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The differences between account planners and media planners can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an account planner, becoming a media planner takes usually requires 2-4 years. Additionally, an account planner has an average salary of $71,823, which is higher than the $58,044 average annual salary of a media planner.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a media planner are media planning, powerpoint, and campaign performance.
| Account Planner | Media Planner | |
| Yearly salary | $71,823 | $58,044 |
| Hourly rate | $34.53 | $27.91 |
| Growth rate | 19% | 8% |
| Number of jobs | 82,798 | 24,126 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 89% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
A media planner is responsible for managing market campaigns and promotions for clients' advertising needs through various social media platforms and other mediums of communications. Media planners handle the brand's media presence, strategizing its maximum appeal to the target audience. They coordinate closely with the clients for the progress updates, as well as informing them of any adjustments, especially on meeting the public's interests and concerns. A media planner develops innovative techniques, analyzes market data, and manage campaign results, ensuring to meet the clients' objectives and goals.
Account planners and media planners have different pay scales, as shown below.
| Account Planner | Media Planner | |
| Average salary | $71,823 | $58,044 |
| Salary range | Between $48,000 And $107,000 | Between $48,000 And $69,000 |
| Highest paying City | Harrison, NY | Washington, DC |
| Highest paying state | Delaware | Washington |
| Best paying company | RPA | |
| Best paying industry | Professional | Professional |
There are a few differences between an account planner and a media planner in terms of educational background:
| Account Planner | Media Planner | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 89% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between account planners' and media planners' demographics:
| Account Planner | Media Planner | |
| Average age | 37 | 42 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 39.2% Female, 60.8% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |