Ad setter vs advertising director

The differences between ad setters and advertising directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an ad setter, becoming an advertising director takes usually requires 4-6 years. Additionally, an advertising director has an average salary of $116,829, which is higher than the $51,167 average annual salary of an ad setter.

The top three skills for an ad setter include customer service, and . The most important skills for an advertising director are digital marketing, b2b marketing, and SEO.

Ad setter vs advertising director overview

	Ad Setter	Advertising Director
Yearly salary	$51,167	$116,829
Hourly rate	$24.60	$56.17
Growth rate	3%	10%
Number of jobs	2,016	16,270
Job satisfaction	-	-
Most common degree	High School Diploma, 38%	Bachelor's Degree, 80%
Average age	48	39
Years of experience	4	6

Ad setter vs advertising director salary

Ad setters and advertising directors have different pay scales, as shown below.

	Ad Setter	Advertising Director
Average salary	$51,167	$116,829
Salary range	Between $24,000 And $104,000	Between $71,000 And $191,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Nevada
Best paying company	-	Netflix
Best paying industry	-	Media

Differences between ad setter and advertising director education

There are a few differences between an ad setter and an advertising director in terms of educational background:

	Ad Setter	Advertising Director
Most common degree	High School Diploma, 38%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Southern California	Northwestern University

Ad setter vs advertising director demographics

Here are the differences between ad setters' and advertising directors' demographics:

	Ad Setter	Advertising Director
Average age	48	39
Gender ratio	Male, 19.6% Female, 80.4%	Male, 52.7% Female, 47.3%
Race ratio	Black or African American, 8.4% Unknown, 3.2% Hispanic or Latino, 14.8% Asian, 6.5% White, 66.5% American Indian and Alaska Native, 0.6%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.0% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	13%	10%

Differences between ad setter and advertising director duties and responsibilities

Ad setter example responsibilities.

Import & export EPS & PDF files into software.
Do in store merchandising of IRC's, tearpads, freezer clings, etc.
Coordinate product photography and design of all grocery circulars from several states.
Used lasers, levels and other measuring devices to set and check grades for construction.

Advertising director example responsibilities.

Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Maintain and update social media sites such as Facebook, Instagram, and Google.
Develop and implement promotional campaigns for email, online advertising, SEO and direct mail.
Implement internet advertising strategies through social media, blogs, Facebook and twitter among others.
Direct a successful SEO and link-building campaign to increase the website's credibility and drive traffic with Google AdWords.
Create new revenue generating events, online programs, and print products that help clients to generate a measurable ROI.

Ad setter vs advertising director skills

Common ad setter skills

Customer Service, 100%

Common advertising director skills

Digital Marketing, 28%
B2B Marketing, 13%
SEO, 3%
Account Executives, 3%
Graphic Design, 3%
Sales Reps, 2%