Ad setter vs advertising account manager

The differences between ad setters and advertising account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an ad setter, becoming an advertising account manager takes usually requires 4-6 years. Additionally, an advertising account manager has an average salary of $75,431, which is higher than the $51,167 average annual salary of an ad setter.

The top three skills for an ad setter include customer service, and . The most important skills for an advertising account manager are lead generation, sales presentations, and account management.

Ad setter vs advertising account manager overview

	Ad Setter	Advertising Account Manager
Yearly salary	$51,167	$75,431
Hourly rate	$24.60	$36.26
Growth rate	3%	10%
Number of jobs	2,016	105,277
Job satisfaction	-	-
Most common degree	High School Diploma, 38%	Bachelor's Degree, 81%
Average age	48	39
Years of experience	4	6

Ad setter vs advertising account manager salary

Ad setters and advertising account managers have different pay scales, as shown below.

	Ad Setter	Advertising Account Manager
Average salary	$51,167	$75,431
Salary range	Between $24,000 And $104,000	Between $50,000 And $112,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Nevada
Best paying company	-	Microsoft
Best paying industry	-	Internet

Differences between ad setter and advertising account manager education

There are a few differences between an ad setter and an advertising account manager in terms of educational background:

	Ad Setter	Advertising Account Manager
Most common degree	High School Diploma, 38%	Bachelor's Degree, 81%
Most common major	Business	Business
Most common college	University of Southern California	Northwestern University

Ad setter vs advertising account manager demographics

Here are the differences between ad setters' and advertising account managers' demographics:

	Ad Setter	Advertising Account Manager
Average age	48	39
Gender ratio	Male, 19.6% Female, 80.4%	Male, 42.5% Female, 57.5%
Race ratio	Black or African American, 8.4% Unknown, 3.2% Hispanic or Latino, 14.8% Asian, 6.5% White, 66.5% American Indian and Alaska Native, 0.6%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 71.9% American Indian and Alaska Native, 0.4%
LGBT Percentage	13%	10%

Differences between ad setter and advertising account manager duties and responsibilities

Ad setter example responsibilities.

Import & export EPS & PDF files into software.
Do in store merchandising of IRC's, tearpads, freezer clings, etc.
Coordinate product photography and design of all grocery circulars from several states.
Used lasers, levels and other measuring devices to set and check grades for construction.

Advertising account manager example responsibilities.

Manage company website and client Facebook accounts to optimize brand promotion.
Manage copywriting and spot production scheduling
Negotiate advertising purchase contracts, respond to RFP's and maintain client relations to ensure effective ROI are delivered.
Support client's paid search and SEO efforts with data reporting and analysis.
Provide accounts marketing solutions through expert knowledge of market trends for advertising keys, with expectation of providing profitable ROI.
Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.

Ad setter vs advertising account manager skills

Common ad setter skills

Customer Service, 100%

Common advertising account manager skills

Lead Generation, 10%
Sales Presentations, 9%
Account Management, 8%
PowerPoint, 7%
Campaign Performance, 7%
Digital Marketing, 7%

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Ad Setter vs Advertising Account Manager

Updated January 8, 2025

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