Ad designer demographics and statistics in the US
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Ad designer demographics by:
Ad designer gender statistics
53.8% of ad designers are women and 46.2% of ad designers are men.
- Female, 53.8%
- Male, 46.2%
Ad designer gender ratio
| Gender | Percentages |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
Ad designer gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$89,447
Female income
$83,081
Ad designer gender ratio over time
This data breaks down the percentage of men and women in ad designer positions over time. Currently, 53.8% of ad designers are female.
Ad designer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 48.63% | 51.37% |
| 2011 | 48.89% | 51.11% |
| 2012 | 48.07% | 51.93% |
| 2013 | 50.54% | 49.46% |
| 2014 | 48.34% | 51.66% |
| 2015 | 49.09% | 50.91% |
| 2016 | 47.97% | 52.03% |
| 2017 | 47.00% | 53.00% |
| 2018 | 49.22% | 50.78% |
| 2019 | 46.02% | 53.98% |
| 2020 | 46.08% | 53.92% |
| 2021 | 46.21% | 53.79% |
Ad designer related jobs gender ratio
We compared ad designers with similar job titles to see how gender ratios vary. As you can see, exhibit builder and senior industrial designer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Decorating Consultant | 9% | 91% |
| Floral Designer | 11% | 89% |
| Floral Manager | 11% | 89% |
| Ad Designer | 46% | 54% |
| Craftsman | 88% | 12% |
| Senior Industrial Designer | 91% | 9% |
| Exhibit Builder | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Ad designer demographics by race
The most common ethnicity among ad designers is White, which makes up 70.2% of all ad designers. Comparatively, 10.6% of ad designers are Hispanic or Latino and 10.4% of ad designers are Asian.
- White, 70.2%
- Hispanic or Latino, 10.6%
- Asian, 10.4%
- Unknown, 5.0%
- Black or African American, 3.4%
- American Indian and Alaska Native, 0.4%
Ad designer race
| Ad designer race | Percentages |
|---|---|
| White | 70.2% |
| Hispanic or Latino | 10.6% |
| Asian | 10.4% |
| Unknown | 5.0% |
| Black or African American | 3.4% |
| American Indian and Alaska Native | 0.4% |
Ad designer race and ethnicity over time
See how ad designer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Ad designer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 80.32% | 3.37% | 6.45% | 8.15% |
| 2011 | 79.15% | 3.38% | 7.00% | 8.33% |
| 2012 | 78.60% | 3.42% | 6.69% | 9.26% |
| 2013 | 79.01% | 3.39% | 7.37% | 8.05% |
| 2014 | 78.43% | 3.15% | 7.37% | 8.85% |
| 2015 | 77.58% | 3.31% | 7.11% | 9.89% |
| 2016 | 77.09% | 3.54% | 7.72% | 9.34% |
| 2017 | 77.04% | 3.17% | 8.01% | 9.29% |
| 2018 | 74.98% | 3.33% | 8.26% | 10.34% |
| 2019 | 76.12% | 3.50% | 7.60% | 10.19% |
| 2020 | 74.32% | 3.04% | 7.13% | 10.91% |
| 2021 | 70.17% | 3.42% | 10.42% | 10.63% |
Ad designer wage gap by race
According to our data, asian ad designers have the highest average salary compared to other ethnicities. White ad designers have the lowest average salary at $84,338.
| Ethnicity | Salary |
|---|---|
| Unknown | $93,714 |
| White | $84,338 |
| Black or African American | $84,684 |
| Asian | $99,031 |
| Hispanic or Latino | $86,382 |
Average ad designer age
See how the average age of ad designers varies based on ethnicity and gender.
Male
Female
Ad designer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 40 | 33 |
| White | 40 | 35 |
| Black or African American | 38 | 34 |
| Asian | 36 | 33 |
| Hispanic or Latino | 36 | 31 |
Ad designer age breakdown
The average age of ad designers is 40+ years years old, representing 42% of the ad designer population.
Ad designer age breakdown
| Ad Designer Years | Percentages |
|---|---|
| 40+ years | 42% |
| 30-40 years | 35% |
| 20-30 years | 24% |
Ad designer educational attainment
The most common degree for ad designers is bachelor's degree, with 65% of ad designers earning that degree. The second and third most common degree levels are associate degree degree at 24% and associate degree degree at 4%.
