer satisfaction.
  • Managed and grow existing account list through maintaining agency relationships, increased ROI, and campaign optimization recommendations.

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how account executives, advertising & sales use business development:
  • Prospected for new business development, built and managed professional relationships.
  • Specialized in new business development.

4. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how account executives, advertising & sales use real estate:
  • Marketed the Central Coast Homes Magazine to real estate agents and related businesses, made sales presentations, and sold advertising.
  • Provided business-to-business advertising & public relations services to client companies in commercial construction, real estate and manufacturing.

5. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how account executives, advertising & sales use market research:
  • Conducted market research on client's product portfolio, in order to develop effective radio campaigns for each client.
  • Analyze, develops and presents market research and advertising proposals to support client activities and products.

6. Digital Marketing

Here's how account executives, advertising & sales use digital marketing:
  • Collaborated with local businesses to establish brand awareness and generate ROI through digital marketing campaigns.
  • Stay up to date on current trends in digital marketing including online display, social media, PPC, and SEO.

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7. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how account executives, advertising & sales use crm:
  • Conduct sales from start to finish through Indeed grown CRM and provide superior customer service to grow accounts.
  • Tracked analytics by maintaining the CRM database.

8. Sales Strategies

Here's how account executives, advertising & sales use sales strategies:
  • Seek new customers by continuously prospecting following Company's planned sales strategies and tactics.
  • Developed and managed quality key accounts for a newly-formed publication**Initiated marketing and sales strategies designed to promote/expand undeveloped geographic territories.

9. Sales Revenue

Here's how account executives, advertising & sales use sales revenue:
  • Generated over $300,000 in ad sales revenue and raised $27,000 for the Baylor Athletic Scholarship Fund.
  • Cultivated new business which represented 30% of Cookie Jar's 2010 Ad Sales revenue.

10. Client Relationships

Here's how account executives, advertising & sales use client relationships:
  • Developed and maintained agency and client relationships.
  • Maintain and grow current client relationships with attention to personal needs and desires of specific client.

11. Revenue Growth

Here's how account executives, advertising & sales use revenue growth:
  • Managed new and incremental revenue growth across the Dallas/Fort Worth territory.
  • Provided exceptional customer support and client consultations, which lead to customer retention, advertising upsell opportunities and revenue growth.

12. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how account executives, advertising & sales use account executives:
  • Maintained relationship with and simultaneously supported 17 Account Executives.
  • Trained all incoming sales representatives and account executives.

13. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how account executives, advertising & sales use account management:
  • Account Management/Retention FY 1996 # 1 in account retention, .
  • Account Executive and Production Manager, duties included Local and regional advertising sales, account management and labor production management.

14. Sales Process

Here's how account executives, advertising & sales use sales process:
  • Initiated sales process by prospecting, scheduled ad renewals, understanding business needs and closing sales.
  • Controlled sales process, focusing on value based consultative sales and marketing.

15. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how account executives, advertising & sales use cold calls:
  • Expanded accounts from 300 to 500 by targeting and cold calling for strategic relationships with advertising agencies and Internet websites.
  • Utilize CMR data and research tools to cold call prospective clients with goal of converting advertiser budgets to FOX.
top-skills

What skills help Account Executives, Advertising & Sales find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on account executive, advertising & sales resumes?

Jonathan ByersJonathan Byers LinkedIn profile

Assistant Director, Virginia Polytechnic Institute and State University


- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What account executive, advertising & sales skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.Kaustav Misra Ph.D. LinkedIn profile

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young account executive, advertising & saleses need?

Dr. Vallari ChandnaDr. Vallari Chandna LinkedIn profile

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

List of account executive, advertising & sales skills to add to your resume

Account executive, advertising & sales skills

The most important skills for an account executive, advertising & sales resume and required skills for an account executive, advertising & sales to have include:

  • Media Sales
  • ROI
  • Business Development
  • Real Estate
  • Market Research
  • Digital Marketing
  • CRM
  • Sales Strategies
  • Sales Revenue
  • Client Relationships
  • Revenue Growth
  • Account Executives
  • Account Management
  • Sales Process
  • Cold Calls
  • Search Engine Marketing
  • Sales Presentations
  • Multi-Media
  • Local Businesses
  • Digital Products
  • Sales Cycle
  • Client Accounts
  • Media Buying
  • Trade Shows
  • Comcast
  • Sales Performance
  • Sales Territory
  • Copywriting
  • Display ADS
  • Sales Volume
  • Salesperson
  • Sales Objectives
  • Market Trends
  • AE
  • Business Accounts

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.