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Account planner skills for your resume and career

Updated January 8, 2025

5 min read

Below we've compiled a list of the most critical account planner skills. We ranked the top skills for account planners based on the percentage of resumes they appeared on. For example, 26.6% of account planner resumes contained digital marketing as a skill. Continue reading to find out what skills an account planner needs to be successful in the workplace.

15 account planner skills for your resume and career

1. Digital Marketing

Here's how account planners use digital marketing:

Focused on identifying creative solutions to enhance digital marketing strategies to drive brand awareness and customer engagement for clients.
Assist personnel with strategic digital marketing and public relations campaigns inclusive of digital branding, marketing and communication solutions.

2. Media Sales

Here's how account planners use media sales:

Support Tribune 365 media sales national west coast team.
Negotiated with media sales companies to obtain the best rates and most appropriate media spaces in broadcast advertising.

3. Nielsen

Nielsen is an independent global measurement and data company for consumer goods, consumer behavior, and fast-moving media. Nielsen provides its clients with market research, information, and data on what people around the world and locally watch, hear and buy, and how those choices intersect.

Here's how account planners use nielsen:

Gather Strata and Nielsen data to obtain television programming information, i.e.
Partnered with comScore, TNS, Nielsen and eMarketer to provide fresh benchmarks keeping our advertisers in front of their demographics.

4. Account Executives

Account executives help build good relationships with new and existing clients. They interact with brand teams and clients, making them the point of contact. A sales development representative responsibilities entail facilitating sales, generating potential leads, and referring customers to the best salesperson. To succeed in this job post, you need to have the best customer service, math, analytical, interpersonal, and communication skills. A bachelor's degree in business marketing, sales, or a similar field fits this role.

Here's how account planners use account executives:

Assist Account Executives in prospecting by identifying each day business development opportunities.
Work with Account Executives to develop an optimal advertising mix for their dealer through the use of cable and online advertising.

5. PowerPoint

Here's how account planners use powerpoint:

Performed weighted analysis of audience rating results using SPSS and Advanced Excel and created PowerPoint Presentations for media coverage.
Create PowerPoint presentations incorporating multiple media (audio and video) and extensive graphics/ animations.

6. Creative Strategy

Here's how account planners use creative strategy:

Consolidated the analytical data and qualitative insights for a beer brand supporting creative strategy development.

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7. Qualitative Research

Here's how account planners use qualitative research:

Developed, directed and evaluated quantitative and qualitative research that answers key questions and provides fodder for insight identification.
Conducted and managed quantitative and qualitative research for Mattel and Sunkist.

8. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how account planners use account management:

General competitive overview research for account management team.
Interact with account management, coordinators, and production staff regarding job specifications, job status, and estimates.

9. Creative Briefs

Here's how account planners use creative briefs:

Developed brand models and creative briefs
Performed ethnographic research and wrote creative briefs for Pizza Hut.

10. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how account planners use market research:

Analyzed case studies, statistical data and market research to assist in positioning ad campaigns and new business acquisitions.
Compiled extensive market research for local cookie business who sought to expand their client base to business groups.

11. Account Planning

Here's how account planners use account planning:

Spearheaded entry into implementation of innovative account planning theories within the agency.
Conduct account planning and determine methods for increasing average sale among clients.

12. Client Objectives

Client objectives are the small steps that a client can take to accomplish the plan goal. Whenever the client accomplishes an objective, he/she gets a feeling of progress.

Here's how account planners use client objectives:

Analyze client objectives and interpret qualitative data to create effective on-air and digital advertising campaigns.
Lead strategist on global rebrand of Rosetta Stone Assessed client objectives and developed brand platform.

13. Quantitative Research

Here's how account planners use quantitative research:

Managed/conducted customer insights, trend analyses, ethnography, qualitative and quantitative research for Integer Clients.
Generated strategic insights using qualitative and quantitative research tools to solve advertising and marketing challenges.

14. Primary Research

Primary research is a type of study wherein the researcher, marketing research analyst, and other related professionals conduct and execute the analysis. This means that it involves a direct source of information through an interview process, survey forms, questionnaires, focus group discussion, observation, and other research methods.

Here's how account planners use primary research:

Designated and facilitated qualitative and quantitative primary research.
Headed up the primary research through focus groups, web and print surveys, and concept testing for Nissan campaign.

15. Competitive Landscape

Here's how account planners use competitive landscape:

Researched competitive landscape, opportunities, and trends and shared knowledge of the Fast Food industry with team members

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List of account planner skills to add to your resume

The most important skills for an account planner resume and required skills for an account planner to have include:

Digital Marketing
Media Sales
Nielsen
Account Executives
PowerPoint
Creative Strategy
Qualitative Research
Account Management
Creative Briefs
Market Research
Account Planning
Client Objectives
Quantitative Research
Primary Research
Competitive Landscape

Creative Development
Brand Marketing
Target Audience
Retail Sales
Client Presentations
Client Relationships
RFP
Consumer Insights
Discussion Guides
Sales Plan
Strategic Direction
AE
Media Buying
Product Knowledge
Sales Performance

Media Planning
B2B Marketing
Research Findings
Competitive Analysis
Channel Marketing
Brand Positioning
Brand Planning
Brand Development
Strategic Development
ROI
MRP
Business Development
Consumer Research

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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