- Bachelor's, 65%
- Associate, 24%
- Master's, 4%
- High School Diploma, 4%
- Other Degrees, 3%
Ad designers by degree level
| Ad designer degree | Percentages |
|---|---|
| Bachelor's | 65% |
| Associate | 24% |
| Master's | 4% |
| High School Diploma | 4% |
| Other Degrees | 3% |
Ad designer jobs you might like
Ad designer wage gap by degree level
According to the data, ad designers with a Master's degree earn more than those without, at $114,511 annually. With a Bachelor's degree, ad designers earn a median annual income of $100,037 compared to $84,636 for ad designers with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $114,511 |
| Bachelor's Degree | $100,037 |
| Some College/ Associate Degree | $84,636 |
Ad designer employment statistics
Most ad designers work for a private in the media industry.
Company size where ad designers work
Below, you can see the size of companies where ad designers work.
Ad designer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 12% |
| 50 - 100 employees | 19% |
| 100 - 500 employees | 26% |
| 500 - 1,000 employees | 16% |
| 1,000 - 10,000 employees | 18% |
| > 10,000 employees | 8% |
Ad designer jobs by company type
Employees with the ad designer job title have their preferences when it comes to working for a company. For instance, most ad designers prefer to work at private companies over education companies.
Ad designer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 11% |
| Public | 11% |
| Private | 73% |
| Government | 5% |
Ad designer jobs by industry
The most common industries for ad designers are media, education and retail.
Ad designer industry statistics
| Industry | Percentages |
|---|---|
| Media | 39% |
| Education | 10% |
| Retail | 7% |
| Manufacturing | 6% |
| Professional | 6% |
| Technology | 6% |
| Government | 5% |
| Fortune 500 | 5% |
| Hospitality | 2% |
| Construction | 2% |
| Health Care | 2% |
| Non Profits | 2% |
| Real Estate | 2% |
| Energy | 2% |
| Pharmaceutical | 1% |
| Internet | 1% |
| Transportation | 1% |
| Telecommunication | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Finance | 1% |
| Start-up | 1% |
| Insurance | 1% |
Ad designer turnover and employment statistics
Ad designer unemployment rate over time
The unemployment rate for ad designers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Ad designer unemployment rate by year
| Year | Ad designer unemployment rate |
|---|---|
| 2010 | 9.84% |
| 2011 | 7.82% |
| 2012 | 7.12% |
| 2013 | 5.32% |
| 2014 | 4.78% |
| 2015 | 4.60% |
| 2016 | 4.15% |
| 2017 | 3.61% |
| 2018 | 3.55% |
| 2019 | 3.78% |
| 2020 | 6.80% |
| 2021 | 7.79% |
Average ad designer tenure
The average ad designer stays at their job for 1-2 years, based on the 749 ad designers resumes in Zippia's database.
Ad designer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 38% |
| 3-4 years | 12% |
| 5-7 years | 11% |
| 8-10 years | 5% |
| 11+ years | 8% |
Ad designer LGBT ratio compared to similar jobs
Review the percent of ad designers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Associate Artistic Director | 11.32% | 6,766 |
| Exhibit Builder | 12.35% | 2,879 |
| Ad Designer | 13.05% | - |
| Wedding Designer | 14.26% | 43,844 |
| Retail Sales Merchandiser | 16.91% | 155,213 |
| Dance Costume Designer | 17.98% | 44,181 |
| Interior Design Assistant | 22.51% | 46,701 |
Similar ad designer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Associate Artistic Director | 11.32% | 6,766 |
| Exhibit Builder | 12.35% | 2,879 |
| Wedding Designer | 14.26% | 43,844 |
| Retail Sales Merchandiser | 16.91% | 155,213 |
| Dance Costume Designer | 17.98% | 44,181 |
| Interior Design Assistant | 22.51% | 46,701 |
Foreign languages spoken by ad designers
The most common foreign language among ad designers is Spanish at 44.0%. The second-most popular foreign language spoken is French at 12.0% and Chinese is the third-most popular at 8.0%.
- Spanish, 44.0%
- French, 12.0%
- Chinese, 8.0%
- Mandarin, 8.0%
- Choctaw, 4.0%
- Other, 24.0%
Ad designer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 44.0% |
| French | 12.0% |
| Chinese | 8.0% |
| Mandarin | 8.0% |
| Choctaw | 4.0% |
| Other | 24.0% |
