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The differences between account planners and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account planner has an average salary of $71,823, which is higher than the $69,618 average annual salary of an account executive.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for an account executive are customer service, CRM, and healthcare.
| Account Planner | Account Executive | |
| Yearly salary | $71,823 | $69,618 |
| Hourly rate | $34.53 | $33.47 |
| Growth rate | 19% | 5% |
| Number of jobs | 82,798 | 205,561 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 37 | 44 |
| Years of experience | 6 | - |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.
Account planners and account executives have different pay scales, as shown below.
| Account Planner | Account Executive | |
| Average salary | $71,823 | $69,618 |
| Salary range | Between $48,000 And $107,000 | Between $44,000 And $109,000 |
| Highest paying City | Harrison, NY | Portland, OR |
| Highest paying state | Delaware | Oregon |
| Best paying company | Hitachi Vantara | |
| Best paying industry | Professional | Finance |
There are a few differences between an account planner and an account executive in terms of educational background:
| Account Planner | Account Executive | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between account planners' and account executives' demographics:
| Account Planner | Account Executive | |
| Average age | 37 | 44 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 5% |