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The differences between account planners and account coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an account planner, becoming an account coordinator takes usually requires 2-4 years. Additionally, an account planner has an average salary of $71,823, which is higher than the $39,973 average annual salary of an account coordinator.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for an account coordinator are customer service, data entry, and powerpoint.
| Account Planner | Account Coordinator | |
| Yearly salary | $71,823 | $39,973 |
| Hourly rate | $34.53 | $19.22 |
| Growth rate | 19% | 8% |
| Number of jobs | 82,798 | 93,480 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.
Account planners and account coordinators have different pay scales, as shown below.
| Account Planner | Account Coordinator | |
| Average salary | $71,823 | $39,973 |
| Salary range | Between $48,000 And $107,000 | Between $29,000 And $54,000 |
| Highest paying City | Harrison, NY | Washington, DC |
| Highest paying state | Delaware | New York |
| Best paying company | The American Musical and Dramatic Academy | |
| Best paying industry | Professional | Professional |
There are a few differences between an account planner and an account coordinator in terms of educational background:
| Account Planner | Account Coordinator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between account planners' and account coordinators' demographics:
| Account Planner | Account Coordinator | |
| Average age | 37 | 42 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 27.5% Female, 72.5% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |