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The differences between account planners and customer account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account planner and a customer account manager. Additionally, an account planner has an average salary of $71,823, which is higher than the $45,951 average annual salary of a customer account manager.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a customer account manager are customer service, customer accounts, and CRM.
| Account Planner | Customer Account Manager | |
| Yearly salary | $71,823 | $45,951 |
| Hourly rate | $34.53 | $22.09 |
| Growth rate | 19% | 8% |
| Number of jobs | 82,798 | 110,138 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 56% |
| Average age | 37 | 47 |
| Years of experience | 6 | 6 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
Customer Account Managers are employees who specialize in keeping good, professional relationships with the company's clients. They are assigned specific customers and key clients to manage. Customer account managers are in charge of maintaining the customers' loyalty. As such, customer account managers are expected to provide first-class service to their customers. This includes providing them special promotions related to the company's services, keeping special communication lines for client concerns, and expediting client requests. They ensure that their customers receive their product or service requests on time and in good condition.
Account planners and customer account managers have different pay scales, as shown below.
| Account Planner | Customer Account Manager | |
| Average salary | $71,823 | $45,951 |
| Salary range | Between $48,000 And $107,000 | Between $29,000 And $72,000 |
| Highest paying City | Harrison, NY | New York, NY |
| Highest paying state | Delaware | Alaska |
| Best paying company | Mouser Electronics | |
| Best paying industry | Professional | Technology |
There are a few differences between an account planner and a customer account manager in terms of educational background:
| Account Planner | Customer Account Manager | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 56% |
| Most common major | Business | Business |
| Most common college | University of Georgia | California State University - Bakersfield |
Here are the differences between account planners' and customer account managers' demographics:
| Account Planner | Customer Account Manager | |
| Average age | 37 | 47 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 59.4% Female, 40.6% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 10.9% Unknown, 4.7% Hispanic or Latino, 17.7% Asian, 5.3% White, 60.6% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 8% |