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The differences between account planners and customer account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an account planner, becoming a customer account executive takes usually requires 6-12 months. Additionally, an account planner has an average salary of $71,823, which is higher than the $61,741 average annual salary of a customer account executive.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a customer account executive are quality customer service, customer accounts, and inbound calls.
| Account Planner | Customer Account Executive | |
| Yearly salary | $71,823 | $61,741 |
| Hourly rate | $34.53 | $29.68 |
| Growth rate | 19% | -4% |
| Number of jobs | 82,798 | 277,757 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 41% |
| Average age | 37 | 40 |
| Years of experience | 6 | 12 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
The role of account executives is to support both new and existing client accounts. They are responsible for building and maintaining positive relationships with new and existing clients. They are often the point of contact for brand teams and clients. They are expected to fulfill other duties and responsibilities, which include developing new business prospects, designing and maintaining account plans for clients, and coordinating account activities. To become a successful account executive, you should have excellent strategic planning skills, solid sales skills, and attention to detail.
Account planners and customer account executives have different pay scales, as shown below.
| Account Planner | Customer Account Executive | |
| Average salary | $71,823 | $61,741 |
| Salary range | Between $48,000 And $107,000 | Between $26,000 And $143,000 |
| Highest paying City | Harrison, NY | Boston, MA |
| Highest paying state | Delaware | Alaska |
| Best paying company | Okta | |
| Best paying industry | Professional | Telecommunication |
There are a few differences between an account planner and a customer account executive in terms of educational background:
| Account Planner | Customer Account Executive | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 41% |
| Most common major | Business | Business |
| Most common college | University of Georgia | - |
Here are the differences between account planners' and customer account executives' demographics:
| Account Planner | Customer Account Executive | |
| Average age | 37 | 40 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 40.6% Female, 59.4% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 14.5% Unknown, 5.3% Hispanic or Latino, 17.6% Asian, 6.8% White, 55.1% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 10% | 7% |