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Become An Account Planner

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Working As An Account Planner

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $78,000

    Average Salary

What Does An Account Planner Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Account Planner

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Account Planner Jobs

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Average Yearly Salary
$78,000
Show Salaries
$38,000
Min 10%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$78,000
Median 50%
$162,000
Max 90%
Best Paying Company
Google
Highest Paying City
Denver, CO
Highest Paying State
Minnesota
Avg Experience Level
2.0 years
How much does an Account Planner make at top companies?
The national average salary for an Account Planner in the United States is $78,898 per year or $38 per hour. Those in the bottom 10 percent make under $38,000 a year, and the top 10 percent make over $163,000.

Real Account Planner Salaries

Job Title Company Location Start Date Salary
Marketing Strategy and Account Planner Rosetta Marketing Group, LLC New York, NY Oct 03, 2011 $150,000
Account Planner J. Walter Thompson U.S.A. Inc. New York, NY Oct 01, 2011 $125,000
Account Planner/Account Manager Info Retail Inc. Atlanta, GA Nov 26, 2012 $116,000
Senior Account Planner Merkley & Partners, Inc. New York, NY Jul 01, 2015 $115,000
Senior Account Planner Deutsch Inc. New York, NY Oct 01, 2014 $115,000 -
$125,000
Account Planner 180La, LLC Santa Monica, CA Oct 01, 2013 $115,000
Senior Account Planner Merkley & Partners Inc. New York, NY Sep 23, 2013 $115,000
Senior Account Planner Deutsch Inc. New York, NY Feb 11, 2013 $113,000 -
$128,000
Strategic Account Planner SCPF America, LLC Miami Beach, FL Jan 01, 2011 $110,000
Senior Account Planner Levi Strauss & Co. San Francisco, CA Nov 10, 2014 $100,000
Senior Account Planner Euro RSCG Healthview Inc. New York, NY Dec 10, 2010 $95,000
Senior Account Planner The Integer Group LLC Lakewood, CO Oct 01, 2013 $95,000
Brand/Account Planner DDB Worldwide Communications Group Inc. New York, NY Jun 06, 2010 $85,000 -
$105,000
Senior Account Planner Sanders|Wingo Advertising, Inc. Austin, TX Apr 16, 2010 $82,800
Account Planner (Business Analyst-Smb Reseller PAR Google Inc. Mountain View, CA Jan 10, 2011 $82,000
Account Planner Lopez Negrete Communications, Inc. Houston, TX Jul 15, 2011 $80,000
Account Planner Eric Mower and Associates, Inc. Syracuse, NY Aug 03, 2009 $80,000
Account Planner Iris USA Inc. New York, NY Sep 01, 2011 $75,000
Account Planner McKinney & Silver LLC Durham, NC Aug 15, 2009 $75,000
Account Planner Razorfish, LLC New York, NY May 09, 2016 $67,400 -
$101,000
Account Planner Arc Worldwide, Inc. Chicago, IL Oct 01, 2010 $65,000
Senior Account Planner Agencyrx LLC New York, NY Jul 22, 2013 $65,000
Account Planner TBWA Worldwide Inc. Los Angeles, CA Oct 02, 2009 $63,000
Account Planner Globalworks Group LLC New York, NY Mar 25, 2014 $62,000
Account Planner Deutsch Inc. New York, NY Aug 31, 2014 $60,029 -
$70,029

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Top Skills for An Account Planner

  1. Creative Direction
  2. Market Research
  3. New Accounts
You can check out examples of real life uses of top skills on resumes here:
  • Reviewed campaign results with client management to support future creative direction.
  • Analyzed case studies, statistical data and market research to assist in positioning ad campaigns and new business acquisitions.
  • Establish and manage new accounts and grow existing accounts.
  • Utilized brand and consumer insights to develop creative briefs and strategic recommendations.
  • Produced video summarizing insights after observing focus groups arranged to explore KOOL promotional initiatives.

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Top 10 Best States for Account Planners

  1. Colorado
  2. Minnesota
  3. Texas
  4. Washington
  5. Oregon
  6. South Dakota
  7. North Dakota
  8. Maine
  9. Kansas
  10. Arkansas
  • (568 jobs)
  • (428 jobs)
  • (1,634 jobs)
  • (526 jobs)
  • (315 jobs)
  • (43 jobs)
  • (47 jobs)
  • (56 jobs)
  • (153 jobs)
  • (117 jobs)

Account Planner Demographics

Gender

Female

55.5%

Male

33.8%

Unknown

10.8%
Ethnicity

White

59.1%

Hispanic or Latino

15.7%

Asian

11.3%

Black or African American

10.2%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

47.1%

Mandarin

9.8%

Korean

7.8%

Portuguese

5.9%

Chinese

5.9%

French

5.9%

Cantonese

5.9%

Japanese

3.9%

Vietnamese

2.0%

German

2.0%

Russian

2.0%

Kazakh

2.0%
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Account Planner Education

Schools

Boston University

14.5%

University of Texas at Austin

12.7%

Brigham Young University

7.2%

Michigan State University

6.6%

Texas State University

6.0%

Syracuse University

4.8%

University of Illinois at Urbana-Champaign

4.8%

New York University

4.2%

University of Missouri - Columbia

4.2%

University of Florida

3.6%

Virginia Commonwealth University

3.6%

California State University - Fullerton

3.6%

Rowan University

3.6%

University of Nebraska - Lincoln

3.6%

Miami Ad School

3.0%

University of Phoenix

3.0%

Duke University

3.0%

University of Georgia

3.0%

Miami University

2.4%

Emerson College

2.4%
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Majors

Advertising

19.3%

Business

17.4%

Marketing

13.2%

Communication

12.2%

Public Relations

6.7%

Management

3.4%

Psychology

3.3%

Business Communications

3.3%

English

3.1%

Journalism

2.5%

Accounting

2.5%

Political Science

2.3%

Graphic Design

2.1%

Fine Arts

1.7%

Finance

1.7%

Economics

1.5%

Specialized Sales And Merchandising

1.5%

Photography

0.8%

Anthropology

0.8%

Digital Media

0.8%
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Degrees

Bachelors

64.6%

Masters

22.3%

Other

7.0%

Certificate

2.5%

Associate

2.3%

Doctorate

0.6%

Diploma

0.5%

License

0.2%
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Account Planner Videos

Walt Barrron, Senior Account Planner, McKinney Advertising

Meet Michael Chatfield, Account Planner

Account planning - general description

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