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Account strategist skills for your resume and career
15 account strategist skills for your resume and career
1. Digital Marketing
- Researched consumer behavior, industry insights, and the latest innovations in tech and digital marketing.
- Developed and managed digital marketing campaigns for successful cost per click, conversion and acquisition models.
2. Client Facing
- Conducted client facing assessments and interviews, identified challenges and bottlenecks, and delivering solution recommendations to executives and directors.
- Lead multiple client facing discovery sessions requiring business analyst / consulting direction to help identify requirements.
3. Account Management
The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.
- Perform daily account management of pay per click accounts for a variety of clients.
- Provide timely, consistent support and account management.
4. Google Analytics
- Used Google Analytics & internal tools to report on client acquisition, sales funnels, bounce rates, demographics and more.
- Work with Google Analytics to form reports to show advertiser's the week over week improvements.
5. ROI
- Interact extensively with account managers and clients to determine key marketing issues and identify opportunities that deliver strong ROI.
- Launched Dell's ROI valuation strategy resulting in 2 break-through models undergoing patent approval.
6. Business Growth
- Increase business growth by optimizing advertisers' campaigns.
- Establish and manage relationships with business decision makers in an effort to drive scalable product adoption and business growth.
7. Account Performance
- Analyzed Account Performance & Campaign Strategies of Agency's Portfolio of Paid Search Campaigns.
8. Client Relationships
- Initiated inquiries and expansion measures resulting in new business acquisitions, and integration Portfolio Management and Client Relationships.
- Balance cold calling, responding to warm leads, scheduling appointments, creating campaigns, and maintaining client relationships.
9. Google Adwords
- Conduct frequent phone consultations with clients to advise them on how to get the best return on their AdWords investment.
- Trained to educate small and medium sized business owners on the benefits and features of Google AdWords products.
10. Marketing Campaigns
- Developed creative strategy for individual Social Marketing Campaigns.
- Develop online marketing campaigns on AdWords Search and Display networks based on the customers' marketing objectives.
11. KPIs
- Optimized campaigns based on KPIs (Visits, Engagement & Conversions).
- Ranked #2/1,000 colleagues globally in KPIs
12. CRM
CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.
- Contract negotiations and administrator for CRM tool Hiring of Sales Development Representatives, Account Managers and Internships
- Direct initiatives included auditing existing CRM campaigns, publish findings and development and implementation of new campaign based on agency recommendation.
13. SEO
- Developed SEO strategies and consistently monitored client campaigns.
- Developed and managed new accounts for search marketing (SEO), social media marketing, web design and video production.
14. Facebook
- Conducted online voting via Facebook likes to determine winner and reach new potential customers.
- Developed successful social media campaign for Schaefer, growing their Facebook page from 5k to 19k.
15. Creative Ways
- Implement creative ways to improve customer relationships, tailor and share performance-enhancing suggestions and promote other Google products.
What skills help Account Strategists find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on account strategist resumes?
- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.
What account strategist skills would you recommend for someone trying to advance their career?
The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.
What type of skills will young account strategists need?
What technical skills for an account strategist stand out to employers?
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.
List of account strategist skills to add to your resume

The most important skills for an account strategist resume and required skills for an account strategist to have include:
- Digital Marketing
- Client Facing
- Account Management
- Google Analytics
- ROI
- Business Growth
- Account Performance
- Client Relationships
- Google Adwords
- Marketing Campaigns
- KPIs
- CRM
- SEO
- Creative Ways
- Email Marketing
- Market Trends
- SEM
- Brainstorming
- Campaign Performance Data
- Data Analysis
- Business Objectives
- Optimize Campaigns
- Upselling
- Content Marketing
- PPC
- Strategic Advice
- Social Media Marketing
- Business Development
- Brand Marketing
- Search Engine
- Paid Search
- Client Retention
- Account Growth
- CPG
- YouTube
- Product Adoption
- SMB
- Feature Development
- RFP
- Integrated Marketing
- Account Strategy
- Client Accounts
- Search Engine Marketing
- Revenue Growth
Updated January 8, 2025