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Top 50 Account Executive, Advertising & Sales Skills

Below we've compiled a list of the most important skills for an Account Executive, Advertising & Sales. We ranked the top skills based on the percentage of Account Executive, Advertising & Sales resumes they appeared on. For example, 14.3% of Account Executive, Advertising & Sales resumes contained Sales Goals as a skill. Let's find out what skills an Account Executive, Advertising & Sales actually needs in order to be successful in the workplace.

These are the most important skills for an Account Executive, Advertising & Sales:

1. Sales Goals

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Here's how Sales Goals is used in Account Executive, Advertising & Sales jobs:
  • Exceeded sales goals by cultivating existing relationships and exploring new business prospects.
  • Exceeded annual sales goals each year from 2002 to 2007 increasing my base business by 12-20% annually.
  • Meet and exceed sales goals set each month and quarter.
  • Attained or exceeded sales goals 30 out of 36 months.
  • Attained or exceeded sales goals 18 out of 24 months.
  • Generated 10 national accounts exceeding my annual sales goals.
  • Exceeded all sales goals and built annual sales to $35M.
  • Exceeded sales goals by more than 20-25% on a yearly basis..
  • Established and developed new business partnerships Managed existing accounts to maximize sales opportunities Consistently exceeded monthly sales goals by 30-40%

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2. Revenue Growth

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Here's how Revenue Growth is used in Account Executive, Advertising & Sales jobs:
  • Managed new and incremental revenue growth across the Dallas/Fort Worth territory.
  • Provided exceptional customer support and client consultations, which lead to customer retention, advertising upsell opportunities and revenue growth.
  • Created new ideas to foster revenue growth including selling weather triggered and lower display line sponsorships.

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3. Online

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Here's how Online is used in Account Executive, Advertising & Sales jobs:
  • Sell online marketing solutions within the commercial construction industry.
  • Sell online marketing solutions to general and sub-contractors.
  • Create online advertising proposals to present to business owners and close contracts for small, mid and large business.
  • Provided advertising and business development expertise to clients to present, close and manage print and online advertising programs.
  • Developed and managed online promotions for Thirteenth Floor Graphics, driving brand awareness and traffic to social media pages.
  • Maximize online advertising sales for nationwide online job board with focus on new customers and existing customer retention.
  • Managed the budgeting, forecasting and new revenue generation for the online and print retail sales team.
  • Provide clients with monthly online banner ad tracking metrics and suggest ways to improve upon them.
  • Search, educate and sell wind industry prospects on NAW's print and online product portfolio.
  • Planned sold-in and managing effective advertising campaigns that included radio, online and added value events.
  • Sell such programs in print and online media, occasionally with event integration.
  • Overhauled the online advertising business to offset revenue losses facing the newspaper industry.
  • Managed 10+ online advertising and branding products, including implementation and client reporting.
  • Coordinated print and online advertising sales for over 50 local and national businesses.
  • Track progress of NAW's online advertisers via Google Analytic and OpenAds.
  • Established long term advertising goals for print and online environments.
  • Top achiever in selling online advertising.
  • Proposed more than 500 media plans regarding both online and offline incentive campaigns using Rakuten platforms.

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4. Customer Service

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Here's how Customer Service is used in Account Executive, Advertising & Sales jobs:
  • Fostered client relationships through entertaining, presenting ideas and providing optimal customer service to ensure satisfaction and repeat business.
  • Provided professional customer service and created an energetic, exciting, and innovative sales experience.
  • Ensured retention of existing clients by demonstrating success of marketing programs and superior customer service.
  • Developed new business accounts and proficiently handled customer service on multiple long-term accounts.
  • Provided front-line customer service and successful problem-resolution with clients.
  • Provided customer service in resolving customer complaints, negotiated credits and processed customer payments; Made occasional sales visits to clients.
  • Provided excellent customer service-addressed the needs of the clients to develop customer cable advertising proposals, schedules and orders.
  • Develop strong client base through successful marketing and customer service in the Cable Advertising medium to local businesses.
  • Maintained client accounts including ad production, ad schedule and collections while giving outstanding customer service.
  • Serve as client advocate to ensure the highest level of customer service from all company branches.
  • Provided high level of customer service maintaining and advising 30 + display accounts.
  • Act as liaison between Company and clients to expedite customer service issues.
  • Gained extensive experience with both creative customer service and sales.
  • Follow up with customer service to maintain long-term relationships.
  • Build strong relationships with decision makers, manage contract fulfillment, and deliver superior customer service.
  • Seek appropriate clientsand customer service advertising for Auto, Marine and RVpublications.

