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Working As an Account Strategist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $70,000

    Average Salary

What Does An Account Strategist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Account Strategist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Average Length of Employment
Account Director 3.1 years
Senior Strategist 2.7 years
Strategist 2.2 years
Account Strategist 2.0 years
Digital Strategist 1.6 years
Search Strategist 1.5 years
Top Careers Before Account Strategist
Internship 9.3%
Consultant 4.0%
Server 3.2%
Top Careers After Account Strategist
Manager 5.7%
Principal 4.1%
Consultant 3.3%
Internship 3.3%

Do you work as an Account Strategist?

Average Yearly Salary
$70,000
Show Salaries
$48,000
Min 10%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$70,000
Median 50%
$104,000
Max 90%
Best Paying Company
Google
Highest Paying City
San Francisco, CA
Highest Paying State
Washington
Avg Experience Level
1.6 years
How much does an Account Strategist make at top companies?
The national average salary for an Account Strategist in the United States is $70,804 per year or $34 per hour. Those in the bottom 10 percent make under $48,000 a year, and the top 10 percent make over $104,000.

Real Account Strategist Salaries

Job Title Company Location Start Date Salary
Account Strategist Google Inc. Mountain View, CA Jan 04, 2016 $163,800
Account Strategist The Weisscomm Group Ltd. San Francisco, CA Feb 20, 2010 $150,000
Account Strategist The Weisscomm Group Ltd. San Francisco, CA Feb 10, 2010 $150,000
Account Strategist (Client Services Manager) Google Inc. Mountain View, CA Jan 04, 2013 $134,000
Account Strategist Google Inc. Mountain View, CA Aug 20, 2014 $120,000
Account Strategist/Strategist Google Inc. Mountain View, CA Jan 12, 2015 $116,272
Senior Account Strategist Outbrain Inc. New York, NY Jun 09, 2014 $100,000 -
$125,000
Senior Account Strategist Google Inc. New York, NY Aug 18, 2015 $95,000
Account Strategist Google Inc. New York, NY May 01, 2016 $93,184
Account Strategist Google Inc. Mountain View, CA Feb 14, 2011 $90,900
Account Strategist Google Inc. Mountain View, CA Jun 28, 2013 $88,000
Digital Account Strategist Electric Artists Inc. New York, NY Feb 21, 2011 $87,132
Account Strategist Google Inc. Mountain View, CA Sep 05, 2015 $84,200
Account Strategist Google Inc. Mountain View, CA Sep 22, 2016 $79,200
Account Strategist Google Inc. Mountain View, CA Aug 18, 2015 $75,500
Account Strategist Google Inc. Mountain View, CA Sep 11, 2014 $75,500
Marketing Account Strategist Studio 65 LLC New York, NY Aug 26, 2016 $75,000
Account Strategist (Online Community Project Lead) Google Inc. Mountain View, CA Oct 01, 2011 $75,000
Account Strategist Google Inc. Mountain View, CA Feb 24, 2015 $74,600
Account Strategist, Adwords Google Inc. New York, NY Oct 01, 2011 $72,759
Account Strategist Google Inc. Chicago, IL Jun 05, 2016 $71,000
Account Management Strategist Facebook, Inc. Palo Alto, CA Dec 01, 2009 $70,000
Accountant & Data Strategist Data Samurai Bethlehem, PA Sep 18, 2015 $70,000
Account Strategist, Adsense Google Inc. Mountain View, CA Oct 01, 2010 $67,000
Account Strategist Google Inc. Mountain View, CA Jan 04, 2010 $65,355
Hispanic Account Strategist-Traffic Outbrain, Inc. New York, NY May 20, 2013 $65,000
Account Strategist Google Inc. CA Sep 29, 2014 $65,000

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Top Skills for An Account Strategist

  1. Google Analytics
  2. Campaign Performance Data
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Used Google Analytics & internal tools to report on client acquisition, sales funnels, bounce rates, demographics and more.
  • Analyzed campaign performance data in order to suggest structural and editorial improvements for campaign optimization.
  • Manage social media platforms which included generating and sharing content, online community management, and conducting regular analytic reviews.
  • Consulted advertisers on optimizing Adwords accounts and built new SEM campaigns on Mobile, Search, and YouTube for new advertisers.
  • Provide consultations to a portfolio of over 200 clients/quarter to improve advertisers' campaign performance and improve ROI using Google AdWords

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Top 10 Best States for Account Strategists

  1. Idaho
  2. Washington
  3. Minnesota
  4. Delaware
  5. Oregon
  6. New York
  7. New Jersey
  8. Connecticut
  9. Rhode Island
  10. South Dakota
  • (42 jobs)
  • (251 jobs)
  • (218 jobs)
  • (28 jobs)
  • (125 jobs)
  • (868 jobs)
  • (245 jobs)
  • (134 jobs)
  • (34 jobs)
  • (25 jobs)

Account Strategist Demographics

Gender

Female

52.6%

Male

34.1%

Unknown

13.3%
Ethnicity

White

64.0%

Hispanic or Latino

11.6%

Black or African American

10.6%

Asian

10.2%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

50.0%

French

12.5%

Arabic

6.3%

Irish

3.1%

Vietnamese

3.1%

German

3.1%

Persian

3.1%

Hindi

3.1%

Hebrew

3.1%

Russian

3.1%

Polish

3.1%

Thai

3.1%

Italian

3.1%
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Account Strategist Education

Schools

Eastern Michigan University

15.6%

Michigan State University

11.0%

University of Texas at Austin

8.3%

University of Missouri - Columbia

6.4%

Washtenaw Community College

5.5%

Arizona State University

4.6%

University of California - Berkeley

4.6%

George Washington University

4.6%

Boston University

3.7%

University of Michigan - Ann Arbor

3.7%

New York University

3.7%

Wayne State University

3.7%

Brigham Young University

3.7%

University of Phoenix

3.7%

Northeastern University

3.7%

Syracuse University

2.8%

University of Illinois at Urbana-Champaign

2.8%

Sonoma State University

2.8%

American University

2.8%

Pennsylvania State University

2.8%
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Majors

Business

20.6%

Marketing

15.6%

Communication

13.0%

Psychology

6.5%

Advertising

6.5%

Journalism

4.6%

Economics

4.2%

Political Science

3.4%

English

3.4%

Public Relations

3.1%

Business Communications

3.1%

Management

2.7%

Accounting

2.3%

Law

1.9%

International Business

1.5%

Writing

1.5%

Journalism And Mass Communications

1.5%

Finance

1.5%

History

1.5%

Computer Information Systems

1.5%
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Degrees

Bachelors

61.6%

Masters

15.9%

Other

12.7%

Associate

4.6%

Certificate

2.2%

Doctorate

1.9%

Diploma

1.1%
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