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Account executive/sales manager skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Jonathan Byers,

James Wilkerson Ph.D.

Account executive/sales manager example skills

Below we've compiled a list of the most critical account executive/sales manager skills. We ranked the top skills for account executive/sales managers based on the percentage of resumes they appeared on. For example, 12.5% of account executive/sales manager resumes contained account executives as a skill. Continue reading to find out what skills an account executive/sales manager needs to be successful in the workplace.

15 account executive/sales manager skills for your resume and career

1. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how account executive/sales managers use account executives:

Managed staffing, sales training, development of account executives, customer service representatives and administrative support personnel.
Attained new and existing business relationships which resulted in additional account executives in the Columbus market.

2. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how account executive/sales managers use product knowledge:

Develop thorough understanding of customer needs and apply product knowledge to deliver customized software technology solutions.
Instructed 10 new employees each month in sales technique, motivational training, and product knowledge.

3. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how account executive/sales managers use customer service:

Managed a staff of fourteen inside sales/customer service representatives and one pricing coordinator, covering fifteen districts and two satellite locations.
Managed upstate NY/Albany/Syracuse/Buffalo territory by providing customer service, contract negotiation and renewals for over 1800 accounts throughout the territory.

4. Sales Process

Here's how account executive/sales managers use sales process:

Stayed current with insurance practices and policies and perform numerous administrative functions including post sales processes and expense reporting.
Develop sales plans for meeting revenue objectives, managing and developing Account Managers and managing sales processes and reporting.

5. Sales Professionals

Here's how account executive/sales managers use sales professionals:

Managed daily operations, supporting six sales professionals.
Developed and led a team of eight sales professionals with minimal sales experience.

6. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how account executive/sales managers use account management:

Created and implemented imaginative sales skills, business plans, account management and partnerships to revive American Medical Association Credentialing Products.
Administered branch account management efforts, including foreclosures and liquidating owned properties.

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7. Revenue Growth

Here's how account executive/sales managers use revenue growth:

Achieve excellence in revenue growth of customer base through prospecting, closing, and cross-selling active and prospective insurance agents.
Increased distributors' sales effectiveness (50 percent annual revenue growth).

8. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how account executive/sales managers use real estate:

Produced lead flow through referrals, personal marketing efforts, networking with real estate agents and cold calling.
Developed and executed market plans for major key real estate companies.

9. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how account executive/sales managers use business development:

Managed Business development for Business and Financial Experts, Best Selling authors and successful entrepreneurs.
Designed and implemented business development plans for respective markets according to appropriate HHRG scores.

10. Sales Quota

Here's how account executive/sales managers use sales quota:

Make Cold calls and nurture current and past clients, often exceeding sales quota of $30,000 a month in revenues.
Maintained the existing client base, achieved new clientele, and received many ad copy awards to exceed sales quotas.

11. Sales Strategies

Here's how account executive/sales managers use sales strategies:

Developed sales strategies to penetrate major/national/government accounts, close sales and manage technical team to implement solutions.
Developed sales strategies and negotiated and closed profitable sales with an 85% success rate.

12. Business Sales

Here's how account executive/sales managers use business sales:

Managed and motivated nine-member business sales team.
Account Executive/Sales Manager where duties included: business to business sales, obtained and serviced clients for the collection services department.

13. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how account executive/sales managers use cold calls:

Mastered cold calling, presentation and sales of communication management services.
Generate new customers by cold calling individuals and independent business people.

14. Sales Reps

Here's how account executive/sales managers use sales reps:

Recruited, trained and coached outside sales reps on products and services, motivated and directed them to meet sales goals.
Developed, supported, and maintained 2 outside sales reps for a mid-sized, regional, FHA wholesale loan company.

15. Trade Shows

Here's how account executive/sales managers use trade shows:

Field Training on closing sales Also responsible for conducting schedule meetings, networking with civic and social organizations and trade shows.
Work New York trade shows and key markets (Atlanta, Dallas) along with Independent Reps for markets.

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What skills help Account Executive/Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on account executive/sales manager resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What soft skills should all account executive/sales managers possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for account executive/sales managers?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What account executive/sales manager skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young account executive/sales managers need?

Dr. Vallari Chandna

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

What technical skills for an account executive/sales manager stand out to employers?

Todd Lee Goen

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

Do you want to know more?

List of account executive/sales manager skills to add to your resume

The most important skills for an account executive/sales manager resume and required skills for an account executive/sales manager to have include:

Account Executives
Product Knowledge
Customer Service
Sales Process
Sales Professionals
Account Management
Revenue Growth
Real Estate
Business Development
Sales Quota
Sales Strategies
Business Sales
Cold Calls
Sales Reps
Trade Shows
Financial Institutions

Sales Management
Gross Profit
Sales Training
Healthcare
Business Relationships
Client Relationships
Direct Sales
Product Line
Sales Presentations
Enterprise Sales
Sales Revenue
Market Research
Sales Objectives
NYC
Sales Performance
C-Level

Sales People
Sales Volume
Sales Techniques
Customer Relations
Sales Associates
AE
ROI
Personal Sales
Sales Cycle
Product Development
Sales Reports
IP
OEM
Sales Results
Mortgage Brokers

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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