Account Planner Careers

An account planner is a professional that helps clients achieve their goals by helping them improve their accounts, marketing strategies, and sales techniques. Specifically, they develop and maintain client accounts to help increase sales and profit in general.

On a typical week, an account planner's duties revolve around conducting market research, assisting clients with goal-setting, generating creative concepts for marketing, working with account executives regarding business development opportunities, and conducting competitive analysis. They work in regular offices and may be expected to travel for business on occasion to attend business meetings, seminars, and conferences.

Most account planners have at least a bachelor's degree in advertising, business, marketing, or a similar field. They also typically have extensive experience in the ad and marketing industry and may have worked a supervisory role. Moreover, successful account planners have high-level skill sets in communication, marketing, collaboration, market analysis, and creativity.

The average salary of an account planner is $64,000 per year. The bulk of job opportunities can be found in media, technology, advertising, and telecommunications companies.

There is more than meets the eye when it comes to being an account planner. For example, did you know that they make an average of $31.97 an hour? That's $66,490 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does an Account Planner Do

There are certain skills that many account planners have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

When it comes to the most important skills required to be an account planner, we found that a lot of resumes listed 12.4% of account planners included nielsen, while 12.4% of resumes included market research, and 11.7% of resumes included account executives. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the account planner job title. But what industry to start with? Most account planners actually find jobs in the media and technology industries.

How To Become an Account Planner

If you're interested in becoming an account planner, one of the first things to consider is how much education you need. We've determined that 81.9% of account planners have a bachelor's degree. In terms of higher education levels, we found that 9.4% of account planners have master's degrees. Even though most account planners have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become an account planner. When we researched the most common majors for an account planner, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on account planner resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become an account planner. In fact, many account planner jobs require experience in a role such as account executive. Meanwhile, many account planners also have previous career experience in roles such as marketing internship or internship.

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Average Salary
$66,490
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
52,982
Job Openings

Account Planner Career Paths

Top Careers Before Account Planner

Top Careers After Account Planner

Account Planner Jobs You Might Like

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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for an Account Planner

Account Planners in America make an average salary of $66,490 per year or $32 per hour. The top 10 percent makes over $104,000 per year, while the bottom 10 percent under $42,000 per year.
Average Salary
$66,490
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities For Account Planners

City
ascdesc
Average Salarydesc
Austin, TX
Salary Range60k - 112k$82k$82,482
New York, NY
Salary Range57k - 103k$77k$77,138
Los Angeles, CA
Salary Range55k - 99k$74k$74,321
Detroit, MI
Salary Range46k - 86k$64k$63,537
Atlanta, GA
Salary Range45k - 87k$63k$63,162
Pittsburgh, PA
Salary Range46k - 85k$63k$62,754
Chicago, IL
Salary Range45k - 84k$62k$61,953
Lakewood, CO
Salary Range44k - 81k$60k$59,879
$44k
$112k

Recently Added Salaries

CompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Senior Key Account Planner-Etail
Crocs
05/20/2021
$71,50005/20/2021
Senior Key Account Planner-Etail
Crocs
05/20/2021
$71,50005/20/2021
Customer Experience Account Planner (CX Planner)
Robert Half
01/29/2021
$93,91501/29/2021
Account Planner/Strategist
Robert Half
11/12/2020
$114,78511/12/2020
Junior Account Planner
Erwin Penland LLC
03/25/2020
$42,03703/25/2020
See More Recent Salaries

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Account Planner Demographics

Gender

female

57.2 %

male

37.0 %

unknown

5.7 %

Ethnicity

White

68.6 %

Asian

11.9 %

Hispanic or Latino

10.9 %

Foreign Languages Spoken

Spanish

47.1 %

Mandarin

9.8 %

Korean

7.8 %
Show More Account Planner Demographics

Account Planner Education

Majors

Business
17.4 %
Marketing
14.6 %

Degrees

Bachelors

81.9 %

Masters

9.4 %

Associate

5.7 %

Top Colleges for Account Planners

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
Show More Account Planner Education Requirements

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Top Skills For an Account Planner

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.4% of account planners listed nielsen on their resume, but soft skills such as detail oriented and analytical skills are important as well.

  • Nielsen, 12.4%
  • Market Research, 12.4%
  • Account Executives, 11.7%
  • Creative Concepts, 11.0%
  • Powerpoint, 6.1%
  • Other Skills, 46.4%
  • See All Account Planner Skills

Best States For an Account Planner

Some places are better than others when it comes to starting a career as an account planner. The best states for people in this position are Washington, New Jersey, Delaware, and Rhode Island. Account planners make the most in Washington with an average salary of $93,873. Whereas in New Jersey and Delaware, they would average $87,499 and $84,674, respectively. While account planners would only make an average of $82,244 in Rhode Island, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Account Planner Jobs:
1,088
Highest 10% Earn:
$157,000
Location Quotient:
1.5
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Connecticut

Total Account Planner Jobs:
520
Highest 10% Earn:
$140,000
Location Quotient:
1.58
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Account Planner Jobs:
987
Highest 10% Earn:
$150,000
Location Quotient:
1.26
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Account Planners

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Top Account Planner Employers

1. Comcast
4.6
Avg. Salary: 
$77,798
Account Planners Hired: 
58+
2. Google
4.8
Avg. Salary: 
$120,867
Account Planners Hired: 
14+
3. Levi Strauss & Co.
4.6
Avg. Salary: 
$63,130
Account Planners Hired: 
10+
4. Stone Science Library
4.6
Avg. Salary: 
$44,844
Account Planners Hired: 
9+
5. Ogilvy
4.7
Avg. Salary: 
$58,520
Account Planners Hired: 
8+
6. American Federation of State, County ...
3.9
Avg. Salary: 
$68,020
Account Planners Hired: 
8+

Account Planner Videos

Updated August 18, 2021