An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.

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Account Planner Responsibilities

Here are examples of responsibilities from real account planner resumes representing typical tasks they are likely to perform in their roles.

  • Guide production planning activities ranging from developing and revising production schedules, forecasting trends and customer demand, and managing logistics.
  • Direct inbound or outbound logistics operations, such as transportation or warehouse activities, safety performance, or logistics quality management.
  • Coordinate the quality control for clients' letters and mailings as well as ran data pulls and file selects for clients.

Account Planner Job Description

When it comes to understanding what an account planner does, you may be wondering, "should I become an account planner?" The data included in this section may help you decide. Compared to other jobs, account planners have a growth rate described as "much faster than average" at 20% between the years 2018 - 2028, according to the Bureau of Labor Statistics. In fact, the number of account planner opportunities that are predicted to open up by 2028 is 139,200.

An account planner annual salary averages $71,823, which breaks down to $34.53 an hour. However, account planners can earn anywhere from upwards of $48,000 to $107,000 a year. This means that the top-earning account planners make $54,000 more than the lowest-earning ones.

Once you've become an account planner, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a marketing specialist, marketing assistant, research specialist, and marketing analyst.

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Account Planner Skills and Personality Traits

We calculated that 27% of Account Planners are proficient in Digital Marketing, Media Sales, and Nielsen. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.

We break down the percentage of Account Planners that have these skills listed on their resume here:

  • Digital Marketing, 27%

    Focused on identifying creative solutions to enhance digital marketing strategies to drive brand awareness and customer engagement for clients.

  • Media Sales, 11%

    Support Tribune 365 media sales national west coast team.

  • Nielsen, 9%

    Gather Strata and Nielsen data to obtain television programming information, i.e.

  • Account Executives, 9%

    Assist Account Executives in prospecting by identifying each day business development opportunities.

  • PowerPoint, 4%

    Performed weighted analysis of audience rating results using SPSS and Advanced Excel and created PowerPoint Presentations for media coverage.

  • Creative Strategy, 3%

    Consolidated the analytical data and qualitative insights for a beer brand supporting creative strategy development.

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Most account planners list "digital marketing," "media sales," and "nielsen" as skills on their resumes. We go into more details on the most important account planner responsibilities here:

  • Arguably the most important personality trait for an account planner to have happens to be detail oriented. An example from a resume said this about the skill, "market research analysts must be detail oriented because they often do precise data analysis." Additionally, other resumes have pointed out that account planners can use detail oriented to "created and updated detailed forecasting spreadsheets, revenue tracking data, sales performance, and other regional sales metrics. "
  • Another trait important for fulfilling account planner duties is analytical skills. According to a account planner resume, "market research analysts must be able to understand large amounts of data and information." Here's an example of how account planners are able to utilize analytical skills: "experience planning group distilled qualitative and quantitative consumer research data into concise, actionable insights used to create meaningful digital experiences. "
  • Account planners are also known for communication skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a account planner resume: "market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." We also found this resume example that details how this skill is put to the test: "used qualitative research to inform strategic thinking into brand development and brand communication. "
  • See the full list of account planner skills.

    Before becoming an account planner, 81.9% earned their bachelor's degree. When it comes down to graduating with a master's degree, 9.4% account planners went for the extra education. If you're wanting to pursue this career, it may be impossible to be successful with a high school degree. In fact, most account planners have a college degree. But about one out of every nine account planners didn't attend college at all.

    Those account planners who do attend college, typically earn either a business degree or a marketing degree. Less commonly earned degrees for account planners include a advertising degree or a communication degree.

    Once you've obtained the level of education you're comfortable with, you might start applying to companies to become an account planner. We've found that most account planner resumes include experience from Spectrum, PVH, and American Electric Power. Of recent, Spectrum had 30 positions open for account planners. Meanwhile, there are 4 job openings at PVH and 2 at American Electric Power.

    If you're interested in companies where account planners make the most money, you'll want to apply for positions at Google, TBWA Worldwide, and Razorfish. We found that at Google, the average account planner salary is $115,233. Whereas at TBWA Worldwide, account planners earn roughly $93,970. And at Razorfish, they make an average salary of $89,125.

    View more details on account planner salaries across the United States.

    We also looked into companies who hire account planners from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include Ogilvy, Macy's, and Edelman.