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5. Client Relationships

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Here's how Client Relationships is used in Account Executive, Advertising & Sales jobs:
  • Developed and maintained agency and client relationships.
  • Maintain and grow current client relationships with attention to personal needs and desires of specific client.
  • Marketed various types of companies and initiated client relationships, building a client base.
  • Expand and maintain existing client relationships.

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6. New Clients

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Here's how New Clients is used in Account Executive, Advertising & Sales jobs:
  • Prospected aggressively for new clients by regularly monitoring industry publications, newspapers and various websites.
  • Implemented digital display campaigns to existing and new clients to enhance their web presence and branding directives.
  • Developed pipeline, cold called potential customers, acquired new clients, and increased quarterly sales.
  • Solicit new business through cold calling daily and visiting potential new clients in designated territories.
  • Help current and new clients find the best advertising campaign that meets their individual budget.
  • Prospected and qualified new clients while implementing strategies to retain existing accounts.
  • Obtain new clients through cold calling, while maintaining current clients.
  • Achieved a top performance ranking in the booking of new clients for four years running (2002 - 2005).

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7. New Accounts

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Here's how New Accounts is used in Account Executive, Advertising & Sales jobs:
  • Facilitated company growth by soliciting new business leads for potential new accounts.
  • Maintained senior account base while successfully developing new accounts.
  • Generated new accounts and maintained/expanded existing accounts.
  • Prospected for new accounts to meet and exceed sales goals, established through sales quotas, under the Sales Manager.
  • Directed the highest revenue producing territory and maintained consistent quarterly growth of revenue and new accounts.
  • Maintain assigned account bases while developing new accounts while prospecting.
  • Opened 96 new accounts overall.
  • Created successful advertising programs for clients utilizing television air time Developed current advertisers and created new accounts
  • Established new accounts through cold calls and follow up Maintenance and expansion of existing accounts through renewals and up-sells
  • Job consisted of cold calling new accounts.

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8. Local Businesses

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Here's how Local Businesses is used in Account Executive, Advertising & Sales jobs:
  • Secured over 30 local businesses to join the platform through a combination of research, cold calling, and in-person visitation.
  • Sell various marketing products to local businesses to expand business all over Kansas City Metro Area and surrounding counties.
  • Prospect, present, sell and service CBS-TV8 broadcast television advertising to local businesses and regional agencies.
  • Experience in building relationships with local businesses and agencies.
  • search engine optimization and websites to local businesses

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9. Sales Presentations

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Here's how Sales Presentations is used in Account Executive, Advertising & Sales jobs:
  • Direct face-to-face sales presentations, consult and analyze business strategy, develop successful, relevant advertising programs that meet customer needs.
  • Created marketing campaigns and conducted sales presentations.
  • Marketed the Central Coast Homes Magazine to real estate agents and related businesses, made sales presentations, and sold advertising.
  • Created and collaborated on sales presentations, packages and selling strategies for Cookie Jar Entertainment properties.
  • Conduct effective sales presentations based on the customer's targeted business needs.
  • Conducted meetings, made outside sales presentations and negotiated contracts.
  • Pitch sales presentations to mid and high-level executives.
  • Prepare and coordinate in-depth sales presentations.

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10. Cold Calls

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Here's how Cold Calls is used in Account Executive, Advertising & Sales jobs:
  • Closed 48% percent of sales calls, of which 55% were cold calls.

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11. Business Owners

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Here's how Business Owners is used in Account Executive, Advertising & Sales jobs:
  • Developed strong relationships with business owners in order to determine specific marketing and customer needs.
  • Broker television commercial airtime to business owners.
  • Developed and managed over 50 accounts across three US and Canadian territories with both new and existing business owners.
  • Create storyboard for thirty-second advertising spots for business owners/customers in the Inland Empire and San Gabriel Valley.
  • Maintained long-term, professional relationships with business owners in Washtenaw County.
  • Completed a mandatory 10-week training program in Atlanta, GA. Consulted with business owners to obtain pertinent information to create proposals.

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12. Business Development

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Here's how Business Development is used in Account Executive, Advertising & Sales jobs:
  • Prospected for new business development, built and managed professional relationships.
  • Specialized in new business development.
  • Earned the Top Gun Award for recognition as the New Business Development sales leader.

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13. Key Decision Makers

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Here's how Key Decision Makers is used in Account Executive, Advertising & Sales jobs:
  • Establish ongoing relationships with key decision makers and business owners in the wine industry.
  • Prepared, delivered and sold custom multi-media integrated cross promotion presentations to key decision makers at brand management and advertising agencies.

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14. Account Management

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Here's how Account Management is used in Account Executive, Advertising & Sales jobs:
  • Account Management/Retention FY 1996 # 1 in account retention, .

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15. Trade Shows

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Here's how Trade Shows is used in Account Executive, Advertising & Sales jobs:
  • Worked various trade shows, both prospecting and working with existing customers to increase revenue month over month.
  • Attended numerous trade shows within the premium industry to develop new concepts and ideas for clients.
  • Represented the company at all New England professional trade shows, and live events.
  • Exhibited the magazine and made sales contacts at various trade shows.
  • Represented ESPN at meetings and attend trade shows.
  • Recommended and evaluated trade shows and convention sites.
  • Represented Newsday at trade shows, business groups and chambers of commerce.

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16. Customer Base

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Here's how Customer Base is used in Account Executive, Advertising & Sales jobs:
  • Consult clients to determine their needs and find the right solution for each individual customer based on their specific requirements.
  • Created and implemented several marketing techniques in order to increase our customer base.
  • Utilized Cable Scan & Qualtap Scarborough to effectively target the advertiser's customer base.

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17. Needs Analysis

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Here's how Needs Analysis is used in Account Executive, Advertising & Sales jobs:
  • Managed a full sales and marketing cycle from initial client needs analysis to marketing collateral creation AR and execution.

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18. ROI

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Here's how ROI is used in Account Executive, Advertising & Sales jobs:
  • Develop geographic and demographically targeted campaigns to maximize client ROI.
  • Retail territory included local/regional businesses in Oakland & Macomb Counties within the metropolitan Detroit area.
  • Aligned client business goals with Yelp s multi-platform advertising packages to ensure the ROI was linked to customer satisfaction.
  • Drive knowledge of unique offerings to help brands achieve and grow core KPIs and deliver ROI amongst qualified users.

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19. Real Estate

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20. CRM

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Here's how CRM is used in Account Executive, Advertising & Sales jobs:
  • Conduct sales from start to finish through Indeed grown CRM and provide superior customer service to grow accounts.
  • Analyze client data, campaign execution and return on investment, utilizing CRM.
  • Tracked analytics by maintaining the CRM database.

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21. Sales Reps

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Here's how Sales Reps is used in Account Executive, Advertising & Sales jobs:
  • Trained new sales reps within first year.
  • Trained and mentored new sales reps
  • Top 1% in sales out of over 2,000 sales reps across U.S. and Canada.
  • Top biller five years company wide out of 24 sales reps.

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22. Comcast

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Here's how Comcast is used in Account Executive, Advertising & Sales jobs:
  • Represented over 50 national networks, as well as Comcast Internet products.

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23. Market Share

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Here's how Market Share is used in Account Executive, Advertising & Sales jobs:
  • Utilized strong ability to sell marketing ideas, strategies and tactics to help clients increase market share and generate new business.
  • Executed analysis for clients to determine methods for improving market share, sales, and results.
  • Awarded Advertising Directors Award for Greatest increase in market share for Sesame Street Parents.

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24. Multimedia

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Here's how Multimedia is used in Account Executive, Advertising & Sales jobs:
  • Created multimedia advertising /marketing strategies presentations while accommodating the allocated budget.
  • Contacted film and music production companies to source and acquire multimedia content.

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25. Sales Process

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Here's how Sales Process is used in Account Executive, Advertising & Sales jobs:
  • Initiated sales process by prospecting, scheduled ad renewals, understanding business needs and closing sales.
  • Controlled sales process, focusing on value based consultative sales and marketing.
  • Mastered and fulfilled all steps of sales process including cold calling/prospecting; qualifying; detailing feature and benefits; closing.

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26. New Advertisers

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Here's how New Advertisers is used in Account Executive, Advertising & Sales jobs:
  • Gained 26 new advertisers in a 12-month period by concentrating sales efforts in outlying communities.
  • Maintained an increase in renewal accounts as well as initiating and obtaining new advertisers.

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27. Salesperson

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Here's how Salesperson is used in Account Executive, Advertising & Sales jobs:
  • Ranked #1 Advertising Salesperson consistently by exceeding monthly sales goals and selling out inventory for $48,000,000 company.
  • Top Advertising Account Executive/Salesperson for CBS Radio Stations: WQSR, WMMX, WLIF, & WCAO.
  • Record Sales Producer- Top System Salesperson for Albuquerque.

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28. Account List

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Here's how Account List is used in Account Executive, Advertising & Sales jobs:
  • Managed account list of 150 customers to promote various advertising vehicles.
  • Maintain account lists and solicit new business.
  • Established a growing account list from scratch.
  • Maintained local businesses account list.

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29. Special Sections

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Here's how Special Sections is used in Account Executive, Advertising & Sales jobs:
  • Consulted with Sales Managers to implement changes to increase profitability of projects such as magazines and special sections.
  • Worked on advertising projects, worked with Special Sections/Co-op Mgr and Art Dept.
  • Strived to dominate the sales leader board for special sections and projects.

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30. Sales Territory

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Here's how Sales Territory is used in Account Executive, Advertising & Sales jobs:
  • Perform research and attend networking events in sales territory to keep apprised of new business opportunities.
  • Maintained a sales territory and sold advertising space to local businesses.
  • Started a new sales territory with no accounts.
  • Organized and planned sales territory.
  • Increased revenue (2007-2008) by 125,000 in assigned sales territory.

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31. Active Accounts

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Here's how Active Accounts is used in Account Executive, Advertising & Sales jobs:
  • Resurrected inactive accounts through consistent communication and relationship building.
  • Maintained active accounts and continually developed new business to achieve monthly, quarterly and annual sales goals.
  • Developed tactics to increase revenue & advertising linage for 80-100 active accounts.
  • Maintained all active accounts as well as establishing new business.
  • Key Achievements: Top Producer - Lead staff with most number of active accounts for six years.

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32. Espn

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Here's how Espn is used in Account Executive, Advertising & Sales jobs:
  • Developed television advertising campaigns for local and regional businesses to air on cable networks such as ESPN, HGTV and Discovery.
  • Represented 43+ cable networks such as ESPN, USA, AMC, TLC, Discovery, Food Network, etc.
  • Coordinated advertising for a weekly sports radio show produced by the Center for Sports Communication at Marist College and ESPN.

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33. Yahoo

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Here's how Yahoo is used in Account Executive, Advertising & Sales jobs:
  • Applied consultative sales skills to develop and implement Yahoo!
  • Google Ad Words Certified Professional and Yahoo Local Ambassador
  • Lead team training for Yahoo!

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34. Market Research

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Here's how Market Research is used in Account Executive, Advertising & Sales jobs:
  • Conducted market research on client's product portfolio, in order to develop effective radio campaigns for each client.
  • Analyze, develops and presents market research and advertising proposals to support client activities and products.

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35. Oversaw

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Here's how Oversaw is used in Account Executive, Advertising & Sales jobs:

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36. CNN

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37. Digital Products

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Here's how Digital Products is used in Account Executive, Advertising & Sales jobs:
  • Transferred to Phoenix office and sold exclusively digital products; Generated 100% of revenue with new business.

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38. Internet Sales

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Here's how Internet Sales is used in Account Executive, Advertising & Sales jobs:
  • Gained status as one of the top Internet sales achiever in the Western Massachusetts market.
  • Ranked #1 in Internet sales for 2008

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39. Verizon

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Here's how Verizon is used in Account Executive, Advertising & Sales jobs:
  • Assigned to the Verizon Information Services account.

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40. AE

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Here's how AE is used in Account Executive, Advertising & Sales jobs:
  • Accomplished AE for leading FOX TV Affiliate offering integrated project experience for two TV Stations.

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42. Special Events

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Here's how Special Events is used in Account Executive, Advertising & Sales jobs:
  • Attended special events to assist the client on any activity derived from these events.
  • Organized special events with the Chamber of Commerce to increase brand visibility.

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43. Weekly Basis

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44. Direct Clients

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45. NFL

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46. Mediacom

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Here's how Mediacom is used in Account Executive, Advertising & Sales jobs:
  • Negotiated television advertising rates with major agencies such as OMD, Zenith, MediaEdge, MediaCom, and others.

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47. Contract Negotiations

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Here's how Contract Negotiations is used in Account Executive, Advertising & Sales jobs:
  • Experienced with some contract negotiations and some outside sales.

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48. Display ADS

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Here's how Display ADS is used in Account Executive, Advertising & Sales jobs:
  • Handled multiple clients and assisted them with placing various classified ads, including display ads.

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49. Product Knowledge

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Here's how Product Knowledge is used in Account Executive, Advertising & Sales jobs:
  • Trained employees and managers in topics that included sales, customer service, product knowledge, print and online advertising.

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50. Background Information

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Here's how Background Information is used in Account Executive, Advertising & Sales jobs:
  • Researched and complied background information on marketing trends in the industry.

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Account Executive, Advertising & Sales Jobs

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20 Most Common Skills For An Account Executive, Advertising & Sales

Sales Goals

18.4%

Revenue Growth

11.6%

Online

9.2%

Customer Service

8.2%

Client Relationships

8.1%

New Clients

6.2%

New Accounts

6.2%

Local Businesses

4.2%

Sales Presentations

4.2%

Cold Calls

3.1%

Business Owners

3.0%

Business Development

2.9%

Key Decision Makers

2.5%

Account Management

2.4%

Trade Shows

2.1%

Customer Base

1.7%

Needs Analysis

1.6%

ROI

1.5%

Real Estate

1.5%

CRM

1.4%
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Typical Skill-Sets Required For An Account Executive, Advertising & Sales

Rank Skill
1 Sales Goals 14.3%
2 Revenue Growth 9.0%
3 Online 7.2%
4 Customer Service 6.4%
5 Client Relationships 6.3%
6 New Clients 4.8%
7 New Accounts 4.8%
8 Local Businesses 3.3%
9 Sales Presentations 3.3%
10 Cold Calls 2.4%
11 Business Owners 2.3%
12 Business Development 2.2%
13 Key Decision Makers 1.9%
14 Account Management 1.8%
15 Trade Shows 1.6%
16 Customer Base 1.4%
17 Needs Analysis 1.3%
18 ROI 1.2%
19 Real Estate 1.2%
20 CRM 1.1%
21 Sales Reps 1.1%
22 Comcast 1.1%
23 Market Share 1.1%
24 Multimedia 1.1%
25 Sales Process 1.1%
26 New Advertisers 1.1%
27 Salesperson 1.0%
28 Account List 1.0%
29 Special Sections 1.0%
30 Sales Territory 1.0%
31 Active Accounts 0.9%
32 Espn 0.9%
33 Yahoo 0.9%
34 Market Research 0.9%
35 Oversaw 0.8%
36 CNN 0.7%
37 Digital Products 0.7%
38 Internet Sales 0.7%
39 Verizon 0.6%
40 AE 0.6%
41 Print Publication 0.6%
42 Special Events 0.6%
43 Weekly Basis 0.5%
44 Direct Clients 0.5%
45 NFL 0.4%
46 Mediacom 0.4%
47 Contract Negotiations 0.4%
48 Display ADS 0.4%
49 Product Knowledge 0.4%
50 Background Information 0.4%
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