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Become An Activations Manager

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Working As An Activations Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does An Activations Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Activations Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Activations Manager Demographics

Gender

Female

57.3%

Male

40.1%

Unknown

2.6%
Ethnicity

White

61.3%

Hispanic or Latino

15.8%

Black or African American

11.3%

Asian

8.1%

Unknown

3.6%
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Languages Spoken

Spanish

49.4%

French

12.9%

Russian

4.7%

Mandarin

4.7%

Italian

4.7%

Vietnamese

3.5%

German

3.5%

Portuguese

2.4%

Chinese

2.4%

Ukrainian

2.4%

Polish

2.4%

Greek

1.2%

Turkish

1.2%

Japanese

1.2%

Carrier

1.2%

Korean

1.2%

Arabic

1.2%
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Activations Manager Education

Schools

State University of New York College at New Paltz

8.3%

Liberty University

7.3%

University of Northern Iowa

6.3%

University of Central Florida

6.3%

University of Phoenix

6.3%

Florida State University

6.3%

University of Wisconsin - Milwaukee

5.2%

New York University

4.2%

California State University - Fullerton

4.2%

University of North Texas

4.2%

Michigan State University

4.2%

Auburn University

4.2%

James Madison University

4.2%

San Diego State University

4.2%

Cornell University

4.2%

University of Washington

4.2%

University of Houston

4.2%

Indiana University of Pennsylvania

4.2%

University of Iowa

4.2%

Indiana University Bloomington

4.2%
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Majors

Business

21.7%

Marketing

11.6%

Communication

8.5%

Kinesiology

6.5%

Public Relations

5.6%

Psychology

5.4%

Management

5.1%

General Studies

3.6%

Accounting

3.6%

Education

3.4%

Hospitality Management

3.1%

Sociology

2.9%

Criminal Justice

2.7%

Health Care Administration

2.7%

Computer Science

2.5%

Rehabilitation Science

2.5%

English

2.2%

Liberal Arts

2.2%

Graphic Design

2.2%

Nursing

2.0%
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Degrees

Bachelors

53.0%

Other

19.7%

Masters

15.4%

Associate

6.2%

Certificate

3.8%

Doctorate

1.2%

Diploma

0.5%

License

0.3%
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Real Activations Manager Salaries

Job Title Company Location Start Date Salary
Active Antennas Manager Amphenol Antenna Solutions Conover, NC Jul 20, 2016 $102,610
Partner Activation Manager Homejoy, Inc. San Francisco, CA Aug 07, 2015 $100,000
Activity Manager Mars, Incorporated East Rancho Dominguez, CA Oct 01, 2014 $100,000
Activity Manager Teyma USA, Inc. Victorville, CA Oct 01, 2012 $99,600
Activity Manager Abeinsa EPC Inc. Gila Bend, AZ Dec 17, 2012 $99,078
Brand Activation Manager Lotus Bakeries North America, Inc. San Francisco, CA Feb 01, 2011 $92,000
Global Energy Marketing & Activation Assoc. MGR., Lifestyle New Balance Athletics, Inc. Boston, MA Jun 15, 2016 $91,000
Global Energy Marketing & Activation Assoc. MGR., Lifestyle New Balance Athletics, Inc. Boston, MA Jan 07, 2016 $91,000
Senior Amdocs Activation Manager Subject Matter EX Amdocs Inc. Champaign, IL Aug 24, 2014 $78,642
Senior Activity Manager Mars Drinks North America, LLC West Chester, PA Nov 01, 2012 $70,000 -
$90,000
Activity Manager Teyma USA, Inc. Phoenix, AZ Jun 09, 2010 $70,000
Brand Activation Manager William Grant & Sons, Inc. Coral Gables, FL Aug 30, 2010 $70,000

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Top Skills for An Activations Manager

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  1. Active Directory
  2. Customer Service
  3. Procedures
You can check out examples of real life uses of top skills on resumes here:
  • Reset/unlocked passwords utilizing Active Directory, Hitachi p/w manager.
  • Interact with customers regarding billing concerns and provide extraordinary customer service.
  • Managed equipment inventory, consumable supplies, handled hazardous material procedures and silver recovery programs.
  • Implement key trade marketing programs for Anheuser Busch products in over 70 on-premise accounts ranging from northeastern to southeastern Connecticut.
  • Coordinated and implemented programs, special events and activities and manage facility usage.

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