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Activations manager skills for your resume and career

Updated January 8, 2025
4 min read
Below we've compiled a list of the most critical activations manager skills. We ranked the top skills for activations managers based on the percentage of resumes they appeared on. For example, 12.5% of activations manager resumes contained customer service as a skill. Continue reading to find out what skills an activations manager needs to be successful in the workplace.

15 activations manager skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how activations managers use customer service:
  • Interact with customers regarding billing concerns and provide extraordinary customer service.
  • Exhibit outstanding customer service by developing relationships with members.

2. Digital Marketing

Here's how activations managers use digital marketing:
  • Develop new digital marketing programs using business drivers and promotional tactics of retailers to deepen client relationships through increased solution building.
  • Enhanced digital marketing campaign with relevant content which initiated several hundred thousand brand conversions from downloads and engagements to unit sales.

3. Project Management

Here's how activations managers use project management:
  • Project Management & Team Leadership.
  • Project Management duties as assigned.

4. Brand Activation

Here's how activations managers use brand activation:
  • Provide customer feedback to the Brand Activation Manager on the product being promoted.
  • Managed sales and brand activation strategy for the brand.

5. PowerPoint

Here's how activations managers use powerpoint:
  • Communicate with fabricators and dealers to insure current product information using Microsoft PowerPoint.
  • Develop presentations to achieve successful sell-in of marketing programs for new release and catalog products using both Keynote and PowerPoint.

6. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how activations managers use pos:
  • Directed all aspects of the marketing communication framework including in-store POS and out of store activities from broadcast to social media.
  • Merchandised venues with event POS to support event activity and generate brand awareness.

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7. Wine

Here's how activations managers use wine:
  • Host Welcome Back Party, Cheese and Wine Party, Bingo Party and orientation meeting.
  • Conceived and developed food festivals and wine tastings with the Food & Beverage Department.

8. Brand Marketing

Here's how activations managers use brand marketing:
  • Led brand marketing strategy for Verizon Wireless, utilizing segmentation data to identify target demographic in local priority markets.
  • Redesigned brand marketing strategy and concepts including wider consumer brand awareness, and increased market share.

9. Federal Regulations

Federal regulations refer to the set of rules, both general and permanent that are published in the Federal Register by the agencies of the federal government and the executive departments. Federal regulations are the large body of rules that govern federal practice. Examples of these laws include taxes and financial regulation, discrimination law, wages law, and so on.

Here's how activations managers use federal regulations:
  • Develop and maintain documentation as required by State and Federal regulations and program attendance records.
  • Administered and interpreted Federal regulations for the provision of cable television service.

10. MDS

Minimum Data Set or MDS refers to a standardized assessment tool used in Medicare and Medicaid-certified nursing facilities. It assists social services specialists with developing, organizing, and conducting programs to resolve and prevent problems relevant to substance abuse, human relations, or dependent care.

Here's how activations managers use mds:
  • Completed quarterly reports, MDS 3.0, activity assessments and care plans.

11. Social Events

Here's how activations managers use social events:
  • Organize and facilitate activities and social events to keep the patients engaged and to support memory retention.

12. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how activations managers use account management:
  • Supervised and trained junior buyers and assistants on account management
  • Account management for over 200 medical offices.

13. Performance Evaluations

Performance evaluation is a formal and productive process to measure an employee's work and results based on their job responsibilities over a defined period of time and to properly measure an employee's contribution to the workforce and employers and achieve a high level of quality and quantity of work produced. The evaluation also helps employees provide information about deficiencies in job performance and the company's expectations for the future.

Here's how activations managers use performance evaluations:
  • Provide direct supervision of staff including hiring, terminations, completion of performance evaluations, mentoring and personnel processing.
  • Directed hiring, training, and performance evaluations for 20 marketing staff and supervised their daily activities.

14. Event Planning

Here's how activations managers use event planning:
  • Manage ambassadors, product placement, ssles, giveaeays, scheduling, event planning, and payroll.
  • Directed marketing program strategy for web-based businesses, including event planning, product education, and interactive workshops.

15. ROI

Here's how activations managers use roi:
  • Included all contract negotiation, budget management, ROI tracking, social media strategies, digital content, and activation planning.
  • Developed strategic, creative and effective ideas to top sponsors leveraging their relationship to create a positive ROI.
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List of activations manager skills to add to your resume

Activations manager skills

The most important skills for an activations manager resume and required skills for an activations manager to have include:

  • Customer Service
  • Digital Marketing
  • Project Management
  • Brand Activation
  • PowerPoint
  • POS
  • Wine
  • Brand Marketing
  • Federal Regulations
  • MDS
  • Social Events
  • Account Management
  • Performance Evaluations
  • Event Planning
  • ROI
  • HR
  • PET
  • Integrated Marketing
  • Facebook
  • KPI
  • Brand Management
  • Budget Management
  • Training Sessions
  • Direct Reports
  • Drive Sales
  • Promotional Events
  • Brand Positioning
  • Financial Reports
  • Brand Ambassadors
  • Experiential Marketing
  • Performance Reviews
  • Creative Development
  • On-Premise Accounts
  • Media Planning
  • Conference Calls
  • Expense Reports
  • Inventory Control
  • Sales Volume
  • Windows
  • Swot Analysis
  • Consumer Engagement
  • Community Events
  • Promotional Materials
  • Giveaways
  • Training Programs
  • Sales Tools
  • Secondary Sales

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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