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Account strategist vs marketing account executive

The differences between account strategists and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an account strategist, becoming a marketing account executive takes usually requires 8-10 years. Additionally, an account strategist has an average salary of $95,655, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for an account strategist include digital marketing, client facing and account management. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Account strategist vs marketing account executive overview

Account StrategistMarketing Account Executive
Yearly salary$95,655$52,986
Hourly rate$45.99$25.47
Growth rate19%10%
Number of jobs69,217188,195
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Average age3739
Years of experience610

What does an account strategist do?

An account strategist helps client accounts achieve their short and long-term goals by establishing business strategies and guidelines. They typically gather and analyze data, review feedback from clients, conduct risk assessments, perform research and analysis to identify the weaknesses and strengths of existing procedures, develop reports and presentations, and implement solutions against problem areas while working together with account managers and analysts. Moreover, an account strategist may also help address client concerns, resolving them promptly and efficiently to ensure client satisfaction.

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

Account strategist vs marketing account executive salary

Account strategists and marketing account executives have different pay scales, as shown below.

Account StrategistMarketing Account Executive
Average salary$95,655$52,986
Salary rangeBetween $66,000 And $137,000Between $36,000 And $75,000
Highest paying CitySeattle, WAReston, VA
Highest paying stateWashingtonVirginia
Best paying companyGoogleGoogle
Best paying industryTechnologyFinance

Differences between account strategist and marketing account executive education

There are a few differences between an account strategist and a marketing account executive in terms of educational background:

Account StrategistMarketing Account Executive
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Account strategist vs marketing account executive demographics

Here are the differences between account strategists' and marketing account executives' demographics:

Account StrategistMarketing Account Executive
Average age3739
Gender ratioMale, 39.9% Female, 60.1%Male, 45.1% Female, 54.9%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.1% White, 65.6% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between account strategist and marketing account executive duties and responsibilities

Account strategist example responsibilities.

  • Manage PMD and other strategic relationships for company resulting in direct/strategic partnerships with external networks including Facebook.
  • Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
  • Optimize campaigns towards client KPIs, including traffic acquisition, site engagement, and e-commerce purchases.
  • Analyze campaign performance, industry data, and market trends to drive revenue growth and higher ROI for clients.
  • Speak with advertisers' SEM to get the best ROI for the business; increasing traffic and targeting specific markets.
  • Develop analytical and graphical visuals that identify trends on several KPI s and business functions that aid senior executive decisions.
  • Show more

Marketing account executive example responsibilities.

  • Engage with the Facebook community and manage feedback and customer inquiries.
  • Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
  • Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
  • Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.
  • Show more

Account strategist vs marketing account executive skills

Common account strategist skills
  • Digital Marketing, 23%
  • Client Facing, 8%
  • Account Management, 8%
  • Google Analytics, 5%
  • ROI, 5%
  • Business Growth, 4%
Common marketing account executive skills
  • Digital Marketing, 35%
  • C-Level, 11%
  • CRM, 6%
  • Customer Satisfaction, 5%
  • Lead Generation, 4%
  • Brand Awareness, 4%

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