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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Acquisitions Manager
Top Careers After Acquisitions Manager
Hispanic or Latino9.2%
Black or African American0.5%
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University of Phoenix11.0%
Michigan State University8.4%
New York University7.7%
Georgia State University6.5%
Defense Acquisition University5.8%
George Washington University4.5%
University of Southern California4.5%
University of Missouri - Columbia4.5%
Southern New Hampshire University4.5%
University of Chicago4.5%
University of Pennsylvania3.9%
University of Houston3.9%
University of Maryland - University College3.9%
Iowa State University3.9%
University of Alabama3.2%
Golden Gate University-San Francisco3.2%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Manager, Strategic Acquisitions (South America)||Tate Access Floors, Inc.||Jessup, MD||Aug 01, 2014||$175,000|
|Management Consulting Mergers & Acquisitions Manager||Pricewaterhousecoopers Advisory Services LLC||New York, NY||Jun 27, 2016||$163,000|
|Management Consulting Mergers & Acquisitions Manager||Pricewaterhousecoopers Advisory Services LLC||New York, NY||Jun 15, 2016||$163,000|
|Management Consulting Mergers & Acquisitions Manager||Pricewaterhousecoopers Advisory Services LLC||New York, NY||Jun 06, 2016||$163,000|
|Manager, Mergers & Acquisitions||United Healthcare Services, Inc.||Minnetonka, MN||Oct 01, 2015||$160,243 -
|Senior User Acquisition Manager||SEGA Networks Inc.||San Francisco, CA||Nov 25, 2013||$140,000|
|Manager, Mergers and Acquisitions||PMI Global Services Inc.||New York, NY||Mar 21, 2011||$136,708|
|Manager, Mergers & Acquisitions||Adobe Systems Incorporated||San Francisco, CA||Jun 08, 2010||$135,200|
|SR. User Acquisition Manager||Zynga, Inc.||New York, NY||May 30, 2016||$135,000|
|Manager, Mergers & Acquisitions||United Healthcare Services, Inc.||Minnetonka, MN||Oct 01, 2012||$135,000 -
|Marketing & Acquisitions Manager||Ameropa North America||Tampa, FL||Oct 01, 2012||$134,493 -
|Acquisitions Manager||Greenwood Resources, Inc.||Portland, OR||Jul 01, 2014||$129,996|
|Content Acquisition Manager III||Amazon Corporate LLC||Seattle, WA||Jun 11, 2013||$129,200|
|Management Consulting Mergers & Acquisitions Manager||Pricewaterhousecoopers Advisory Services LLC||Chicago, IL||Oct 13, 2016||$125,174 -
|Acquisition Manager||Faurecia Exhaust Systems, Inc.||Toledo, OH||Sep 16, 2014||$118,594|
|User Acquisition Manager-Organic Channels||Invoice2Go, Inc.||Redwood City, CA||Aug 30, 2016||$118,000|
|Manager, Mergers & Acquisitions||American Express Travel Related Services Company, Inc.||New York, NY||Nov 30, 2015||$115,408|
|User Acquisition Manager||KLAB America, Inc.||San Francisco, CA||Apr 01, 2015||$115,000|
|SR. Mobile Acquisitions Manager||Electronic Arts, Inc.||Redwood City, CA||Jun 20, 2016||$115,000|
|Acquisitions and Retention Manager||Spotify USA Inc.||New York, NY||Feb 01, 2012||$110,000|
|Manager, User Acquisition (Statistical Analysis)||Playdom, Inc., Part of The Walt Disney Company||Palo Alto, CA||Oct 15, 2011||$105,000|
|Digital Acquisition Manager||Branch Metrics, Inc.||Palo Alto, CA||Aug 08, 2016||$104,000|
|Content Acquisition Manager||Amazon Corporate LLC||Seattle, WA||Aug 01, 2014||$87,800|
|Acquisition Manager||Blue Garnet LLC||FL||Sep 08, 2015||$86,000|
|Acquisition Manager||Blue Garnet Investments LLC||FL||Sep 08, 2015||$86,000|
|User Acquisition Manager||Smule, Inc.||San Francisco, CA||Jan 08, 2016||$85,738|
|Manager, User Acquisition||Pocket Gems, Inc.||San Francisco, CA||Jul 11, 2011||$85,613 -
|Acquisition Manager||Misamy LLC||Aventura, FL||Sep 08, 2015||$85,259 -
|Manager, Mergers & Acquisitions||Banco Espirito Santo de Investimento, S.A.||New York, NY||Sep 15, 2010||$85,000|
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