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Become An Account Strategist

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Working As An Account Strategist

  • Interacting With Computers
  • Processing Information
  • Getting Information
  • Evaluating Information to Determine Compliance with Standards
  • Organizing, Planning, and Prioritizing Work
  • Mostly Sitting

  • Repetitive

  • $81,700

    Average Salary

What Does An Account Strategist Do At Resolution Media, Inc.

* Strategic Account Management
* Provide daily account management via phone, email and/or direct contact with clients, project, production & management teams
* Develop, manage and coordinate campaign strategies for multiple clients at once
* Present and communicate campaign strategies and report results to clients
* Act as liaison between clients, project team and management to ensure flawless communications and program execution
* Develop an ongoing relationship with clients and cross-sell/up-sell various Resolution Media services as appropriate
* Campaign Management/Optimization
* Set and explain specific campaign ROI/Budget goals to project & production teams to ensure campaign work is built on time and on strategy
* Analyze ongoing results to identify campaign trends and key insights to help meet and exceed client goals
* Continuously recommend ideas/tactics and formulate campaign optimization plans with the project team
* Perform various other duties as assigned

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How To Become An Account Strategist

Most accountants and auditors need at least a bachelor’s degree in accounting or a related field. Certification within a specific field of accounting improves job prospects. For example, many accountants become Certified Public Accountants (CPAs).  

Education

Most accountant and auditor positions require at least a bachelor’s degree in accounting or a related field. Some employers prefer to hire applicants who have a master’s degree, either in accounting or in business administration with a concentration in accounting.

A few universities and colleges offer specialized programs, such as a bachelor’s degree in internal auditing. In some cases, those with associate’s degrees, as well as bookkeepers and accounting clerks who meet the education and experience requirements set by their employers, get junior accounting positions and advance to accountant positions by showing their accounting skills on the job.

Many colleges help students gain practical experience through summer or part-time internships with public accounting or business firms.

Licenses, Certifications, and Registrations

Every accountant filing a report with the Securities and Exchange Commission (SEC) is required by law to be a Certified Public Accountant (CPA). Many other accountants choose to become a CPA to enhance their job prospects or to gain clients. Many employers will often pay the costs associated with the CPA exam.

CPAs are licensed by their state’s Board of Accountancy. Becoming a CPA requires passing a national exam and meeting other state requirements. Almost all states require CPA candidates to complete 150 semester hours of college coursework to be certified, which is 30 hours more than the usual 4-year bachelor’s degree. Many schools offer a 5-year combined bachelor’s and master’s degree to meet the 150-hour requirement, but a master’s degree is not required.

A few states allow a number of years of public accounting experience to substitute for a college degree.

All states use the four-part Uniform CPA Examination from the American Institute of Certified Public Accountants (AICPA). Candidates do not have to pass all four parts at once, but most states require that they pass all four parts within 18 months of passing their first part.

Almost all states require CPAs to take continuing education to keep their license.

Certification provides an advantage in the job market because it shows professional competence in a specialized field of accounting and auditing. Accountants and auditors seek certifications from a variety of professional societies. Some of the most common certifications are listed below:

The Institute of Management Accountants offers the Certified Management Accountant (CMA) to applicants who complete a bachelor’s degree. Applicants must have worked at least 2 years in management accounting, pass a two-part exam, agree to meet continuing education requirements, and comply with standards of professional conduct. The exam covers areas such as financial statement analysis, working-capital policy, capital structure, valuation issues, and risk management. 

The Institute of Internal Auditors (IIA) offers the Certified Internal Auditor (CIA) to graduates from accredited colleges and universities who have worked for 2 years as internal auditors and have passed a four-part exam. The IIA also offers the Certified in Control Self-Assessment (CCSA), Certified Government Auditing Professional (CGAP), Certified Financial Services Auditor (CFSA), and Certification in Risk Management Assurance (CRMA) to those who pass the exams and meet educational and experience requirements.

ISACA offers the Certified Information Systems Auditor (CISA) to candidates who pass an exam and have 5 years of experience auditing information systems. Information systems experience, financial or operational auditing experience, or related college credit hours can be substituted for up to 3 years of experience in information systems auditing, control, or security.

For accountants with a CPA, the AICPA offers the option to receive any or all of the Accredited in Business Valuation (ABV), Certified Information Technology Professional (CITP), or Personal Financial Specialist (PFS) certifications. The ABV requires a written exam, completion of at least six business valuation projects, and 75 hours of continuing education. The CITP requires 1,000 hours of business technology experience and 75 hours of continuing education. Candidates for the PFS also must complete a certain amount of work experience and continuing education, and pass a written exam.

Advancement

Some top executives and financial managers have a background in accounting, internal auditing, or finance.

Beginning public accountants often advance to positions with more responsibility in 1 or 2 years and to senior positions within another few years. Those who excel may become supervisors, managers, or partners; open their own public accounting firm; or transfer to executive positions in management accounting or internal auditing in private firms.

Management accountants often start as cost accountants, junior internal auditors, or trainees for other accounting positions. As they rise through the organization, they may advance to accounting manager, chief cost accountant, budget director, or manager of internal auditing. Some become controllers, treasurers, financial vice presidents, chief financial officers, or corporation presidents.

Public accountants, management accountants, and internal auditors can move from one aspect of accounting and auditing to another. Public accountants often move into management accounting or internal auditing. Management accountants may become internal auditors, and internal auditors may become management accountants. However, it is less common for management accountants or internal auditors to move into public accounting.

Important Qualities

Analytical skills. Accountants and auditors must be able to identify issues in documentation and suggest solutions. For example, public accountants use analytical skills in their work to minimize tax liability, and internal auditors use these skills to detect fraudulent use of funds.  

Communication skills. Accountants and auditors must be able to listen carefully to facts and concerns from clients, managers, and others. They must also be able to discuss the results of their work in both meetings and written reports.

Detail oriented. Accountants and auditors must pay attention to detail when compiling and examining documentation.

Math skills. Accountants and auditors must be able to analyze, compare, and interpret facts and figures, although complex math skills are not necessary.

Organizational skills. Strong organizational skills are important for accountants and auditors who often work with a range of financial documents for a variety of clients.

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Account Strategist jobs

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Real Account Strategist Salaries

Job Title Company Location Start Date Salary
Account Strategist Google Inc. Mountain View, CA Jan 04, 2016 $163,800
Account Strategist The Weisscomm Group Ltd. San Francisco, CA Feb 20, 2010 $150,000
Account Strategist The Weisscomm Group Ltd. San Francisco, CA Feb 10, 2010 $150,000
Account Strategist (Client Services Manager) Google Inc. Mountain View, CA Jan 04, 2013 $134,000
Principal Account Strategist Google Inc. Mountain View, CA Nov 17, 2015 $128,190
Principal Account Strategist Google Inc. Mountain View, CA Apr 09, 2015 $128,190
Principal Account Strategist Google Inc. Mountain View, CA Jan 06, 2016 $127,825
Principal Account Strategist Google Inc. Mountain View, CA Dec 10, 2012 $124,000
Principal Account Strategist Google Inc. Mountain View, CA Jul 30, 2013 $120,000
Principal Account Strategist Google Inc. Mountain View, CA Sep 09, 2013 $120,000
Account Strategist Google Inc. Mountain View, CA Aug 20, 2014 $120,000
Account Strategist/Strategist Google Inc. Mountain View, CA Jan 12, 2015 $116,272
Senior Account Strategist Outbrain Inc. New York, NY Jun 09, 2014 $100,000 -
$125,000
Senior Account Strategist Google Inc. New York, NY Aug 18, 2015 $95,000
Account Strategist Google Inc. New York, NY May 01, 2016 $93,184
Account Strategist Google Inc. Mountain View, CA Feb 14, 2011 $90,900
Account Strategist Google Inc. Mountain View, CA Jun 28, 2013 $88,000
Digital Account Strategist Electric Artists Inc. New York, NY Feb 21, 2011 $87,132
Account Strategist Google Inc. Mountain View, CA Sep 05, 2015 $84,200
Account Strategist Google Inc. Mountain View, CA Sep 22, 2016 $79,200
Account Strategist Google Inc. Mountain View, CA Feb 24, 2015 $74,600
Account Strategist Google Inc. New York, NY Aug 21, 2016 $74,250
Account Strategist, Adwords Google Inc. New York, NY Oct 01, 2011 $72,759
Account Strategist Google Inc. Chicago, IL Jun 05, 2016 $71,000
Accountant & Data Strategist Data Samurai Bethlehem, PA Sep 18, 2015 $70,000
Account Management Strategist Facebook, Inc. Palo Alto, CA Dec 01, 2009 $70,000
Account Strategist, Adsense Google Inc. Mountain View, CA Oct 01, 2010 $67,000

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Top Skills for An Account Strategist

GoogleAdwordsGoogleAnalyticsOnlineAdvertisersEmailROIYoutubeInitiativesAccountManagementSem/SeoCampaignPerformanceDataPPCBusinessDevelopmentCustomerServiceCRMClientRelationshipsSearchEngineSMBProjectManagementRFP

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Top Account Strategist Skills

  1. Google Adwords
  2. Google Analytics
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Provide account structure and optimize for advertisers using Google Adwords.
  • Work with Google Analytics to form reports to show advertiser's the week over week improvements.
  • Help businesses tell their story, build trust online and present themselves in a way that drives business.
  • Articulate in delivering presentations to diverse audiences including advertisers and employees.
  • Reviewed inquiries and business related questions on an average of 200 phone calls and 600 emails per month.

Top Account Strategist Employers

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