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The differences between account planners and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account planner and a marketing coordinator. Additionally, an account planner has an average salary of $71,823, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Account Planner | Marketing Coordinator | |
| Yearly salary | $71,823 | $48,326 |
| Hourly rate | $34.53 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,798 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Account planners and marketing coordinators have different pay scales, as shown below.
| Account Planner | Marketing Coordinator | |
| Average salary | $71,823 | $48,326 |
| Salary range | Between $48,000 And $107,000 | Between $34,000 And $67,000 |
| Highest paying City | Harrison, NY | New York, NY |
| Highest paying state | Delaware | New Jersey |
| Best paying company | Keller Williams Capital Properties | |
| Best paying industry | Professional | Technology |
There are a few differences between an account planner and a marketing coordinator in terms of educational background:
| Account Planner | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account planners' and marketing coordinators' demographics:
| Account Planner | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |