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The differences between account strategists and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an account strategist, becoming a marketing account executive takes usually requires 8-10 years. Additionally, an account strategist has an average salary of $95,655, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for an account strategist include digital marketing, client facing and account management. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.
| Account Strategist | Marketing Account Executive | |
| Yearly salary | $95,655 | $52,986 |
| Hourly rate | $45.99 | $25.47 |
| Growth rate | 19% | 10% |
| Number of jobs | 69,217 | 188,195 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
An account strategist helps client accounts achieve their short and long-term goals by establishing business strategies and guidelines. They typically gather and analyze data, review feedback from clients, conduct risk assessments, perform research and analysis to identify the weaknesses and strengths of existing procedures, develop reports and presentations, and implement solutions against problem areas while working together with account managers and analysts. Moreover, an account strategist may also help address client concerns, resolving them promptly and efficiently to ensure client satisfaction.
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Account strategists and marketing account executives have different pay scales, as shown below.
| Account Strategist | Marketing Account Executive | |
| Average salary | $95,655 | $52,986 |
| Salary range | Between $66,000 And $137,000 | Between $36,000 And $75,000 |
| Highest paying City | Seattle, WA | Reston, VA |
| Highest paying state | Washington | Virginia |
| Best paying company | ||
| Best paying industry | Technology | Finance |
There are a few differences between an account strategist and a marketing account executive in terms of educational background:
| Account Strategist | Marketing Account Executive | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account strategists' and marketing account executives' demographics:
| Account Strategist | Marketing Account Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 45.1% Female, 54.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.1% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |