Account planner job description
Updated March 14, 2024
7 min read
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Example account planner requirements on a job description
Account planner requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in account planner job postings.
Sample account planner requirements
- Bachelor's degree in Business, Marketing, or related field.
- At least 3 years of experience in account planning or related field.
- Strong working knowledge of Microsoft Office Suite.
- Experience with data analysis and creating reports.
Sample required account planner soft skills
- Outstanding verbal and written communication skills.
- Demonstrated problem-solving and decision-making abilities.
- Strong organizational and time management skills.
- Ability to work independently and as part of a team.
- Ability to handle multiple projects simultaneously.
Account planner job description example 1
AbelsonTaylor account planner job description
The Senior Planner serves as Integrated Strategist supporting brands as a core team member, coordinating strategic efforts across the Integrated Strategy dept: Planning, Engagement, Media, Marketing Intelligence, Social. The Senior Planner provides high level Planning skills and a broad understanding of the role the other disciplines play, adeptly bringing in subject matter experts to support projects as needed.
Role EssentialsTarget Identification: deep understanding of target attitudes, beliefs and behavior Insight Mining: expertise in uncovering and utilizing target insights Market research: able to leverage market research to uncover learnings and insights, high level of proficiency in variety of research methodologies Storytelling & creative inspiration: good verbal, writing and presentation skills Pharma-proficiency: ability to get up to speed quickly on new therapeutic areas Act as Planning lead on new business pitches
Functions & ResponsibilitiesLead planning-focused projects on supported brands, including market research, insight mining, audience narratives, customer journeys, and positioning development Seamlessly coordinate integration of multiple disciplines as Integrated Strategist: Engagement, Media, Marketing Intelligence and SocialLead insight, positioning, and messaging workshops Author creative briefs Lead inspiring creative briefings Evaluate creative output through the target-lens Provide professional guidance to Planners and Associate Planners in the department
Qualifications5-7 years prior agency experience [at least 3 years in Planning]Bachelor's degree [preference for social sciences, marketing, communication, sciences]Pharmaceutical experience a plus Must be innately curious about human behavior Must have an interest in health & wellness
Since our beginning in 1981, AbelsonTaylor has remained singularly focused on brands that help people live healthier lives. We don't design for sneakers, or beer, or cars. We are 100% focused on and passionate about health and wellness.
At AbelsonTaylor, we are focused on the vital goal of building a diverse and inclusive workforce and creating an environment where different people with unique skill sets and diverse backgrounds can work together toward a common goal. After all, when the products you sell are ideas, strategies and relationships, your most important asset is your people!
And we are Passionate about our People. It says so right in our Values, along with Cherish Creativity, Fearlessly Independent, Always Curious, and Teamwork. All of which support our Vision: Be the most sought after Health and Wellness agency.
We are committed to providing reasonable accommodation to all applicants who require additional accessibility to this process, please note in your application if you require additional assistance.
Role EssentialsTarget Identification: deep understanding of target attitudes, beliefs and behavior Insight Mining: expertise in uncovering and utilizing target insights Market research: able to leverage market research to uncover learnings and insights, high level of proficiency in variety of research methodologies Storytelling & creative inspiration: good verbal, writing and presentation skills Pharma-proficiency: ability to get up to speed quickly on new therapeutic areas Act as Planning lead on new business pitches
Functions & ResponsibilitiesLead planning-focused projects on supported brands, including market research, insight mining, audience narratives, customer journeys, and positioning development Seamlessly coordinate integration of multiple disciplines as Integrated Strategist: Engagement, Media, Marketing Intelligence and SocialLead insight, positioning, and messaging workshops Author creative briefs Lead inspiring creative briefings Evaluate creative output through the target-lens Provide professional guidance to Planners and Associate Planners in the department
Qualifications5-7 years prior agency experience [at least 3 years in Planning]Bachelor's degree [preference for social sciences, marketing, communication, sciences]Pharmaceutical experience a plus Must be innately curious about human behavior Must have an interest in health & wellness
Since our beginning in 1981, AbelsonTaylor has remained singularly focused on brands that help people live healthier lives. We don't design for sneakers, or beer, or cars. We are 100% focused on and passionate about health and wellness.
At AbelsonTaylor, we are focused on the vital goal of building a diverse and inclusive workforce and creating an environment where different people with unique skill sets and diverse backgrounds can work together toward a common goal. After all, when the products you sell are ideas, strategies and relationships, your most important asset is your people!
And we are Passionate about our People. It says so right in our Values, along with Cherish Creativity, Fearlessly Independent, Always Curious, and Teamwork. All of which support our Vision: Be the most sought after Health and Wellness agency.
We are committed to providing reasonable accommodation to all applicants who require additional accessibility to this process, please note in your application if you require additional assistance.
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Account planner job description example 2
LSC Communications account planner job description
Coordinate production related services to meet customer requirements and needs.
* Coordinate all inputs, including but not limited to, print order, mail file, supplied inserts, outsource needs, and verifies completions
* Generate the EFI (Prograph) job plan for each individual job based on information received from the Account Specialist
* Daily communication with required Account Specialists
* Ensure job instructions are followed and are accurate
* Monitor all open jobs and confirm they are meeting quality standards
* Follow a detailed checklist to ensure all data is received and the process is completed appropriately
* Prepare billing summaries when jobs are completed
* Performs other related duties and participates in special projects as assigned.
Qualifications:
* HS diploma or equivalent with 4-6 years of relevant administrative/operational support in manufacturing operations or office environment directly related to the duties of the job, OR demonstrated ability to meet the job requirements through a comparable number of years of work experience.
* Requires very good knowledge of general administrative/manufacturing operations procedures and knowledge of job specific processes to successfully execute and complete the more progressive/complex duties of the job.
* Must have an in-depth knowledge of EFI processes and press, bind and mail requirements.
* Ability to follow company policy and understand any rules or regulations governing the work being completed and impact work has on department or company.
* Must have very good knowledge of technology to include computers and software programs such as MS Office or MAC word processing, spreadsheets or other programs specific to the job in order to complete duties successfully.
* Requires good knowledge of multiple functions or areas of the business in which there is frequent contact with while completing daily work assignments of the job.
* Must have very good oral and written communication skills sufficient to explain departmental policy, methods and/or procedures when completing assignments.
* Requires very good organizational skills sufficient to accomplish work by established deadlines and ability to coordinate phases of work with others.
* Must be able to work weekends and holidays.
* Additional job knowledge, skills, and/or abilities specific to a department may be listed on the staffing requisition.
* Coordinate all inputs, including but not limited to, print order, mail file, supplied inserts, outsource needs, and verifies completions
* Generate the EFI (Prograph) job plan for each individual job based on information received from the Account Specialist
* Daily communication with required Account Specialists
* Ensure job instructions are followed and are accurate
* Monitor all open jobs and confirm they are meeting quality standards
* Follow a detailed checklist to ensure all data is received and the process is completed appropriately
* Prepare billing summaries when jobs are completed
* Performs other related duties and participates in special projects as assigned.
Qualifications:
* HS diploma or equivalent with 4-6 years of relevant administrative/operational support in manufacturing operations or office environment directly related to the duties of the job, OR demonstrated ability to meet the job requirements through a comparable number of years of work experience.
* Requires very good knowledge of general administrative/manufacturing operations procedures and knowledge of job specific processes to successfully execute and complete the more progressive/complex duties of the job.
* Must have an in-depth knowledge of EFI processes and press, bind and mail requirements.
* Ability to follow company policy and understand any rules or regulations governing the work being completed and impact work has on department or company.
* Must have very good knowledge of technology to include computers and software programs such as MS Office or MAC word processing, spreadsheets or other programs specific to the job in order to complete duties successfully.
* Requires good knowledge of multiple functions or areas of the business in which there is frequent contact with while completing daily work assignments of the job.
* Must have very good oral and written communication skills sufficient to explain departmental policy, methods and/or procedures when completing assignments.
* Requires very good organizational skills sufficient to accomplish work by established deadlines and ability to coordinate phases of work with others.
* Must be able to work weekends and holidays.
* Additional job knowledge, skills, and/or abilities specific to a department may be listed on the staffing requisition.
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Account planner job description example 3
Spectrum account planner job description
Spectrum Reach is looking for a dynamic Account Planner to support our media market in Evansville, IN.
Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.
At Spectrum Reach we offer a hybrid work arrangement for most roles.
What You Will Do
The Account Planner is a strategic partner to Account Executives. This position plays a key role in translating customer advertising objectives into data driven and effective ad schedules. This key team member is integral in helping the sales team to maximize multiscreen solutions, which has a direct impact on our ability to deliver and exceed on client's marketing and advertising expectations. This individual will have a passion for marketing and advertising sales and will be closely aligned with other sales team members and cross functional groups. This position requires strong communication skills and strong attention to detail, in a fast paced sales environment.
Responsibilities
+ Proactively pulls information from Client Needs Analysis and works with Account Executives to understand client marketing objectives.
+ Create effective data driven multi-screen advertising schedules for all clients.
+ Utilize Kantar, Polk, Nielsen, com Score, Set Top Box data and other research metrics to make proposal recommendations.
+ Create presentations that can be delivered as complete solutions achieving all client needs; partner with Marketing and Research functions to pull information to tell the appropriate story to clients.
+ Maximize inventory usage to ensure proposal delivery.
+ Create an open honest communication line with all Account Executives (May need to balance the competing needs of multiple Account Executives at the same time).
+ Be able to sell through the rationale of each campaign recommendation for the Account Executive to deliver to the client and be grounded in research and data to achieve client objectives.
+ Regularly meet and gather feedback on the client schedules that were built to understand necessary changes to improve future schedules.
+ Compare purchased schedule with the original avail to ensure delivery against client needs.
+ Utilize tools to ensure all necessary accounts meet Posting requirements.
+ Partner with Account Executives to review and evaluate campaign effectiveness.
+ Work closely with Pricing and Inventory to ensure that all inventory is used effectively and priced appropriately.
+ Work cross functionally to create and incorporate local packages into schedules.
What We Are Looking For
+ 1+ years of experience in media sales a strong plus
+ Knowledge of cable television, digital products, and advanced advertising products is a plus.
+ Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view-ability to craft and tell a compelling story.
+ Previous experience supporting a team of Sales, advertising, or marketing professionals is helpful but not required. Previous experience in an Ad Agency, Media, and/or Ad Sales team is highly preferred.
+ Experience and strong knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and com Score are helpful.
+ Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies.
+ Needs to have the ability to decipher between client needs, for example, 'branding' campaigns VS 'call to action' and the difference between those schedules
+ Familiar with writing rationales and/or agency POVs ("point of views")
+ Clear knowledge of media terms as well as media formulas & calculations. Experience estimating ratings is helpful.
+ Ability to back-up work and have good logic to creating schedules
+ A minimum of a Bachelor's degree in Marketing, Business or a related field is preferred.
ASA300 321030-2 321030BR
Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.
At Spectrum Reach we offer a hybrid work arrangement for most roles.
What You Will Do
The Account Planner is a strategic partner to Account Executives. This position plays a key role in translating customer advertising objectives into data driven and effective ad schedules. This key team member is integral in helping the sales team to maximize multiscreen solutions, which has a direct impact on our ability to deliver and exceed on client's marketing and advertising expectations. This individual will have a passion for marketing and advertising sales and will be closely aligned with other sales team members and cross functional groups. This position requires strong communication skills and strong attention to detail, in a fast paced sales environment.
Responsibilities
+ Proactively pulls information from Client Needs Analysis and works with Account Executives to understand client marketing objectives.
+ Create effective data driven multi-screen advertising schedules for all clients.
+ Utilize Kantar, Polk, Nielsen, com Score, Set Top Box data and other research metrics to make proposal recommendations.
+ Create presentations that can be delivered as complete solutions achieving all client needs; partner with Marketing and Research functions to pull information to tell the appropriate story to clients.
+ Maximize inventory usage to ensure proposal delivery.
+ Create an open honest communication line with all Account Executives (May need to balance the competing needs of multiple Account Executives at the same time).
+ Be able to sell through the rationale of each campaign recommendation for the Account Executive to deliver to the client and be grounded in research and data to achieve client objectives.
+ Regularly meet and gather feedback on the client schedules that were built to understand necessary changes to improve future schedules.
+ Compare purchased schedule with the original avail to ensure delivery against client needs.
+ Utilize tools to ensure all necessary accounts meet Posting requirements.
+ Partner with Account Executives to review and evaluate campaign effectiveness.
+ Work closely with Pricing and Inventory to ensure that all inventory is used effectively and priced appropriately.
+ Work cross functionally to create and incorporate local packages into schedules.
What We Are Looking For
+ 1+ years of experience in media sales a strong plus
+ Knowledge of cable television, digital products, and advanced advertising products is a plus.
+ Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view-ability to craft and tell a compelling story.
+ Previous experience supporting a team of Sales, advertising, or marketing professionals is helpful but not required. Previous experience in an Ad Agency, Media, and/or Ad Sales team is highly preferred.
+ Experience and strong knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and com Score are helpful.
+ Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies.
+ Needs to have the ability to decipher between client needs, for example, 'branding' campaigns VS 'call to action' and the difference between those schedules
+ Familiar with writing rationales and/or agency POVs ("point of views")
+ Clear knowledge of media terms as well as media formulas & calculations. Experience estimating ratings is helpful.
+ Ability to back-up work and have good logic to creating schedules
+ A minimum of a Bachelor's degree in Marketing, Business or a related field is preferred.
ASA300 321030-2 321030BR
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Updated March 14, 2024
Updated March 14, 2024