An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

Account Executive Responsibilities

Here are examples of responsibilities from real account executive resumes representing typical tasks they are likely to perform in their roles.

  • Achieve VSP certification from VMware.
  • Create and manage Facebook and twitter accounts.
  • Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
  • Manage pricing, including costs and market trending for residential delivery product to support the e-commerce division of Costco.com.
  • Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
  • Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
  • Manage order processing using SalesForce CRM; carefully record all account communication to enhance follow-up capabilities.
  • Develop and generate new business relationships to sell services and commercial furnishings to municipalities, corporations, and healthcare facilities.
  • Utilize SalesForce automation to effectively generate accurate sales forecasting, develop territory planning strategy, and produce detail client reporting.
  • Provide extensive instruction to clients using proprietary SaaS market research tools by demonstrating expert product knowledge in a presentation-style environment.
Account Executive Traits
Analytical skills have to do with gathering information from various sources and then interpreting the data in order to reach a logical conclusion that benefits the business.
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.
Leadership skills directly correlate with a person's ability to lead others toward success or an accomplishment.

Account Executive Job Description

When it comes to understanding what an account executive does, you may be wondering, "should I become an account executive?" The data included in this section may help you decide. Compared to other jobs, account executives have a growth rate described as "as fast as average" at 5% between the years 2018 - 2028, according to the Bureau of Labor Statistics. In fact, the number of account executive opportunities that are predicted to open up by 2028 is 20,600.

On average, the account executive annual salary is $57,965 per year, which translates to $27.87 an hour. Generally speaking, account executives earn anywhere from $36,000 to $91,000 a year, which means that the top-earning account executives make $55,000 more than the ones at the lower end of the spectrum.

Once you've become an account executive, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a marketing/sales representative, territory sales representative, business development executive, and account manager.

Account Executive Jobs You Might Like

Account Executive Resume Examples

Account Executive Skills and Personality Traits

We calculated that 10% of Account Executives are proficient in Customer Service, Sales Process, and Sales Goals. They’re also known for soft skills such as Analytical skills, Communication skills, and Leadership skills.

We break down the percentage of Account Executives that have these skills listed on their resume here:

  • Customer Service, 10%

    Account Executive Responsible for building and maintaining relationships with executives of major corporations in my territory while providing exceptional customer service.

  • Sales Process, 10%

    Utilized solution sales process to actively obtain new customers, increase existing customer utilization, and develop new market segments.

  • Sales Goals, 7%

    Recognized by the Company President for consistently exceeding sales goals and management expectations with the ultimate promotion to Vice President.

  • CRM, 6%

    Provided custom solutions for organizations to integrate customer feedback with their CRM system to improve customer experience and retention.

  • New Clients, 4%

    Secured new business revenue by penetrating competitive client base, analyzing customer work processes, and providing productivity solutions.

  • Healthcare, 4%

    Maintained a constant understanding of all United HealthCare products, services, and solutions.

Some of the skills we found on account executive resumes included "customer service," "sales process," and "sales goals." We have detailed the most important account executive responsibilities below.

  • The most important skills for an account executive to have in this position are analytical skills. In this excerpt that we gathered from a account executive resume, you'll understand why: "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." According to resumes we found, analytical skills can be used by a account executive in order to "analyzed advertising trends and provided consultation services for local business owners. "
  • Another trait important for fulfilling account executive duties is communication skills. According to a account executive resume, "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Here's an example of how account executives are able to utilize communication skills: "conducted consultative sales presentations with business owners looking to purchase cloud-based telecommunications products. "
  • Account executives are also known for leadership skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a account executive resume: "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." We also found this resume example that details how this skill is put to the test: "exercised assertive leadership in amplifying advertising sales and in building partnerships with area business owners. "
  • An account executive responsibilities sometimes require "customer-service skills." The responsibilities that rely on this skills are shown by this resume excerpt: "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This resume example shows how this skill is used by account executives: "consulted with business owners on specific offline/online methods to generate new customers. "
  • See the full list of account executive skills.

    We've found that 78.0% of account executives have earned a bachelor's degree. Furthermore, 6.5% earned their master's degrees before becoming an account executive. While it's true that most account executives have a college degree, it's generally possible to become one with only a high school degree. In fact, one out of every eight account executives did not spend the extra money to attend college.

    The account executives who went onto college to earn a more in-depth education generally studied business and marketing, while a small population of account executives studied communication and psychology.

    When you're ready to become an account executive, you might wonder which companies hire account executives. According to our research through account executive resumes, account executives are mostly hired by Dish Network, AT&T;, and Spectrum Stores. Now is a good time to apply as Dish Network has 1,851 account executives job openings, and there are 1,792 at AT&T; and 241 at Spectrum Stores.

    But if you're interested in companies where you might earn a high salary, account executives tend to earn the biggest salaries at Microsoft, Cadence Design Systems, and ServiceNow. Take Microsoft for example. The median account executive salary is $114,242. At Cadence Design Systems, account executives earn an average of $111,433, while the average at ServiceNow is $106,818. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on account executive salaries across the United States.

    If you earned a degree from the top 100 educational institutions in the United States, you might want to take a look at AT&T;, Comcast, and Yelp. These three companies have hired a significant number of account executives from these institutions.

    The industries that account executives fulfill the most roles in are the media and technology industries. But the highest account executive annual salary is in the manufacturing industry, averaging $68,042. In the technology industry they make $62,071 and average about $61,976 in the transportation industry. In conclusion, account executives who work in the manufacturing industry earn a 29.4% higher salary than account executives in the professional industry.

    The three companies that hire the most prestigious account executives are:

      What Marketing/Sales Representatives Do

      The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

      In this section, we compare the average account executive annual salary with that of a marketing/sales representative. Typically, marketing/sales representatives earn a $3,292 higher salary than account executives earn annually.

      Even though account executives and marketing/sales representatives have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require customer service, sales process, and sales goals in the day-to-day roles.

      As far as similarities go, this is where it ends because an account executive responsibility requires skills such as "crm," "healthcare," "salesforce," and "customer relationships." Whereas a marketing/sales representative is skilled in "communication," "customer relations," "rep," and "twitter." So if you're looking for what truly separates the two careers, you've found it.

      Marketing/sales representatives tend to make the most money in the health care industry by averaging a salary of $65,655. In contrast, account executives make the biggest average salary of $68,042 in the manufacturing industry.

      Marketing/sales representatives tend to reach lower levels of education than account executives. In fact, marketing/sales representatives are 5.0% less likely to graduate with a Master's Degree and 0.2% less likely to have a Doctoral Degree.

      What Are The Duties Of a Territory Sales Representative?

      A territory sales representative is responsible for selling goods and services, assisting customers with their inquiries and concerns, and monitoring the assigned area's sales reports. Territory sales representatives coordinate with the rest of the sales team to develop effective marketing strategies and promotional techniques to increase revenues and profitability. Territory sales representatives research current market trends to identify business opportunities to meet consumer demands and widen their services. A territory sales representative must have excellent knowledge of the sales disciplines and principles, managing the market approach to ensure customer satisfaction.

      Now we're going to look at the territory sales representative profession. On average, territory sales representatives earn a $6,872 higher salary than account executives a year.

      A similarity between the two careers of account executives and territory sales representatives are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "customer service," "sales process," and "sales goals. "

      In addition to the difference in salary, there are some other key differences that are worth noting. For example, account executive responsibilities are more likely to require skills like "healthcare," "salesforce," "customer relationships," and "powerpoint." Meanwhile, a territory sales representative might be skilled in areas such as "pos," "tsr," "store management," and "product line." These differences highlight just how different the day-to-day in each role looks.

      Territory sales representatives may earn a higher salary than account executives, but territory sales representatives earn the most pay in the pharmaceutical industry with an average salary of $92,269. On the other side of things, account executives receive higher paychecks in the manufacturing industry where they earn an average of $68,042.

      In general, territory sales representatives study at similar levels of education than account executives. They're 4.6% less likely to obtain a Master's Degree while being 0.2% less likely to earn a Doctoral Degree.

      How a Business Development Executive Compares

      A business development executive serves as a senior manager who drives company sales. Business development executives convince existing clients to buy more offerings and also source new clients. The focus of their job is on lead generation, prospect management, and customer acquisition. They collaborate with management in terms of sales objectives, planning, and prediction. The skills necessary for this job include customer service and relations, time management, strong written communication, and sales process experience.

      The third profession we take a look at is business development executive. On an average scale, these workers bring in higher salaries than account executives. In fact, they make a $35,417 higher salary per year.

      By looking over several account executives and business development executives resumes, we found that both roles utilize similar skills, such as "customer service," "sales process," and "sales goals." But beyond that the careers look very different.

      Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from account executive resumes include skills like "product knowledge," "powerpoint," "client service," and "sales activities," whereas a business development executive might be skilled in "cloud," "value proposition," "c-suite," and "business partners. "

      Business development executives make a very good living in the manufacturing industry with an average annual salary of $96,468. Whereas account executives are paid the highest salary in the manufacturing industry with the average being $68,042.

      When it comes to education, business development executives tend to earn higher education levels than account executives. In fact, they're 17.9% more likely to earn a Master's Degree, and 0.6% more likely to graduate with a Doctoral Degree.

      Description Of an Account Manager

      Account managers are employees who act as the bridge between the company they represent and the client of the company. They are assigned to handle specific clients so that the company will be able to tailor-fit any product or service according to the clients' requirements. Account managers are responsible for maintaining a harmonious relationship between the two parties by ensuring that any agreement made is amenable to both the company and the client. They are also responsible for ensuring that the company will be able to provide the needs of the client within any limitation that the client may have. Account managers also ensure that the company's reputation and well-being are always considered in any dealings.

      The fourth career we look at typically earns higher pay than account executives. On average, account managers earn a difference of $9,991 higher per year.

      According to resumes from both account executives and account managers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "customer service," "sales process," and "sales goals. "

      Each job requires different skills like "salesforce," "customer relationships," "internet," and "relationship building," which might show up on an account executive resume. Whereas account manager might include skills like "communication," "hr," "payroll," and "financial statements."

      In general, account managers make a higher salary in the technology industry with an average of $83,500. The highest account executive annual salary stems from the manufacturing industry.

      In general, account managers reach similar levels of education when compared to account executives resumes. Account managers are 0.5% less likely to earn their Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.