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The differences between account planners and strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an account planner, becoming a strategist takes usually requires 8-10 years. Additionally, a strategist has an average salary of $104,881, which is higher than the $71,823 average annual salary of an account planner.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a strategist are project management, customer satisfaction, and powerpoint.
| Account Planner | Strategist | |
| Yearly salary | $71,823 | $104,881 |
| Hourly rate | $34.53 | $50.42 |
| Growth rate | 19% | 10% |
| Number of jobs | 82,798 | 44,596 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 73% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
The job of the strategist involves the development and implementation of a strategy. Generally, strategists set goals, identify actions to achieve the objectives, and mobilize resources for the actions. They make functional strategies for businesses and profit improvement. They are considered as the thinkers who develop the course of a project of the business program. The skills necessary for this job include critical thinking, management skills, attention to detail, and leadership skill. They should be equipped with knowledge about business and management.
Account planners and strategists have different pay scales, as shown below.
| Account Planner | Strategist | |
| Average salary | $71,823 | $104,881 |
| Salary range | Between $48,000 And $107,000 | Between $62,000 And $176,000 |
| Highest paying City | Harrison, NY | Hartford, CT |
| Highest paying state | Delaware | Connecticut |
| Best paying company | The Citadel | |
| Best paying industry | Professional | Technology |
There are a few differences between an account planner and a strategist in terms of educational background:
| Account Planner | Strategist | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account planners' and strategists' demographics:
| Account Planner | Strategist | |
| Average age | 37 | 39 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |