Ad setter vs advertising manager

The differences between ad setters and advertising managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an ad setter, becoming an advertising manager takes usually requires 4-6 years. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $51,167 average annual salary of an ad setter.

The top three skills for an ad setter include customer service, and . The most important skills for an advertising manager are digital marketing, marketing campaigns, and SEO.

Ad setter vs advertising manager overview

	Ad Setter	Advertising Manager
Yearly salary	$51,167	$93,050
Hourly rate	$24.60	$44.74
Growth rate	3%	10%
Number of jobs	2,016	43,083
Job satisfaction	-	-
Most common degree	High School Diploma, 38%	Bachelor's Degree, 77%
Average age	48	39
Years of experience	4	6

Ad setter vs advertising manager salary

Ad setters and advertising managers have different pay scales, as shown below.

	Ad Setter	Advertising Manager
Average salary	$51,167	$93,050
Salary range	Between $24,000 And $104,000	Between $61,000 And $141,000
Highest paying City	-	Burlingame, CA
Highest paying state	-	Nevada
Best paying company	-	Apple
Best paying industry	-	Finance

Differences between ad setter and advertising manager education

There are a few differences between an ad setter and an advertising manager in terms of educational background:

	Ad Setter	Advertising Manager
Most common degree	High School Diploma, 38%	Bachelor's Degree, 77%
Most common major	Business	Business
Most common college	University of Southern California	Northwestern University

Ad setter vs advertising manager demographics

Here are the differences between ad setters' and advertising managers' demographics:

	Ad Setter	Advertising Manager
Average age	48	39
Gender ratio	Male, 19.6% Female, 80.4%	Male, 43.4% Female, 56.6%
Race ratio	Black or African American, 8.4% Unknown, 3.2% Hispanic or Latino, 14.8% Asian, 6.5% White, 66.5% American Indian and Alaska Native, 0.6%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4%
LGBT Percentage	13%	10%

Differences between ad setter and advertising manager duties and responsibilities

Ad setter example responsibilities.

Import & export EPS & PDF files into software.
Do in store merchandising of IRC's, tearpads, freezer clings, etc.
Coordinate product photography and design of all grocery circulars from several states.
Used lasers, levels and other measuring devices to set and check grades for construction.

Advertising manager example responsibilities.

Design and manage CRM, email marketing and database systems for B2B and B2C environment.
Manage all advertising and product reselling opportunities, represent the company at trade shows and handle SEO.
Lead corporate rebranding efforts to reflect proprietary technology and high-end international market.
Work with NYC base advertising and media agencies.
Build and maintain company work portfolio and Facebook page.
Test and expand marketing programs to include content seeding, and SEM.

Ad setter vs advertising manager skills

Common ad setter skills

Customer Service, 100%

Common advertising manager skills

Digital Marketing, 13%
Marketing Campaigns, 10%
SEO, 8%
PPC, 8%
SEM, 8%
Facebook, 6%