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Account executive vs sales development representative

The differences between account executives and sales development representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $51,504 average annual salary of a sales development representative.

The top three skills for an account executive include customer service, CRM and healthcare. The most important skills for a sales development representative are SDR, lead generation, and customer service.

Account executive vs sales development representative overview

Account ExecutiveSales Development Representative
Yearly salary$69,618$51,504
Hourly rate$33.47$24.76
Growth rate5%4%
Number of jobs205,561199,588
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 83%
Average age4447
Years of experience-4

What does an account executive do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

What does a sales development representative do?

A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.

Account executive vs sales development representative salary

Account executives and sales development representatives have different pay scales, as shown below.

Account ExecutiveSales Development Representative
Average salary$69,618$51,504
Salary rangeBetween $44,000 And $109,000Between $34,000 And $77,000
Highest paying CityPortland, ORBoston, MA
Highest paying stateOregonAlaska
Best paying companyHitachi VantaraPitchBook Data
Best paying industryFinanceStart-up

Differences between account executive and sales development representative education

There are a few differences between an account executive and a sales development representative in terms of educational background:

Account ExecutiveSales Development Representative
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Account executive vs sales development representative demographics

Here are the differences between account executives' and sales development representatives' demographics:

Account ExecutiveSales Development Representative
Average age4447
Gender ratioMale, 57.2% Female, 42.8%Male, 63.1% Female, 36.9%
Race ratioBlack or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%
LGBT Percentage5%6%

Differences between account executive and sales development representative duties and responsibilities

Account executive example responsibilities.

  • Create and manage Facebook and twitter accounts.
  • Have achieve Google certification for both SEM and SEO sales.
  • Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
  • Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
  • Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
  • Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
  • Show more

Sales development representative example responsibilities.

  • Manage organization website and Facebook page; writing articles for websites and newsletters.
  • Develop social media strategies for Facebook, LinkedIn, and emerging social networks, generating leads.
  • Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
  • supply chain management and procurement software (SaaS).
  • Handle customer service inquiries, returns, and RMA exchanges.
  • Develop a strong knowledge of SaaS sales techniques and lead management/generation.
  • Show more

Account executive vs sales development representative skills

Common account executive skills
  • Customer Service, 9%
  • CRM, 6%
  • Healthcare, 5%
  • Sales Process, 5%
  • Salesforce, 4%
  • Work Ethic, 4%
Common sales development representative skills
  • SDR, 11%
  • Lead Generation, 6%
  • Customer Service, 6%
  • Account Executives, 5%
  • Linkedin, 5%
  • Outbound Calls, 4%