Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between activations managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an activations manager and a media manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $65,837 average annual salary of an activations manager.
The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for a media manager are digital marketing, kpis, and media planning.
| Activations Manager | Media Manager | |
| Yearly salary | $65,837 | $96,475 |
| Hourly rate | $31.65 | $46.38 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,704 | 110,888 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Activations managers and media managers have different pay scales, as shown below.
| Activations Manager | Media Manager | |
| Average salary | $65,837 | $96,475 |
| Salary range | Between $40,000 And $108,000 | Between $66,000 And $140,000 |
| Highest paying City | Bridgewater, NJ | San Francisco, CA |
| Highest paying state | New Jersey | Pennsylvania |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Automotive |
There are a few differences between an activations manager and a media manager in terms of educational background:
| Activations Manager | Media Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 81% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between activations managers' and media managers' demographics:
| Activations Manager | Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.1% Female, 55.9% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |