An account planner is a professional that helps clients achieve their goals by helping them improve their accounts, marketing strategies, and sales techniques. Specifically, they develop and maintain client accounts to help increase sales and profit in general.
On a typical week, an account planner's duties revolve around conducting market research, assisting clients with goal-setting, generating creative concepts for marketing, working with account executives regarding business development opportunities, and conducting competitive analysis. They work in regular offices and may be expected to travel for business on occasion to attend business meetings, seminars, and conferences.
Most account planners have at least a bachelor's degree in advertising, business, marketing, or a similar field. They also typically have extensive experience in the ad and marketing industry and may have worked a supervisory role. Moreover, successful account planners have high-level skill sets in communication, marketing, collaboration, market analysis, and creativity.
The average salary of an account planner is $64,000 per year. The bulk of job opportunities can be found in media, technology, advertising, and telecommunications companies.
There is more than meets the eye when it comes to being an account planner. For example, did you know that they make an average of $31.97 an hour? That's $66,490 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many account planners have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
When it comes to the most important skills required to be an account planner, we found that a lot of resumes listed 12.4% of account planners included nielsen, while 12.4% of resumes included market research, and 11.7% of resumes included account executives. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the account planner job title. But what industry to start with? Most account planners actually find jobs in the media and technology industries.
If you're interested in becoming an account planner, one of the first things to consider is how much education you need. We've determined that 81.9% of account planners have a bachelor's degree. In terms of higher education levels, we found that 9.4% of account planners have master's degrees. Even though most account planners have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become an account planner. When we researched the most common majors for an account planner, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on account planner resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become an account planner. In fact, many account planner jobs require experience in a role such as account executive. Meanwhile, many account planners also have previous career experience in roles such as marketing internship or internship.