FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
Sorry, we can't find that. Please try a different city or state.

Activations Manager Overview

This job has expired and is no longer available.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

Sorry, we can't find that. Please try a different city or state.

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Working As an Activations Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $80,000

    Average Salary

What Does An Activations Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become An Activations Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as an Activations Manager?

Send To A Friend

Activations Manager Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Do you work as an Activations Manager?

Average Yearly Salary
$80,000
Show Salaries
$54,000
Min 10%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$118,000
Max 90%
Best Paying Company
Mitel
Highest Paying City
Woodland, CA
Highest Paying State
New York
Avg Experience Level
2.3 years
How much does an Activations Manager make at top companies?
The national average salary for an Activations Manager in the United States is $80,661 per year or $39 per hour. Those in the bottom 10 percent make under $54,000 a year, and the top 10 percent make over $118,000.

Real Activations Manager Salaries

Job Title Company Location Start Date Salary
Active Antennas Manager Amphenol Antenna Solutions Conover, NC Jul 20, 2016 $102,610
Partner Activation Manager Homejoy, Inc. San Francisco, CA Aug 07, 2015 $100,000
Activity Manager Mars, Incorporated East Rancho Dominguez, CA Oct 01, 2014 $100,000
Activity Manager Teyma USA, Inc. Victorville, CA Oct 01, 2012 $99,600
Activity Manager Abeinsa EPC Inc. Gila Bend, AZ Dec 17, 2012 $99,078
Brand Activation Manager Lotus Bakeries North America, Inc. San Francisco, CA Feb 01, 2011 $92,000
Global Energy Marketing & Activation Assoc. MGR., Lifestyle New Balance Athletics, Inc. Boston, MA Jan 07, 2016 $91,000
Global Energy Marketing & Activation Assoc. MGR., Lifestyle New Balance Athletics, Inc. Boston, MA Jun 15, 2016 $91,000
Senior Amdocs Activation Manager Subject Matter EX Amdocs Inc. Champaign, IL Aug 24, 2014 $78,642
Senior Activity Manager Mars Drinks North America, LLC West Chester, PA Nov 01, 2012 $70,000 -
$90,000
Activity Manager Teyma USA, Inc. Phoenix, AZ Jun 09, 2010 $70,000
Brand Activation Manager William Grant & Sons, Inc. Coral Gables, FL Aug 30, 2010 $70,000

No Results

To get more results, try adjusting your search by changing your filters.

See More Salaries

Top Skills for An Activations Manager

  1. Daily Activities
  2. Customer Service
  3. Anheuser Busch
You can check out examples of real life uses of top skills on resumes here:
  • Supervised and managed the daily activities of volunteers and activity assistants at the facility.
  • Interact with customers regarding billing concerns and provide extraordinary customer service.
  • Communicated and worked closely with sales representatives to execute high volume goals set by Anheuser Busch.
  • Coordinated and implemented programs, special events and activities and manage facility usage.
  • Created monthly schedules for employees to maximize selling on sales floor to increase sales and meet daily and monthly sales goals.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Activations Managers

  1. New York
  2. Washington
  3. California
  4. New Jersey
  5. Virginia
  6. Rhode Island
  7. Colorado
  8. Arkansas
  9. Connecticut
  10. Idaho
  • (1,976 jobs)
  • (797 jobs)
  • (4,628 jobs)
  • (856 jobs)
  • (870 jobs)
  • (108 jobs)
  • (621 jobs)
  • (153 jobs)
  • (353 jobs)
  • (82 jobs)

Activations Manager Demographics

Gender

Female

50.2%

Male

38.1%

Unknown

11.7%
Ethnicity

White

60.1%

Hispanic or Latino

16.8%

Black or African American

11.3%

Asian

8.1%

Unknown

3.7%
Show More
Foreign Languages Spoken

Spanish

52.0%

French

12.8%

Russian

5.6%

German

3.2%

Ukrainian

3.2%

Mandarin

3.2%

Italian

3.2%

Chinese

2.4%

Vietnamese

2.4%

Portuguese

1.6%

Turkish

1.6%

Japanese

1.6%

Carrier

1.6%

Polish

1.6%

Korean

1.6%

Hebrew

0.8%

Greek

0.8%

Arabic

0.8%
Show More

Activations Manager Education

Schools

State University of New York College at New Paltz

8.7%

University of Phoenix

8.7%

Florida State University

6.8%

New York University

6.2%

Pennsylvania State University

5.6%

University of Central Florida

5.6%

University of Houston

5.6%

Michigan State University

5.0%

University of South Florida

4.3%

Texas A&M University

4.3%

Florida Atlantic University

4.3%

University of Wisconsin - Milwaukee

4.3%

Liberty University

4.3%

Brigham Young University

3.7%

University of North Texas

3.7%

University of Northern Iowa

3.7%

James Madison University

3.7%

Kent State University

3.7%

University of Washington

3.7%

University of Missouri - Columbia

3.7%
Show More
Majors

Business

25.0%

Marketing

12.0%

Communication

10.4%

Kinesiology

6.2%

Management

5.1%

Psychology

5.0%

Public Relations

4.6%

Hospitality Management

3.0%

General Studies

2.9%

Health Care Administration

2.9%

Accounting

2.9%

Education

2.7%

Sociology

2.4%

Criminal Justice

2.3%

Nursing

2.2%

English

2.2%

Liberal Arts

2.1%

Finance

2.1%

Rehabilitation Science

2.0%

Elementary Education

2.0%
Show More
Degrees

Bachelors

54.4%

Other

17.7%

Masters

16.4%

Associate

6.4%

Certificate

3.1%

Doctorate

1.0%

Diploma

0.7%

License

0.3%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

Top Activations Manager Employers

Jobs From Top Activations Manager Employers

Related To Your Recently Viewed Content