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The differences between account planners and market researchers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account planner and a market researcher. Additionally, an account planner has an average salary of $71,823, which is higher than the $52,309 average annual salary of a market researcher.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a market researcher are data analysis, primary research, and data collection.
| Account Planner | Market Researcher | |
| Yearly salary | $71,823 | $52,309 |
| Hourly rate | $34.53 | $25.15 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,798 | 23,734 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
In businesses, a market researcher is primarily responsible for performing market research and analysis. Although the extent of their duties usually depends on their place of employment, it typically includes coordinating with other experts, gathering and analyzing data, identifying new business opportunities, studying market activities, creating questionnaires, and developing test structures. Through their research findings, they must produce detailed reports and presentations for managers and even executives. Furthermore, as a market researcher, it is essential to understand the company's needs, including its vision and mission.
Account planners and market researchers have different pay scales, as shown below.
| Account Planner | Market Researcher | |
| Average salary | $71,823 | $52,309 |
| Salary range | Between $48,000 And $107,000 | Between $32,000 And $84,000 |
| Highest paying City | Harrison, NY | Linden, NJ |
| Highest paying state | Delaware | Delaware |
| Best paying company | Meta | |
| Best paying industry | Professional | Automotive |
There are a few differences between an account planner and a market researcher in terms of educational background:
| Account Planner | Market Researcher | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account planners' and market researchers' demographics:
| Account Planner | Market Researcher | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |