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The differences between activations managers and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an activations manager and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $65,837 average annual salary of an activations manager.
The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for a product manager are product management, QA, and product strategy.
| Activations Manager | Product Manager | |
| Yearly salary | $65,837 | $111,729 |
| Hourly rate | $31.65 | $53.72 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,704 | 125,678 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Activations managers and product managers have different pay scales, as shown below.
| Activations Manager | Product Manager | |
| Average salary | $65,837 | $111,729 |
| Salary range | Between $40,000 And $108,000 | Between $81,000 And $152,000 |
| Highest paying City | Bridgewater, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Retail |
There are a few differences between an activations manager and a product manager in terms of educational background:
| Activations Manager | Product Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between activations managers' and product managers' demographics:
| Activations Manager | Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.1% Female, 55.9% | Male, 65.3% Female, 34.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |