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The differences between account executives and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for an account executive include customer service, CRM and healthcare. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.
| Account Executive | Marketing Account Executive | |
| Yearly salary | $69,618 | $52,986 |
| Hourly rate | $33.47 | $25.47 |
| Growth rate | 5% | 10% |
| Number of jobs | 205,561 | 188,195 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Average age | 44 | 39 |
| Years of experience | - | 10 |
An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Account executives and marketing account executives have different pay scales, as shown below.
| Account Executive | Marketing Account Executive | |
| Average salary | $69,618 | $52,986 |
| Salary range | Between $44,000 And $109,000 | Between $36,000 And $75,000 |
| Highest paying City | Portland, OR | Reston, VA |
| Highest paying state | Oregon | Virginia |
| Best paying company | Hitachi Vantara | |
| Best paying industry | Finance | Finance |
There are a few differences between an account executive and a marketing account executive in terms of educational background:
| Account Executive | Marketing Account Executive | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between account executives' and marketing account executives' demographics:
| Account Executive | Marketing Account Executive | |
| Average age | 44 | 39 |
| Gender ratio | Male, 57.2% Female, 42.8% | Male, 45.1% Female, 54.9% |
| Race ratio | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 5% | 10% |