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The differences between account planners and junior account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an account planner, becoming a junior account executive takes usually requires 2-4 years. Additionally, an account planner has an average salary of $71,823, which is higher than the $53,180 average annual salary of a junior account executive.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a junior account executive are account executives, CRM, and powerpoint.
| Account Planner | Junior Account Executive | |
| Yearly salary | $71,823 | $53,180 |
| Hourly rate | $34.53 | $25.57 |
| Growth rate | 19% | -8% |
| Number of jobs | 82,798 | 113,698 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
A junior account executive is responsible for handling project and client accounts, strategizing management techniques to achieve the client's goals and objectives. Junior account executives regularly coordinate with the clients for progress updates of their accounts, including plan adjustments and account performance. They also analyze the current market trends and conduct data analysis to identify business opportunities and services that the company may acquire to generate more client resources and increase the company's revenues and profitability.
Account planners and junior account executives have different pay scales, as shown below.
| Account Planner | Junior Account Executive | |
| Average salary | $71,823 | $53,180 |
| Salary range | Between $48,000 And $107,000 | Between $41,000 And $67,000 |
| Highest paying City | Harrison, NY | New York, NY |
| Highest paying state | Delaware | New York |
| Best paying company | Fahlgren Mortine | |
| Best paying industry | Professional | Professional |
There are a few differences between an account planner and a junior account executive in terms of educational background:
| Account Planner | Junior Account Executive | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between account planners' and junior account executives' demographics:
| Account Planner | Junior Account Executive | |
| Average age | 37 | 44 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 36.3% Female, 63.7% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |