Account managers are employees who act as the bridge between the company they represent and the client of the company. They are assigned to handle specific clients so that the company will be able to tailor-fit any product or service according to the clients' requirements. Account managers are responsible for maintaining a harmonious relationship between the two parties by ensuring that any agreement made is amenable to both the company and the client. They are also responsible for ensuring that the company will be able to provide the needs of the client within any limitation that the client may have. Account managers also ensure that the company's reputation and well-being are always considered in any dealings.

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Account Manager Responsibilities

Here are examples of responsibilities from real account manager resumes representing typical tasks they are likely to perform in their roles.

  • Manage financial departments with responsibility for managing payroll, bank re-consolidations, bank deposits, budgeting and cost control.
  • Manage $4 million territory encompassing three Mid-Atlantic states.
  • Manage new business and renewals for leading Saas legal solution.
  • Manage an inside sales territory of multiple states with Avaya technology solutions.
  • Negotiate and manage all contracts and pricing for IDN's in the territory.
  • Manage customers' accounts utilizing laptop and internet base CMS reporting software and ADM field guide.
  • Top selling ADM in company.
  • Order HVAC repair parts and equipment.
  • Run service calls on all types of HVAC equipment.
  • Build and maintain strong relationships within store personnel that can be leverage for increase sales.
  • Pilot implementation of SalesForce, which are adopted by internal sales team as a company-wide best practice.
  • Provide business analysis of benefits for stronger contract offerings either through existing GPO's or independent agreements.
  • Identify larger business need requirements and opportunities to gain customer for life via leads from SMB inbound sales queue.
  • Develop and distribute newsletters, brochures, or other print materials to share information with patients or medical staff.
  • Leverage analysis of variables including clicks, impressions and conversions to schedule and place advertising to meet performance targets.

Account Manager Job Description

When it comes to understanding what an account manager does, you may be wondering, "should I become an account manager?" The data included in this section may help you decide. Compared to other jobs, account managers have a growth rate described as "as fast as average" at 5% between the years 2018 - 2028, according to the Bureau of Labor Statistics. In fact, the number of account manager opportunities that are predicted to open up by 2028 is 20,600.

On average, the account manager annual salary is $68,535 per year, which translates to $32.95 an hour. Generally speaking, account managers earn anywhere from $42,000 to $110,000 a year, which means that the top-earning account managers make $68,000 more than the ones at the lower end of the spectrum.

As is the case with most jobs, it takes work to become an account manager. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include a manager, account executive, sales representative and account manager, business development account manager, and account executive/sales manager.

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Account Manager Skills and Personality Traits

We calculated that 19% of Account Managers are proficient in Customer Service, Account Management, and Healthcare. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.

We break down the percentage of Account Managers that have these skills listed on their resume here:

  • Customer Service, 19%

    Balance multiple responsibilities on daily basis, including processing ads, providing exceptional customer service, and coordinating with other departments.

  • Account Management, 8%

    Specialized in communications security operational account management.

  • Healthcare, 6%

    Target HealthCare, Financial Services, Retail/Dist.

  • CRM, 6%

    Implemented an effective territory specific lead generation and follow-up program and maintained detailed territory records in the company CRM system.

  • Product Knowledge, 5%

    Utilized substantial product knowledge to introduce new lines of coverage with existing clients whereby enhancing client satisfaction leading to retention.

  • PowerPoint, 5%

    Tailored and delivered PowerPoint presentations to perspective clients at both executive and line manager level to present capabilities and gain business.

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Some of the skills we found on account manager resumes included "customer service," "account management," and "healthcare." We have detailed the most important account manager responsibilities below.