    The three companies that hire the most prestigious account planners are:

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    What Marketing Specialists Do

    A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

    In this section, we take a look at the annual salaries of other professions. Take marketing specialist for example. On average, the marketing specialists annual salary is $16,881 lower than what account planners make on average every year.

    While their salaries may differ, one common ground between account planners and marketing specialists are a few of the skills required in each craft. In both careers, employees bring forth skills like digital marketing, media sales, and powerpoint.

    These skill sets are where the common ground ends though. An account planner responsibility is more likely to require skills like "mri," "nielsen," "account executives," and "creative strategy." Whereas a marketing specialist requires skills like "marketing campaigns," "project management," "email marketing," and "customer service." Just by understanding these different skills you can see how different these careers are.

    Marketing specialists receive the highest salaries in the technology industry coming in with an average yearly salary of $64,666. But account planners are paid more in the professional industry with an average salary of $73,529.

    Marketing specialists tend to reach similar levels of education than account planners. In fact, marketing specialists are 0.4% less likely to graduate with a Master's Degree and 0.2% less likely to have a Doctoral Degree.

    What Are The Duties Of a Marketing Assistant?

    A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

    Next up, we have the marketing assistant profession to look over. This career brings along a lower average salary when compared to an account planner annual salary. In fact, marketing assistants salary difference is $32,381 lower than the salary of account planners per year.

    While the salary may be different for these job positions, there is one similarity and that's a few of the skills needed to perform certain duties. We used info from lots of resumes to find that both account planners and marketing assistants are known to have skills such as "powerpoint," "market research," and "rfp. "

    In addition to the difference in salary, there are some other key differences that are worth noting. For example, account planner responsibilities are more likely to require skills like "digital marketing," "media sales," "mri," and "nielsen." Meanwhile, a marketing assistant might be skilled in areas such as "customer service," "marketing campaigns," "trade shows," and "email campaigns." These differences highlight just how different the day-to-day in each role looks.

    Marketing assistants may earn a lower salary than account planners, but marketing assistants earn the most pay in the finance industry with an average salary of $43,819. On the other side of things, account planners receive higher paychecks in the professional industry where they earn an average of $73,529.

    On the topic of education, marketing assistants earn similar levels of education than account planners. In general, they're 3.9% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.

    How a Research Specialist Compares

    In a laboratory setting, a research specialist's responsibilities primarily revolve around conducting thorough research and analysis, producing extensive detailed reports, reviewing results, and coordinating with senior researchers and other laboratory personnel to ensure the accuracy of results. Furthermore, a research specialist may contribute their expertise to other publications and articles, train or supervise new researchers, and implement all laboratory guidelines and safety regulations at all times.

    The research specialist profession generally makes a lower amount of money when compared to the average salary of account planners. The difference in salaries is research specialists making $19,161 lower than account planners.

    By looking over several account planners and research specialists resumes, we found that both roles utilize similar skills, such as "mri," "powerpoint," and "market research." But beyond that the careers look very different.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, an account planner is likely to be skilled in "digital marketing," "media sales," "nielsen," and "account executives," while a typical research specialist is skilled in "data collection," "patients," "research projects," and "data analysis."

    Additionally, research specialists earn a higher salary in the technology industry compared to other industries. In this industry, they receive an average salary of $75,769. Additionally, account planners earn an average salary of $73,529 in the professional industry.

    Research specialists are known to earn higher educational levels when compared to account planners. Additionally, they're 7.2% more likely to graduate with a Master's Degree, and 4.7% more likely to earn a Doctoral Degree.

    Description Of a Marketing Analyst

    A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

    The fourth career we look at typically earns lower pay than account planners. On average, marketing analysts earn a difference of $12,443 lower per year.

    According to resumes from both account planners and marketing analysts, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "digital marketing," "media sales," and "nielsen. "

    While some skills are shared by these professions, there are some differences to note. "mri," "account executives," "creative strategy," and "qualitative research" are skills that have shown up on account planners resumes. Additionally, marketing analyst uses skills like sql, google analytics, marketing campaigns, and crm on their resumes.

    Marketing analysts earn a higher salary in the finance industry with an average of $73,807. Whereas, account planners earn the highest salary in the professional industry.

    The average resume of marketing analysts showed that they earn higher levels of education to account planners. So much so that the likelihood of them earning a Master's Degree is 5.9% more. Additionally, they're less likely to earn a Doctoral Degree by 0.2%.