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Become An Account Strategist

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Working As An Account Strategist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $81,700

    Average Salary

What Does An Account Strategist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Account Strategist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Account Strategist jobs

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Account Strategist Demographics

Gender

Female

58.8%

Male

39.8%

Unknown

1.4%
Ethnicity

White

81.1%

Asian

10.0%

Hispanic or Latino

6.6%

Unknown

1.8%

Black or African American

0.5%
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Languages Spoken

Spanish

40.7%

French

14.8%

Arabic

7.4%

Irish

3.7%

Vietnamese

3.7%

German

3.7%

Persian

3.7%

Hindi

3.7%

Hebrew

3.7%

Russian

3.7%

Polish

3.7%

Thai

3.7%

Italian

3.7%
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Account Strategist Education

Schools

Eastern Michigan University

18.2%

Michigan State University

12.1%

University of Texas at Austin

7.6%

Northwestern University

6.1%

University of Illinois at Urbana-Champaign

4.5%

Boston University

4.5%

University of Michigan - Ann Arbor

4.5%

Sonoma State University

4.5%

University of Missouri - Columbia

4.5%

Syracuse University

3.0%

University of Texas at Arlington

3.0%

Northern Arizona University

3.0%

University of Pennsylvania

3.0%

New York University

3.0%

Ohio State University

3.0%

Wayne State University

3.0%

Brigham Young University

3.0%

Pennsylvania State University

3.0%

Washtenaw Community College

3.0%

University of California - Los Angeles

3.0%
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Majors

Business

22.2%

Marketing

14.1%

Communication

14.1%

Advertising

6.7%

Public Relations

5.9%

Psychology

5.2%

Economics

4.4%

Business Communications

3.0%

Journalism

3.0%

English

3.0%

History

3.0%

Political Science

2.2%

Law

2.2%

Liberal Arts

2.2%

International Business

1.5%

Teaching English As A Second Language

1.5%

Management

1.5%

Agricultural Public Services

1.5%

Photography

1.5%

Social Sciences

1.5%
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Degrees

Bachelors

58.1%

Masters

16.8%

Other

15.2%

Associate

5.8%

Doctorate

2.1%

Certificate

1.6%

Diploma

0.5%
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Real Account Strategist Salaries

Job Title Company Location Start Date Salary
Account Strategist Google Inc. Mountain View, CA Jan 04, 2016 $163,800
Account Strategist The Weisscomm Group Ltd. San Francisco, CA Feb 20, 2010 $150,000
Account Strategist The Weisscomm Group Ltd. San Francisco, CA Feb 10, 2010 $150,000
Account Strategist (Client Services Manager) Google Inc. Mountain View, CA Jan 04, 2013 $134,000
Account Strategist Google Inc. Mountain View, CA Aug 20, 2014 $120,000
Account Strategist/Strategist Google Inc. Mountain View, CA Jan 12, 2015 $116,272
Senior Account Strategist Outbrain Inc. New York, NY Jun 09, 2014 $100,000 -
$125,000
Senior Account Strategist Google Inc. New York, NY Aug 18, 2015 $95,000
Account Strategist Google Inc. New York, NY May 01, 2016 $93,184
Account Strategist Google Inc. Mountain View, CA Feb 14, 2011 $90,900
Account Strategist Google Inc. Mountain View, CA Jun 28, 2013 $88,000
Digital Account Strategist Electric Artists Inc. New York, NY Feb 21, 2011 $87,132
Account Strategist Google Inc. Mountain View, CA Sep 05, 2015 $84,200
Account Strategist Google Inc. Mountain View, CA Sep 22, 2016 $79,200
Account Strategist Google Inc. Mountain View, CA Aug 18, 2015 $75,500
Account Strategist Google Inc. Mountain View, CA Sep 11, 2014 $75,500
Marketing Account Strategist Studio 65 LLC New York, NY Aug 26, 2016 $75,000
Account Strategist (Online Community Project Lead) Google Inc. Mountain View, CA Oct 01, 2011 $75,000
Account Strategist Google Inc. Mountain View, CA Feb 24, 2015 $74,600
Account Strategist, Adwords Google Inc. New York, NY Oct 01, 2011 $72,759
Account Strategist Google Inc. Chicago, IL Jun 05, 2016 $71,000
Accountant & Data Strategist Data Samurai Bethlehem, PA Sep 18, 2015 $70,000
Account Management Strategist Facebook, Inc. Palo Alto, CA Dec 01, 2009 $70,000
Account Strategist, Adsense Google Inc. Mountain View, CA Oct 01, 2010 $67,000
Account Strategist Google Inc. Mountain View, CA Jan 04, 2010 $65,355
Account Strategist Google Inc. CA Sep 29, 2014 $65,000
Hispanic Account Strategist-Traffic Outbrain, Inc. New York, NY May 20, 2013 $65,000

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Top Skills for An Account Strategist

GoogleAdwordsGoogleAnalyticsOnlineAdvertisersEmailROIYoutubeInitiativesAccountManagementSem/SeoCampaignPerformanceDataPPCBusinessDevelopmentCustomerServiceCRMClientRelationshipsSearchEngineSMBProjectManagementRFP

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Top Account Strategist Skills

  1. Google Adwords
  2. Google Analytics
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Provide account structure and optimize for advertisers using Google Adwords.
  • Work with Google Analytics to form reports to show advertiser's the week over week improvements.
  • Help businesses tell their story, build trust online and present themselves in a way that drives business.
  • Articulate in delivering presentations to diverse audiences including advertisers and employees.
  • Reviewed inquiries and business related questions on an average of 200 phone calls and 600 emails per month.

Top Account Strategist Employers

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