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The differences between account planners and planners can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an account planner, becoming a planner takes usually requires 1-2 years. Additionally, an account planner has an average salary of $71,823, which is higher than the $63,161 average annual salary of a planner.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a planner are customer service, exceptional client, and logistics.
| Account Planner | Planner | |
| Yearly salary | $71,823 | $63,161 |
| Hourly rate | $34.53 | $30.37 |
| Growth rate | 19% | 4% |
| Number of jobs | 82,798 | 15,269 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 64% |
| Average age | 37 | 42 |
| Years of experience | 6 | 2 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
As the name entails, planners assist in creating a broad vision for a community. They conduct research, design, and advanced programs. Some of them focus on a few roles, such as planning transportation, while some will most likely work at different planning types throughout their profession. They develop a plan through data analysis, determine the project's goals or the community, and form a specific vision. They also identify the strategies to help the city realized its goals and vision.
Account planners and planners have different pay scales, as shown below.
| Account Planner | Planner | |
| Average salary | $71,823 | $63,161 |
| Salary range | Between $48,000 And $107,000 | Between $45,000 And $88,000 |
| Highest paying City | Harrison, NY | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | Meta | |
| Best paying industry | Professional | Technology |
There are a few differences between an account planner and a planner in terms of educational background:
| Account Planner | Planner | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between account planners' and planners' demographics:
| Account Planner | Planner | |
| Average age | 37 | 42 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 54.4% Female, 45.6% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.7% Hispanic or Latino, 12.7% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 10% | 13% |