We calculated that 27% of Account Planners are proficient in Digital Marketing, Media Sales, and Nielsen. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Account Planners that have these skills listed on their resume here:
- Digital Marketing, 27%
Focused on identifying creative solutions to enhance digital marketing strategies to drive brand awareness and customer engagement for clients.
- Media Sales, 11%
Support Tribune 365 media sales national west coast team.
- Nielsen, 9%
Gather Strata and Nielsen data to obtain television programming information, i.e.
- Account Executives, 9%
Assist Account Executives in prospecting by identifying each day business development opportunities.
- PowerPoint, 4%
Performed weighted analysis of audience rating results using SPSS and Advanced Excel and created PowerPoint Presentations for media coverage.
- Creative Strategy, 3%
Consolidated the analytical data and qualitative insights for a beer brand supporting creative strategy development.
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Most account planners list "digital marketing," "media sales," and "nielsen" as skills on their resumes. We go into more details on the most important account planner responsibilities here: Arguably the most important personality trait for an account planner to have happens to be detail oriented. An example from a resume said this about the skill, "market research analysts must be detail oriented because they often do precise data analysis." Additionally, other resumes have pointed out that account planners can use detail oriented to "created and updated detailed forecasting spreadsheets, revenue tracking data, sales performance, and other regional sales metrics. " Another trait important for fulfilling account planner duties is analytical skills. According to a account planner resume, "market research analysts must be able to understand large amounts of data and information." Here's an example of how account planners are able to utilize analytical skills: "experience planning group distilled qualitative and quantitative consumer research data into concise, actionable insights used to create meaningful digital experiences. " Account planners are also known for communication skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a account planner resume: "market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." We also found this resume example that details how this skill is put to the test: "used qualitative research to inform strategic thinking into brand development and brand communication. "
See the full list of account planner skills.
Before becoming an account planner, 81.9% earned their bachelor's degree. When it comes down to graduating with a master's degree, 9.4% account planners went for the extra education. If you're wanting to pursue this career, it may be impossible to be successful with a high school degree. In fact, most account planners have a college degree. But about one out of every nine account planners didn't attend college at all.
Those account planners who do attend college, typically earn either a business degree or a marketing degree. Less commonly earned degrees for account planners include a advertising degree or a communication degree.
Once you've obtained the level of education you're comfortable with, you might start applying to companies to become an account planner. We've found that most account planner resumes include experience from Spectrum, PVH, and American Electric Power. Of recent, Spectrum had 30 positions open for account planners. Meanwhile, there are 4 job openings at PVH and 2 at American Electric Power.
If you're interested in companies where account planners make the most money, you'll want to apply for positions at Google, TBWA Worldwide, and Razorfish. We found that at Google, the average account planner salary is $115,233. Whereas at TBWA Worldwide, account planners earn roughly $93,970. And at Razorfish, they make an average salary of $89,125.
View more details on account planner salaries across the United States.
We also looked into companies who hire account planners from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include Ogilvy, Macy's, and Edelman.