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Account strategist skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Jonathan Byers,
Kaustav Misra Ph.D.
Below we've compiled a list of the most critical account strategist skills. We ranked the top skills for account strategists based on the percentage of resumes they appeared on. For example, 23.0% of account strategist resumes contained digital marketing as a skill. Continue reading to find out what skills an account strategist needs to be successful in the workplace.

15 account strategist skills for your resume and career

1. Digital Marketing

Here's how account strategists use digital marketing:
  • Researched consumer behavior, industry insights, and the latest innovations in tech and digital marketing.
  • Developed and managed digital marketing campaigns for successful cost per click, conversion and acquisition models.

2. Client Facing

Here's how account strategists use client facing:
  • Conducted client facing assessments and interviews, identified challenges and bottlenecks, and delivering solution recommendations to executives and directors.
  • Lead multiple client facing discovery sessions requiring business analyst / consulting direction to help identify requirements.

3. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how account strategists use account management:
  • Perform daily account management of pay per click accounts for a variety of clients.
  • Provide timely, consistent support and account management.

4. Google Analytics

Here's how account strategists use google analytics:
  • Used Google Analytics & internal tools to report on client acquisition, sales funnels, bounce rates, demographics and more.
  • Work with Google Analytics to form reports to show advertiser's the week over week improvements.

5. ROI

Here's how account strategists use roi:
  • Interact extensively with account managers and clients to determine key marketing issues and identify opportunities that deliver strong ROI.
  • Launched Dell's ROI valuation strategy resulting in 2 break-through models undergoing patent approval.

6. Business Growth

Here's how account strategists use business growth:
  • Increase business growth by optimizing advertisers' campaigns.
  • Establish and manage relationships with business decision makers in an effort to drive scalable product adoption and business growth.

7. Account Performance

Here's how account strategists use account performance:
  • Analyzed Account Performance & Campaign Strategies of Agency's Portfolio of Paid Search Campaigns.

8. Client Relationships

Here's how account strategists use client relationships:
  • Initiated inquiries and expansion measures resulting in new business acquisitions, and integration Portfolio Management and Client Relationships.
  • Balance cold calling, responding to warm leads, scheduling appointments, creating campaigns, and maintaining client relationships.

9. Google Adwords

Here's how account strategists use google adwords:
  • Conduct frequent phone consultations with clients to advise them on how to get the best return on their AdWords investment.
  • Trained to educate small and medium sized business owners on the benefits and features of Google AdWords products.

10. Marketing Campaigns

Here's how account strategists use marketing campaigns:
  • Developed creative strategy for individual Social Marketing Campaigns.
  • Develop online marketing campaigns on AdWords Search and Display networks based on the customers' marketing objectives.

11. KPIs

Here's how account strategists use kpis:
  • Optimized campaigns based on KPIs (Visits, Engagement & Conversions).
  • Ranked #2/1,000 colleagues globally in KPIs

12. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how account strategists use crm:
  • Contract negotiations and administrator for CRM tool Hiring of Sales Development Representatives, Account Managers and Internships
  • Direct initiatives included auditing existing CRM campaigns, publish findings and development and implementation of new campaign based on agency recommendation.

13. SEO

Here's how account strategists use seo:
  • Developed SEO strategies and consistently monitored client campaigns.
  • Developed and managed new accounts for search marketing (SEO), social media marketing, web design and video production.

14. Facebook

Here's how account strategists use facebook:
  • Conducted online voting via Facebook likes to determine winner and reach new potential customers.
  • Developed successful social media campaign for Schaefer, growing their Facebook page from 5k to 19k.

15. Creative Ways

Here's how account strategists use creative ways:
  • Implement creative ways to improve customer relationships, tailor and share performance-enhancing suggestions and promote other Google products.
top-skills

What skills help Account Strategists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on account strategist resumes?

Jonathan ByersJonathan Byers LinkedIn profile

Assistant Director, Virginia Polytechnic Institute and State University


- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What account strategist skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.Kaustav Misra Ph.D. LinkedIn profile

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young account strategists need?

Dr. Vallari ChandnaDr. Vallari Chandna LinkedIn profile

Chair and Associate Professor, University of Wisconsin - Green Bay

Critically, for all graduates, expertise or interests, in sustainability will be important. The reason behind this is the shift in looking at sustainability holistically and not just as something one-person does. This would also give an edge to those with degrees, specifically in sustainability. Graduates with degrees related to sustainability will often be asked to oversee or manage these across-the-board sustainability endeavors. Also, soft skills are highly desired. The ability to be better at time management, work in teams, and have a strong work ethic, will be more desirable. These are all interconnected with remote work as well. Employees who "thrived" in the pandemic were those able to manage their work-life balance, work remotely in teams, all the while performing well. The skills are thus "transferable" to both modalities of work in this way.

What technical skills for an account strategist stand out to employers?

Todd Lee GoenTodd Lee Goen LinkedIn profile

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.

List of account strategist skills to add to your resume

Account strategist skills

The most important skills for an account strategist resume and required skills for an account strategist to have include:

  • Digital Marketing
  • Client Facing
  • Account Management
  • Google Analytics
  • ROI
  • Business Growth
  • Account Performance
  • Client Relationships
  • Google Adwords
  • Marketing Campaigns
  • KPIs
  • CRM
  • SEO
  • Facebook
  • Creative Ways
  • Email Marketing
  • Market Trends
  • SEM
  • Brainstorming
  • Campaign Performance Data
  • Data Analysis
  • Business Objectives
  • Optimize Campaigns
  • Upselling
  • Content Marketing
  • PPC
  • Strategic Advice
  • Social Media Marketing
  • Business Development
  • Brand Marketing
  • Search Engine
  • Paid Search
  • Client Retention
  • Account Growth
  • CPG
  • YouTube
  • Product Adoption
  • SMB
  • Feature Development
  • RFP
  • Integrated Marketing
  • Account Strategy
  • Client Accounts
  • Search Engine Marketing
  • Revenue Growth

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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