Ad setter vs advertising campaign manager

The differences between ad setters and advertising campaign managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an ad setter, becoming an advertising campaign manager takes usually requires 4-6 years. Additionally, an ad setter has an average salary of $51,167, which is higher than the $38,234 average annual salary of an advertising campaign manager.

The top three skills for an ad setter include customer service, and . The most important skills for an advertising campaign manager are account management, media sales, and campaign performance.

Ad setter vs advertising campaign manager overview

	Ad Setter	Advertising Campaign Manager
Yearly salary	$51,167	$38,234
Hourly rate	$24.60	$18.38
Growth rate	3%	10%
Number of jobs	2,016	6,505
Job satisfaction	-	-
Most common degree	High School Diploma, 38%	Bachelor's Degree, 85%
Average age	48	39
Years of experience	4	6

Ad setter vs advertising campaign manager salary

Ad setters and advertising campaign managers have different pay scales, as shown below.

	Ad Setter	Advertising Campaign Manager
Average salary	$51,167	$38,234
Salary range	Between $24,000 And $104,000	Between $20,000 And $70,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between ad setter and advertising campaign manager education

There are a few differences between an ad setter and an advertising campaign manager in terms of educational background:

	Ad Setter	Advertising Campaign Manager
Most common degree	High School Diploma, 38%	Bachelor's Degree, 85%
Most common major	Business	Business
Most common college	University of Southern California	Northwestern University

Ad setter vs advertising campaign manager demographics

Here are the differences between ad setters' and advertising campaign managers' demographics:

	Ad Setter	Advertising Campaign Manager
Average age	48	39
Gender ratio	Male, 19.6% Female, 80.4%	Male, 48.2% Female, 51.8%
Race ratio	Black or African American, 8.4% Unknown, 3.2% Hispanic or Latino, 14.8% Asian, 6.5% White, 66.5% American Indian and Alaska Native, 0.6%	Black or African American, 3.3% Unknown, 4.7% Hispanic or Latino, 11.8% Asian, 7.5% White, 72.2% American Indian and Alaska Native, 0.4%
LGBT Percentage	13%	10%

Differences between ad setter and advertising campaign manager duties and responsibilities

Ad setter example responsibilities.

Import & export EPS & PDF files into software.
Do in store merchandising of IRC's, tearpads, freezer clings, etc.
Coordinate product photography and design of all grocery circulars from several states.
Used lasers, levels and other measuring devices to set and check grades for construction.

Advertising campaign manager example responsibilities.

Engineer, manage and retain advance digital advertising campaigns across multi-platforms to maximize ROI.
Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
Handle all Microsoft & Facebook campaigns in MENA region & Pakistan.
Perform troubleshooting with GIF, JPG, SWF, FLV, third party custom HTML and JavaScrip creatives.
Make recommendations to internal and external clients regarding ppc and earn media for a more effective online presence and better placement.
Develop an effective project management process for trafficking and tracking all advertising materials through the appropriate compliance channels.

Ad setter vs advertising campaign manager skills

Common ad setter skills

Customer Service, 100%

Common advertising campaign manager skills

Account Management, 42%
Media Sales, 38%
Campaign Performance, 8%
Marketing Campaigns, 2%
ROI, 2%
HTML, 2%

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Ad Setter
Ad Setter vs Advertising Campaign Manager

Updated January 8, 2025

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