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Become An Acquisitions Manager

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Working As An Acquisitions Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $88,000

    Average Salary

What Does An Acquisitions Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Acquisitions Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Acquisitions Manager jobs

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Acquisitions Manager Career Paths

Acquisitions Manager
Site/Project Manager Senior Project Manager
Account Director
9 Yearsyrs
Business Development Manager Senior Account Manager
Director Of Account Management
11 Yearsyrs
Senior Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Director Of Sales Recruiter
Director Of Talent Acquisition
12 Yearsyrs
Marketing Manager National Account Manager
Director, National Accounts
12 Yearsyrs
Marketing Director Director Of Sales
Director, Strategic Accounts
13 Yearsyrs
Territory Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Senior Project Manager Program Director
General Manager
7 Yearsyrs
Senior Project Manager Senior Product Manager
Marketing Director
7 Yearsyrs
Business Developer Marketing/Business Development
Marketing Manager
6 Yearsyrs
Business Development Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Account Manager Business Developer
Marketing/Business Development
8 Yearsyrs
Site/Project Manager Project Manager
Product Manager
7 Yearsyrs
Business Developer Business Manager
Property Manager
6 Yearsyrs
Purchasing Manager Regional Sales Manager
Regional Business Manager
10 Yearsyrs
Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Account Manager Account Executive
Strategic Accounts Manager
9 Yearsyrs
Marketing Director Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Marketing Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Director Of Sales Vice President, Business Development
Vice President, Strategy
13 Yearsyrs
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Acquisitions Manager Demographics

Gender

Male

63.0%

Female

34.5%

Unknown

2.5%
Ethnicity

White

81.4%

Hispanic or Latino

9.2%

Asian

7.6%

Unknown

1.4%

Black or African American

0.5%
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Languages Spoken

Spanish

34.6%

French

12.8%

Portuguese

7.7%

German

7.7%

Mandarin

5.1%

Cantonese

3.8%

Italian

3.8%

Swedish

2.6%

Hindi

2.6%

Russian

2.6%

Japanese

2.6%

Dakota

2.6%

Arabic

2.6%

Swahili

1.3%

Turkish

1.3%

Romanian

1.3%

Dutch

1.3%

Hokkien

1.3%

Hawaiian

1.3%

Malay

1.3%
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Acquisitions Manager Education

Schools

University of Phoenix

11.0%

Michigan State University

8.4%

New York University

7.7%

Georgia State University

6.5%

Webster University

5.8%

Defense Acquisition University

5.8%

George Washington University

4.5%

University of Southern California

4.5%

University of Missouri - Columbia

4.5%

Southern New Hampshire University

4.5%

University of Chicago

4.5%

University of Pennsylvania

3.9%

University of Houston

3.9%

University of Maryland - University College

3.9%

Boston University

3.9%

Iowa State University

3.9%

University of Alabama

3.2%

Golden Gate University-San Francisco

3.2%

Northwestern University

3.2%

Troy University

3.2%
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Majors

Business

33.8%

Finance

10.5%

Management

6.7%

Marketing

6.5%

Communication

5.0%

Real Estate

4.9%

Accounting

4.4%

Political Science

4.0%

Law

3.6%

Project Management

2.9%

Economics

2.7%

Psychology

2.3%

Criminal Justice

2.2%

English

2.1%

Education

1.8%

Information Technology

1.7%

Computer Science

1.3%

Liberal Arts

1.3%

Legal Support Services

1.3%

Legal Research And Advanced Professional Studies

1.2%
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Degrees

Bachelors

39.2%

Masters

31.1%

Other

15.9%

Associate

4.5%

Doctorate

3.8%

Certificate

3.6%

License

0.9%

Diploma

0.9%
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Full Time
Part Time
Internship
Temporary