  • Analytical skills can be considered to be the most important personality trait for an account manager to have. According to a account manager resume, "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Account managers are able to use analytical skills in the following example we gathered from a resume: "provided outstanding customer support to my customers and entering data into system. "
  • Another commonly found skill for being able to perform account manager duties is the following: communication skills. According to a account manager resume, "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Check out this example of how account managers use communication skills: "maintained frequent, open communication through integrated relationship management, thorough follow-up, customer service, and escalated customer support. "
  • Another skill that is quite popular among account managers is customer-service skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a account manager resume: "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This example from a resume shows how this skill is used: "managed a two state territory providing customer support and new customer generation for high-end engineering and manufacturing software and hardware. "
  • A thorough review of lots of resumes revealed to us that "leadership skills" is important to completing account manager responsibilities. This resume example shows just one way account managers use this skill: "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." Here's an example of how this skill is used from a resume that represents typical account manager tasks: "created leadership standing as key local company contact, removing barriers and delivering superior customer support and service. "
  • See the full list of account manager skills.

    Before becoming an account manager, 69.6% earned their bachelor's degree. When it comes down to graduating with a master's degree, 6.5% account managers went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most account managers have a college degree. But about one out of every eight account managers didn't attend college at all.

    Those account managers who do attend college, typically earn either business degrees or marketing degrees. Less commonly earned degrees for account managers include communication degrees or psychology degrees.

    Once you've obtained the level of education you're comfortable with, you might start applying to companies to become an account manager. We've found that most account manager resumes include experience from Hired, NFP Ventures, and Oracle. Of recent, Hired had 1,358 positions open for account managers. Meanwhile, there are 626 job openings at NFP Ventures and 457 at Oracle.

    If you're interested in companies where account managers make the most money, you'll want to apply for positions at NVIDIA, Capgemini, and VMware. We found that at NVIDIA, the average account manager salary is $154,382. Whereas at Capgemini, account managers earn roughly $146,314. And at VMware, they make an average salary of $141,140.

    View more details on account manager salaries across the United States.

    We also looked into companies who hire account managers from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include The Coca-Cola Company, CDW, and AT&T.;

    In general, account managers fulfill roles in the professional and insurance industries. While employment numbers are high in those industries, the account manager annual salary is the highest in the technology industry with $76,412 as the average salary. Meanwhile, the health care and finance industries pay $69,628 and $67,178 respectively. This means that account managers who are employed in the technology industry make 25.2% more than account managers who work in the retail Industry.

    The three companies that hire the most prestigious account managers are:

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    What Manager, Account Executives Do

    An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.

    In this section, we compare the average account manager annual salary with that of a manager, account executive. Typically, managers, account executive earn a $1,260 lower salary than account managers earn annually.

    While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both account managers and managers, account executive positions are skilled in customer service, account management, and healthcare.

    These skill sets are where the common ground ends though. An account manager responsibility is more likely to require skills like "crm," "work ethic," "project management," and "customer satisfaction." Whereas a manager, account executive requires skills like "virtualization," "post sales," "account executives," and "business plan." Just by understanding these different skills you can see how different these careers are.

    Managers, account executive tend to make the most money in the technology industry by averaging a salary of $87,422. In contrast, account managers make the biggest average salary of $76,412 in the technology industry.

    The education levels that managers, account executive earn is a bit different than that of account managers. In particular, managers, account executive are 1.1% more likely to graduate with a Master's Degree than an account manager. Additionally, they're 0.1% more likely to earn a Doctoral Degree.

    What Are The Duties Of a Sales Representative And Account Manager?

    A sales representative/account manager is responsible for supervising client portfolio accounts and maintaining long-lasting relationships with business partners. Sales representatives/account managers meet with existing and potential clients to discuss new services offered by the company, as well as addressing their requests for review. They also handle the account budgets, developing strategic procedures and marketing techniques to improve the brand image in the market, generating more revenues and profits for the business. A sales representative/account manager identifies business opportunities by following trends to provide public demands and interests.

    Now we're going to look at the sales representative and account manager profession. On average, sales representative and account managers earn a $3,118 lower salary than account managers a year.

