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In 1989, Andrew Tisch took over the leadership of another Loews subsidiary and was replaced at Bulova by Herbert Hofmann.
By 1990, Bulova was the only major United States-owned watchmaker left in the business, and its $182 million in sales was dwarfed by the $2.6 billion in revenue generated by industry leader Seiko of Japan.
Convinced that classic models were finding their way back into fashion, Bulova reintroduced the Accutron in 1991, after seven years out of circulation.
In 1996, the firm became part of Royal Doulton's licensing program and it began producing a line of glass, wood, and brass clocks, which was incorporated into Royal Doulton's china patterns.
In 1998, the Millennia Collection was launched and featured watches with innovative technological designs.
In early 2000, the company launched the second part to its e-commerce phase by forming a partnership with Polygon Networks Inc., a designer and maintainer of retail and supplier web sites.
In 2001, Bulova continued expanding its product lines.
In 2008, Bulova's assets were acquired by Citizen, a Japanese manufacturer of mid-grade dress watches.
On the occasion of the 50th anniversary of the Accutron in 2010, Bulova produced a 1,000 limited and numbered range of the Spaceview.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| EI Microcircuits | 1984 | $48.9M | 100 | - |
| Ayrshire Electronics | 1973 | $26.0M | 350 | - |
| MTI ELectronics (VirTex WI) | 1978 | $36.2M | 100 | - |
| Ldr | 2000 | $164.5M | 562 | - |
| Columbia Tech | - | $138.0M | 275 | 24 |
| National Molding | 1955 | $72.6M | 100 | - |
| Fair Rite Products | 1952 | $19.2M | 100 | - |
| Saint-Gobain | - | $45.1B | 180,000 | 308 |
| Arlon Graphics | 1958 | $2.7M | 50 | 12 |
| Chemprene | 1950 | $12.0M | 100 | - |
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Accutron may also be known as or be related to Accutron, Accutron Inc and Accutron Inc.