Real Acquisitions Manager Salaries

Job Title Company Location Start Date Salary
Manager, Strategic Acquisitions (South America) Tate Access Floors, Inc. Jessup, MD Aug 01, 2014 $175,000
Management Consulting Mergers & Acquisitions Manager Pricewaterhousecoopers Advisory Services LLC New York, NY Jun 27, 2016 $163,000
Management Consulting Mergers & Acquisitions Manager Pricewaterhousecoopers Advisory Services LLC New York, NY Jun 15, 2016 $163,000
Management Consulting Mergers & Acquisitions Manager Pricewaterhousecoopers Advisory Services LLC New York, NY Jun 06, 2016 $163,000
Manager, Mergers & Acquisitions United Healthcare Services, Inc. Minnetonka, MN Oct 01, 2015 $160,243 -
$175,000
Senior Acquisition Manager, Electro Mechanical Quantum Intellectual Property Services LLC Mountain View, CA Oct 01, 2011 $155,000 -
$170,000
Senior User Acquisition Manager SEGA Networks Inc. San Francisco, CA Nov 25, 2013 $140,000
Manager, Mergers and Acquisitions PMI Global Services Inc. New York, NY Mar 21, 2011 $136,708
Manager, Mergers & Acquisitions Adobe Systems Incorporated San Francisco, CA Jun 08, 2010 $135,200
SR. User Acquisition Manager Zynga, Inc. New York, NY May 30, 2016 $135,000
Manager, Mergers & Acquisitions United Healthcare Services, Inc. Minnetonka, MN Oct 01, 2012 $135,000 -
$145,000
Marketing & Acquisitions Manager Ameropa North America Tampa, FL Oct 01, 2012 $134,493 -
$140,000
Acquisitions Manager Greenwood Resources, Inc. Portland, OR Jul 01, 2014 $129,996
Content Acquisition Manager III Amazon Corporate LLC Seattle, WA Jun 11, 2013 $129,200
Acquisition Manager Faurecia Exhaust Systems, Inc. Toledo, OH Sep 16, 2014 $118,594
User Acquisition Manager-Organic Channels Invoice2Go, Inc. Redwood City, CA Aug 30, 2016 $118,000
Manager, Mergers & Acquisitions American Express Travel Related Services Company, Inc. New York, NY Nov 30, 2015 $115,408
SR. Mobile Acquisitions Manager Electronic Arts, Inc. Redwood City, CA Jun 20, 2016 $115,000
User Acquisition Manager KLAB America, Inc. San Francisco, CA Apr 01, 2015 $115,000
Acquisitions and Retention Manager Spotify USA Inc. New York, NY Feb 01, 2012 $110,000
Manager, User Acquisition (Statistical Analysis) Playdom, Inc., Part of The Walt Disney Company Palo Alto, CA Oct 15, 2011 $105,000
Digital Acquisition Manager Branch Metrics, Inc. Palo Alto, CA Aug 08, 2016 $104,000
Manager, Mergers & Acquisitions Direct Energy, LP Sarasota, FL Sep 23, 2014 $88,000
Manager, Mergers & Acquisitions Direct Energy Cw Sarasota, FL Sep 23, 2014 $88,000
Content Acquisition Manager Amazon Corporate LLC Seattle, WA Aug 01, 2014 $87,800
Acquisition Manager Blue Garnet LLC FL Sep 08, 2015 $86,000
Acquisition Manager Blue Garnet Investments LLC FL Sep 08, 2015 $86,000
User Acquisition Manager Smule, Inc. San Francisco, CA Jan 08, 2016 $85,738
Manager, User Acquisition Pocket Gems, Inc. San Francisco, CA Jul 11, 2011 $85,613 -
$110,000

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Top Skills for An Acquisitions Manager

FinancialAnalysisSiteAcquisitionActivitiesRealEstateDueDiligenceProcessAcquisitionStrategyPurchaseT-MobileProposalsLogisticsSupportProjectManagementERFAssetCustomerServiceAcquisitionManagementAcquisitionProcessMembershipDirectivesDODAssistanceSupervise

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Top Acquisitions Manager Skills

  1. Financial Analysis
  2. Site Acquisition Activities
  3. Real Estate
You can check out examples of real life uses of top skills on resumes here:
  • Proposed and gained approval on new acquisition programs after conducting detailed financial analysis projecting campaign performance.
  • Managed site acquisition activities for General Dynamics generator add project.
  • Spearhead real estate acquisition efforts to include managing new site development team while providing direct oversight of subcontractors.
  • Provided strong guidance throughout the due diligence process for each transaction, ensuring the company realizes all benefits from each transaction.
  • Advise and guide mission on acquisition strategy alternatives and best business practices.

Top Acquisitions Manager Employers

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