    While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both account managers and sales representative and account managers are known to have skills such as "customer service," "account management," and "product knowledge. "

    In addition to the difference in salary, there are some other key differences that are worth noting. For example, account manager responsibilities are more likely to require skills like "healthcare," "crm," "work ethic," and "project management." Meanwhile, a sales representative and account manager might be skilled in areas such as "flyers," "local businesses," "territory sales," and "sales rep." These differences highlight just how different the day-to-day in each role looks.

    When it comes to the differences in education between the two professions, sales representative and account managers tend to reach similar levels of education than account managers. In fact, they're 1.6% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.

    How a Business Development Account Manager Compares

    A business development account manager is in charge of developing strategies to identify new business and client opportunities, ensuring sales growth and customer satisfaction. They typically perform research and analysis to gather data, coordinate with analysts and experts, produce sales and progress reports, and maintain records of all transactions. Furthermore, a business development account manager must build positive relationships with clients and secure sales by reaching out to customers through calls, correspondence, or appointments. They may offer products and services, process payments, and handle inquiries or concerns.

    The business development account manager profession generally makes a higher amount of money when compared to the average salary of account managers. The difference in salaries is business development account managers making $30,674 higher than account managers.

    By looking over several account managers and business development account managers resumes, we found that both roles utilize similar skills, such as "customer service," "account management," and "healthcare." But beyond that the careers look very different.

    Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from account manager resumes include skills like "powerpoint," "work ethic," "project management," and "sales territory," whereas a business development account manager might be skilled in "customer relationships," "salesforce," "lead generation," and "relationship building. "

    When it comes to education, business development account managers tend to earn similar education levels than account managers. In fact, they're 2.9% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.

    Description Of an Account Executive/Sales Manager

    An Account Executive/Sales Manager manages client accounts, building positive client relationships in the process. Part of their job is to secure sales, which requires them to conduct research and analysis to find new business and client opportunities, generate leads, offer products and services to clients through calls and correspondence, arrange appointments, and process payments. There are instances where they must assist clients by resolving issues and concerns, ensuring client satisfaction. Moreover, they are also responsible for developing sales plans and strategies while implementing the company's policies and regulations among staff.

    Now, we'll look at account executive/sales managers, who generally average a lower pay when compared to account managers annual salary. In fact, the difference is about $39,999 per year.

    While their salaries may vary, account managers and account executive/sales managers both use similar skills to perform their jobs. Resumes from both professions include skills like "customer service," "account management," and "healthcare. "

    Each job requires different skills like "crm," "powerpoint," "work ethic," and "project management," which might show up on an account manager resume. Whereas account executive/sales manager might include skills like "account executives," "sales professionals," "real estate," and "business sales."

    Account executive/sales managers earn a higher salary in the media industry with an average of $51,472. Whereas, account managers earn the highest salary in the technology industry.

    Account executive/sales managers reach similar levels of education when compared to account managers. The difference is that they're 0.5% more likely to earn a Master's Degree more, and 0.0% more likely to graduate with a Doctoral Degree.

    What an Account Manager Does FAQs

    Account Manager Vs. Project Manager

    An account manager deals with one or more customer accounts on a long-term basis and is focused on the requirements of their customers and customer satisfaction, while a project manager is responsible for the day-to-day management of a project and is defined by the scope of that project.

    Is Account Manager A Stressful Job?

    Yes, being an account manager is a stressful job. In fact, being an account manager was ranked as the second most stressful job, with 73 percent of respondents rating the role as "highly stressful."

    Account Executive Vs. Account Manager

    An account executive is responsible for finding and signing new clients to the company, while the account manager is responsible for ensuring client satisfaction after they have signed the sales contract.

    Senior Account Manager Vs. Account Manager

    A senior account manager is a high-ranking professional that serves as a link between their employer and the specific customer accounts they have been assigned to handle, while an account manager performs this same function in a junior capacity.

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